Analysis of magazineNME September 2009Dizzee Rascal Edition
THE MASTHEAD THE HEADER FRONT COVER ANALYSISThe masthead is bold and stands The header at the top of theout on the page. The masthead is magazine is used to sell thelocated in the top left hand corner magazine through the “16 Pageof the page takes up a fifth of the Autumn Tour Special”. The specialpage. relates to the content of the magazine.USE OF A FLASH THE SELL/COVER LINESThe use of the flash engages thetarget audience to read, as it The cover lines and sell lines match thecontrasts with the rest of the colour scheme of the whole magazine.magazine. The use of the flash The more important the informationselects important information that then the increase in font size occurs.the reader of the magazine might The cover/sell lines all relate to thebe attracted to. music genre of the magazine.BACKGROUND THE MAIN IMAGEThe background of the magazine The main image of Dizzee Rascal iscover adds life to the image and bright and exciting relating to NMEnot just use a white or black magazine. The main image targets thebackground. The background fans of Dizzee Rascal.helps create the specific genre of THE MAIN COVER LINEthe magazine. The main cover line “Dizzee Rascal” is big and bold so that theUSE OF A PULL QUOTE audience can see it from a distanceThe use of the pull quote attracts when looking at a variety of musicthe target audience as it magazines.introduces that there is going to THE FOOTER BARCODE-DATE/ISSUE/PRICEbe an interview with DizzeeRascal . The use of the pull quote The footer at the bottom of the front cover The barcode is located on the bottom pulls out a specific quote so that adds more information to what is included in of the front cover so that the date/issuethe target audience feels the magazine. The additional information is and price can be easily located tointrigued and targeted directly. music based, due to the genre of NME check when the issue was released.
NME MASTHEAD CONTENT PAGE ANALYSIS BLACK BANNERThe masthead at the top of the The black banner at the top ofcontents page shows that the page makes the headingscontents belongs to them. The stand out.same colour code has been DATEused throughout the contentspage as well as the front cover, The date of the weekly issue is placed under the word contentsMAIN IMAGE to emphasise the release date.The main image is tilted to BRIEF HEADINGcreate a diverse caption on the The sections are given a briefcontents page. The image is heading and line of information toquite large so that the text does describe the page ion which theynot take over the page to much are showing the content forand make it hard tounderstand. The main image SUB HEADING ABOVE PAGEalso relates to the “Autumn NUMBERSTouring Special”BAND INDEX The sub headings such as “features” and “radar” are locatedThe band index is used to on the top of each section to splitbreak up the contents page so the information up so that it isthat it is not just a list of easier to read and find theeverything in NME. Instead the informationbands and artists are writtenon the left hand side of the SUBSCRIPTIONcontents page in a The subscription for the magazinealphabetical order so that it is is advertised on the contents pageeasier to read and find the so that it attracts the attention of theartist that the target audience reader. By positioning it on thewants to actually read about. bottom right of the page and theEDITORS LETTER bold colours it is clear that the reader of NME will notice it and mayThe editors letter is used to also break up the information on the contents page. This helps think about investing in it.the reader take in the information more quickly
ANALYSIS OF LAYOUT/DESIGN FEATURES OF CONTENTS PAGE MASTHEAD AND WORD CONTENTS – BOLD AT TOP WITH DATE/ISSUE NUMBER NEWS RADAR REVIEWS IMAGE OF A WOMAN WITH A TOUR BUS THE LIVE! BAND INDEX FEATURE OF THE BANDS PLUS!... IN NME EDITORS LETTER TO THE TARGET HOW TO AUDIENCE SUBSCRIBE TO THE MAGAZINE
ANALYSIS OF ARTICLES- DOUBLE PAGE SPREAD 1 NMEMISE-EN-SCENE CAPTIONThe mise-en-scene The caption saysof this double page Dizzee at the top sospread represents that it is easy to locaterebellious and hip- in the magazine.hop. The graffitibackground BYLINEcreates the soul to The byline showsthe double page credit for author orspread showing his photographer.background. MAIN HEADINGMAIN IMAGE The main headingThe main image dominated half of thetakes over the full page so that itdouble page stands out on thespread but is page.faded on thesecond page sothat the copy can SUB HEADINGbe seen. The The subheadingimage dominants introduces thethe whole double reader to the articlepage spread. and what the article is about.PAGE NUMBER/ NME MASTHEAD/ SECOND IMAGE FOUR COLUMNSDATE The second image is over righting The text wrap around the radio makesThe page numbers, NME masthead and the main image of Dizzee Rascal. the stereo stand out and get noticed. Thedate are all situated on the bottom left of The stereo and beer bottles create copy is in four columns so that itthe page. This is used to show the target the mise-en-scene for the double separates the text up so its easier toaudience what page the articles are on . page spread. read.
