Analysis of magazine front covers Cover 1.NME Sept 2009 Dizzee Rascal Edition By Tamera Lall
THE HEADER – tells you what MASTHEAD – the ‘NME’ FRONT COVER ANALYSIS features inside the magazine. It also shows the deals you get for could also mean enemy. It the amount of money you pay. is very large and colourful. This makes in stand out and the whole cover looks eye- THE MAIN IMAGE – of Dizzee catching. It helps with the Rascal. He has been used as he is a branding as this is the well-known artist of the hip hop magazine company’s logo. genre. This will attract the target audience who are interested in his orUSE OF A FLASH – this kind of music.the flash stands outagainst the backgroundwhich helps to attract THE SELL LINES/COVERthe readers. LINES – state features within the magazine so it attracts theBACKGROUND – the audience and basically sells thebackground is a graffiti magazine to the audience.wall. This represents thestereotype of hip hop THE MAIN COVER LINEartists. - says his name so you can recognise him and it alsoUSE OF A PULL tells you that he is includedQUOTE – gives an in the magazine.insight on what is Barcode(date/issue/price)featured in the magazine.The use of the word – the barcode is in the corner which keeps it out of the way‘man!’ keeps it casual so it doesn’t distract from theand helps target the main cover. The price is keptyounger audience. at a reasonable price so itRULE OF THIRDS/THE suits the target audience.LEFT THIRD – all the THE FOOTER – mentions artists ofimportant information is different genres which the youngerkept in the left third of the target audience would recognise andpage as this is the side that be interested in those artists.most people look at andread first.
TARGET AUDIENCE OF THIS MAGAZINETARGET AUDIENCE – I METHODS USED TObelieve the target audience are ATTRACT THIS TARGETinterested in more modernmusic, mainly the hip hop AUDIENCE ARE:genre. I think the audience ispredominately males (74%) and •A current artist of aa smaller female audience(26%). The median age of the popular music genre isreaders is 23 so the targetaudience is students and featured on the cover.wealthy people. The cost of themagazine is about £2.20. •Graffiti background is colourful, bright and fun. •The use of the word ‘man’ is slang which keeps it modern and appealing to the younger audience.
STRETCH AND CHALLENGE ACTIVITY- USE THE HYPERLINK FOR DIRECT ACCESS TO NME http://www.nme.com/magazineNME is the longestpublished weeklymusic magazine. It isread by over 1.1million music fansevery week. The magazine started off with the rock genre and then slowly started to cross with hip-hop andNME was first released other genres. It now mainlyas a newspaper in March features current music and artists.1952. Since then, it has It gives readers the latest newbecome a well-known music, including award-winningmagazine. features, the latest releases, live reviews, the definitive guide to the best new bands in its Radar section, as well as a regular look back through the magazines incredible 60 year heritage.
MORE DETAILED RESEARCH INTO NME MAGAZINE http://www.nme.com/magazine
MASTHEAD – the HEADER – mentionsmasthead takes up a large various artists of the hip-amount of the page. It is hop genre that wouldwhite which contrasts with appeal and be of interestthe black background of the target audience.making it stand out andeye-catching. MAIN IMAGE – the imageBACKGROUND – the is of Drake - a popular artistbackground is plain black of the genre. He iswhich contrasts with all the recognisable as he is well-text on the page. This known. This will attract themakes the text stand out target audience.against it and makes it MAIN COVER LINE –easier to read and although the cover lineunderstand. doesn’t take up much ofSELL LINES/COVER the cover, it still tells youLINES – highlights the who is on the front coverimportant features inside and featured inside. As hethe magazine that could is well-known everyone willattract the reader. know who he is.RULES OFTHIRDS/LEFT THIRD – FLASH – the use of aall the important flash in a contrasting colourinformation is kept in the makes it stand out from theleft third as it is the side back ground and noticeablethat the audience will first to the reader.read.BARCODE – this is The cover in general iskept on the side of the fairly simple, in regardscover and out of the way to the colour scheme.so it doesn’t distract This works as it allowsfrom the main front the reader to pay morecover. attention to the actual information on the page.
The magazine targets itstarget audience by:• featuring a well-known,popular artists that theaudience will admire orinspire to be like.•Using a simple butstriking colour schemethat will catch the eye ofthe audience.•Including a list of majorartists that the audience ismost likely to listen to andbe interested in.
MASTHEAD – the masthead MAIN COVER LINE – theis large and very bright with a main cover line is right atrecognisable colour that would the top of the page and isbe associated with the slightly larger than themagazine. It is the well-known other text on the page, thislogo of the magazine company means the audience willso it makes the cover look at this first so it willrecognisable, It also is very gain their interest in thesimple making it memorable. magazine.It also is in front of the imagewhich shows its importance.MAIN IMAGE – the mainimage features Florence, acurrent artist in the charts. Sheis a popular artist in her genre FLASH – the flash is bright blue which contrasts with theso this will help sell to the rest of the colours on thetarget audience as it will gain cover(except the make up)their interest in the magazine. this makes it stand out so the audience will read this andSELL LINES/COVER pay more attention as it isLINES – the sell lines help very eye-catching.to sell the magazine as ithighlights the main featuresin the magazine. They allinclude major artists that is BACKGROUND – therelike to target and attract the actually is not a properaudience. background which is unusual when compared with the other magazine covers. The background could possiblyBARCODE – the barcode is her hair which is a strikingput in the bottom left and kept colour so you would instantlyout of the way in order to not know who it was. Also itdistract the readers from the means the main focus is onactual main information and the cover star.image.