Music Magazine EvaluationJonty MasseyOur brief was to make a new music magazine with afront cover, contents page and double page spread (4pages total) and a minimum of 4 original images
In what ways does your media product use, develop orchallenge forms and conventions of real mediaproducts?• Ways in which my magazinefront cover followsconventions:• The masthead is at the topof the page, covering about1/5 of the cover, same asKerrang magazine. The factthat the title starts on theleft hand side means it willbe easy to spot on a shelf ina shop, as magazines arestacked to reveal just the leftthird of them.• Another convention that myfront cover follows is themain image, of a popularrock star which grabs thereaders attention, similar tothe band Rammstein on thecover of this Kerrang
In what ways does your media product use, develop orchallenge forms and conventions of real mediaproducts?• The various pugs andboxes located onKerrang magazinealso make anappearance onmine, they are alsolocated in the samemid section of thepage.• The main cover linesfor both magazinesare located near thebottom, and aremade to stand out abit more than therest of the text onthe page. Both coverlines are related tothe main image, awell known andpopular conventionfor music magazines.
In what ways does your media product use, develop orchallenge forms and conventions of real mediaproducts?• Ways in which mycontents page followsor breaksconventions?• Like Kerrang, mymagazine features aheading in itscontents page, withthe issue number anddate the magazinewas released.• In both issues themain image is in thetop half, towards theleft and mid third ofthe page, making iteasy to see and it alsoanchors it as themain article for themagazine.
In what ways does your media product use, develop or challengeforms and conventions of real media products?• Also, in bothmagazines, thecontents are runningdown the right handside, with subheadings and pagenumbers to aid them.• Both have acompetition linked tothe main picture, apicture of the editorand a side feature, inmy magazine its aboutcontributing to themusic industry and inKerrang it’s asubscription offer.• I don’t think, incomparison toKerrang magazine, mycontents page doesn’tchallenge forms andconventions of othermedia products
In what ways does your media product use, develop or challenge forms and conventions of real mediaproducts?Double page spread:My double page spread is similar to a Kerrang article insome ways, although mine is text heavy in comparison.Both have an Image of a popular rock star, in mymagazine article the reader can clearly see that it’sabout a musician whos passionate about guitars andmaking music. However in the Kerrang article it wouldbe hard to assume that it’s about a musician, as themedium close up of Taylor Momsen shows her lookingdirectly at the camera playing with her hair. The blackbackground contrasts well with her bleach blondehair, the fact shes in the left third sets the scene, as it’sthe first place the reader will look on the page.
In what ways does your media product use, develop or challenge forms and conventions of real mediaproducts?Unlike my article, Kerrang features the name of the band/artist being studied in the topright corner ‘The Pretty Reckless’ is easily visible in red and white for the reader to seeand identify the artist. Both articles have a direct quote from the feature. This makes itpersonal, however the Kerrang quote is in different colours to make it stand out moreand emphasise certain words. Both articles only use one or two colours, showingconsistency , except Kerrang definitely has more vibrant colour to it with the red andpinky hue.
2. How does your media product represent particularsocial groups?What different areas of society arerepresented in your magazine?• My magazine represents an area of societywhere there isn’t really a set group of peoplewho listen to the genre of music incorporatedinto my magazine. The Metalcore fan base hasnever been one group, lots of people listen toit and you don’t have to be associated with aspecific stereotype like you would with othergenres. Although in particular ‘Goths’ and‘Emos’ are known to be associated withMetalcore and just rock music in general. As ILay Dying, a popular Metalcore band known tobe particularly heavy in their style, are allChristian, and label themselves a Christianmetal band, although a lot of the imagery andlyrics of the genre are typically non – Christian.
2. How does your media product represent particularsocial groups?• My magazine is for anyone interested in good music, interviews and articles• Its the first official Metalcore magazine• It represents no single social group, but a genre of music that can be enjoyed byanyone if they have the ear for it
3. What kind of media institution might distribute your mediaproduct and why?• Public PLC, the 6th largest media group in the UK wouldbe a suitable institution to distribute my magazine, asthey produce the band Metal Hammer, a thrash andheavy metal based magazine, that does well enoughhowever I feel that another magazine of a similar yetdifferent genre would help them a lot. Currently, thereisn’t a Metalcore magazine in the UK, so anyone willingto bring something new to the scene would be suitableto produce and distribute my magazine.• Metal Hammer is a typically expensive, monthlymagazine, whereas Break Down will be a weeklyinstalment, and rather cheap, at the price of£1.50, which makes it a different spin compared toMetal Hammer.
4. Who would the target audience be for my magazine• Anyone really, the magazine is not aimed at a specific stereotype,however:• Most likely to buy the magazine would be teenagers• Ages 15 – 21• Both male and female, equal numbers.• Anyone can buy it, its cheap and easy to find.• Goths, Emos, skaters, indie, rockers etc. would all be the preferredaudience
4. Who would the target audience be for my magazine• Although typically, Metalcorefeatures little mixture in terms ofethnicity, I would try to cater forall. Bands such as Skindred, a bandon independent label Epitaph whoare a Welsh metal band with ablack singer would feature in BreakDown who I personally believeshould have more publicity.• Also I would make sure that bandsfrom other countries outside ofEngland and America arefeatured, for a range of interests.The music industry in countries likeFrance and Spain isnt doingparticularly well, however thereare bands out there trying to makeit big and I feel featuring them inmy magazine would make mytarget audience aspire to listen toa range of new bands.
5. How did you attract/ address your audience• To attract my audience I played onthe fact that the people who makethe music are particular celebrated inrock and metal music, the fanbasesare massive and dedicated, a lot moreso than the mainstream musicindustry. Therefore I targeted onespecific artist from a band, andinterviewed him. Taking what Ilearned from magazines such asKerrang and Rock Sound, interviewinga band member is always quite apersonal thing, particularly forfans, as the reader feels a sense ofcloseness to the artist, like theyresharing things with them
6. What have you learnt about technologies from the processof constructing this product?• By using Photoshop, I learnt how to edit backgrounds in my pictures and images,for example I used the magic wand tool to edit out a sign in the background of myfront cover main image, as it would have ruined the context of the picture. Thiswas easy after a few basic lessons on how to use the software.• I also discovered InDesign, a software similar to Photoshop, which I found a loteasier to use when it came to putting texts and large chunks of writing on mydouble page spread, something I didn’t have to do in the preliminary task. I learnthow to make my magazine replicate as much as possible the style of a rock musicmagazine, as I said in my research and planning.• Using the camera was a key part in the process of making my cover, contents andarticle, as I knew from the preliminary task and our work on TV drama, all thedifferent types of shots, therefore I tried to get as many different ones as I could infor example the mid shot on my front cover and the high angle shot in thecontents.
7. Looking back at your preliminary task, what do you feel you have learnt inthe progression from it to the full product?• I feel I have learnt a lot from this progression, in particular about how to use softwares suchas Photoshop and InDesign much more fully and in depth. For example I would never haveknown how to make the sign from my original image on the front cover disappear during thepreliminary task.The research andplanning element hastaught me a lot abouthow the music industryworks insynchronisation withthe media (MusicMagazines) and howdifferent magazines canpromote and publiciseartists