ANALYSIS OF WRITTEN ARTICLEThe article itself is basically about Dizzee Rascaland his appearance at the NME photo-shoot.Dizzee Rascal is shown to be a “diva” asking wherehis name is on the graffiti wall. The article then goeson to comment about his awards that he hasreceived in 2009.The style of the article is very friendly and chatty.This style makes the audience feel like they areactually there at the photo- shoot and feel like theyare part of the whole interview with the audience.The article is written in to four columns withapproximately 75 – 100 words in each column sothat it is easier to read. If there was too many wordson the page then this may turn away the readerfrom actually reading the article and causing themto skip the pages and not read it.The main heading/headline is quite dramaticbecause they want it to catch the readers attention.By making the heading the size of half a page theheading stands out. “FROM TAGS TO RICHES” isa play on words with “from rags to riches” so that itgets in to peoples minds.
TARGET AUDIENCE OF THIS MAGAZINEThe target audience of the magazine is66% males and 34% female. The median The “Autumn Tourage for the core buyer of NME is 23 years Special” connects toold. The social class of the core buyer is the target audienceupper middle class (A), middle class (B) because in Septemberand lower middle class (C1). 35% of the most students recieivereaders of this magazine are students. a loan froma universityThere is a readership of 239,000 so they will be able to afford going to differentThe target audience of this magazine are tour.obsessed with music and are strong usersof their mobile phones.NME readers enjoy watching films both at The use of the “woweehome and at the cinema. The average zowee” connects to thereader of NME buys a new DVD every 35% of the targetmonth, which is higher that the average audience that arenational. students because the wording is simpleNME readers have a strong relationshipwith the magazine NME.NME targets their audience by The naming of theunderstanding that they are keen on their bands and artistsmobile phone so they have now got their throughout the cover ofown App in which they are using which this magazine relate togives the target audience the chance to get what the targetinvolved with magazines by the forums. audience want from NME. They are allThe products that NME offer include: Music music based becauseApps, Radio Stations, Clothing Shop, that’s what the targetMusic Videos, Festival Tickets Sales, Free audience want fromMusic Emails, NME Blog, NME Nightclubs, NME magazine.Fast Music News.
USE THE HYPERLINK FOR DIRECT ACCESS TO NME http://www.nme.com/magazineNew Musical Express, popularly knownas NME, is a music publicationfounded in the United Kingdom inMarch 1952 NME first started off asmusic newspaper and graduallymoved towards a publishing magazinein the 1980s. NME was the first Britishpaper to include the singles chart, inthe 14 November 1952 edition. Duringfour years in the 1970s (1972 - 1976)NME was particularly associated withgonzo journalism, written withoutclaims of objectivity, however it thenbecame closely associated with punkrock. NME is published weekly by IPCMedia.The online version of NME - NME.comwas then launched in 1996. It is nowthe world’s biggest standalone musicsite, with over seven million userseach month.Mike Williams, NME editor since 31stMay 2012 after taking over KrissiMurison, is helped alongside theNME.com editor Luke Lewis to createthe magazine and website appropiatefor the target audience.