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Digital Kids on Branding, Privacy and Technology Bias - MinneWebCon13
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Digital Kids on Branding, Privacy and Technology Bias - MinneWebCon13

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  • 1. Digital Kids onBranding, Privacyand Technology Bias#digitalkids #minnewebcon MinneWebCon 2013 @andrewsmyk
  • 2. “People two, three or four years apartare having completely differentexperiences with technology,”Lee Rainie, director of the Pew Research Center’s Internet and American Life Project. http://www.flickr.com/photos/tocaboca/5523596357/
  • 3. 10 - 6 - 3
  • 4. 11 - 7 - 4
  • 5. the research
  • 6. the research
  • 7. 48 interviews 3 birthday parties1 girls soccer team2 class room visits
  • 8. the research
  • 9. historical view
  • 10. the research
  • 11. the research
  • 12. technology clusters
  • 13. We preselect the technology we give to kids
  • 14. Kids select the technology with the lowest level of abstraction
  • 15. the research
  • 16. “They have their own brand new one.” - Goldstone“My daughter had her own iPad since she was 1 years old.” - gary2kool
  • 17. methods
  • 18. A/B Testing
  • 19. A/B with Tablets
  • 20. 2 iPads (I & II)2 Android Tablets
  • 21. same apps installed
  • 22. outcome
  • 23. variation
  • 24. iPad Only
  • 25. A/B with Web Sites
  • 26. Two versions of a site created (desktop vs responsive)
  • 27. 95%abandon rate
  • 28. content
  • 29. content
  • 30. technology
  • 31. Technology is neither good nor bad;nor is it neutral. Kranzberg’s six laws of technology.
  • 32. “This is my iPad.”
  • 33. Hands on. Minds on. Authentic?
  • 34. kids
  • 35. “Why is there a phone in your camera?”
  • 36. Technology associationsphone = camera, Kindle = book
  • 37. Kids 2 to 6 are task focused,not necessarily goal focused.
  • 38. analog and digital worlds
  • 39. “The movement between digital and traditional analogtools as means of expression and creation comesnaturally to kids. Their movement is seamless andeffortless; we’ve lost this skill as adults.” - Andrew Smyk www.andrewsmyk.com/research/kids-and-robots/
  • 40. Prototyping
  • 41. Collaborative drawing
  • 42. Final Version
  • 43. branding
  • 44. name some search engines?
  • 45. Googlethe internet
  • 46. There are other search engines.
  • 47. “Really? Why?”
  • 48. generic TM
  • 49. privacy
  • 50. 16 girls16 iPods
  • 51. 16 girls16 iPods
  • 52. 16 girls16 iPods
  • 53. 16 girls16 iPods
  • 54. Within the peer group,there was no privacy
  • 55. bias
  • 56. Touch over typeadaptive/responsive contentmobile over desktop
  • 57. “Every Desktop Design HasTo Go Finger-Friendly" - Josh Clark (@globalmoxie)
  • 58. “Future-Ready Content” Sara Wachter-Boettcher http://alistapart.com/article/future-ready-content
  • 59. Content FirstMobile FirstOrbital Content
  • 60. other research areas
  • 61. Under what conditions dochildren have this gesture bias?
  • 62. With which devices?
  • 63. What age does this emerge?
  • 64. Between them and their parents?
  • 65. For which kind of activities?
  • 66. my details• twitter: @andrewsmyk• blog: andrewsmyk.com/research• Feel free to tweet, write, etc.• andrewsmyk.com/minnewebcon (nothing yet)
  • 67. Thank You!