Your SlideShare is downloading. ×
  • Like
  • Save
Corporate Social Responsibility Case Study: Coca Cola India
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Corporate Social Responsibility Case Study: Coca Cola India


Discover a case study of Coca Cola India in which how they turns their corporate social irresponsibility/issue into corporate social responsibility that give benefits to parties around where Coca Cola …

Discover a case study of Coca Cola India in which how they turns their corporate social irresponsibility/issue into corporate social responsibility that give benefits to parties around where Coca Cola India operates their factories.

Published in Education , Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads


Total Views
On SlideShare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. Prepared by: sma uhamad
  • 2. Starts with selling 9 beverages/day 1886 - Atlanta Local soda producer 20th century Products appears everywhere 2005 Largest company for non-alcoholic beverages & syrups 1977 withdrawal 1992 – Re- enters India India Production factory since 1950s
  • 3. Conflict 2003 Publication issued by Centre for Science & Environment 1. Presence of pesticides in Cola Cola product 2. Water pollution 3. Excessive used of groundwater # Drought in Placimada, Wada & Mehdiganj Issues forwarded to government of India & been put for investigation
  • 4.  Well known brand & product sells almost in every country in the world  Provide jobs for local people (25k direct & 150k indirect employees  Thums Up & Sprite are top selling brands  Unethicaly conducting business  The way issues been handled had aroused more grievances among local people  India is world’s largest fastest growing population after China  Provides large market for products  Negative image from the issues  40% of sales drop (2 weeks after CSE report released)  Bear for damage & fine (Rupee 216 crore=US$48m)  Shutting down of the bottling plant in Placimada in 2004
  • 5. 1) Growth 2) Environment 3) Climate CSR Initiatives by Coca Cola India 4) Community 5) Workplace + Corporate Governance Ethics
  • 6. 1) Growth  Council of Applied Economic Research (India premier economic research institute) reported that the industry has a 2.1 of multiplier effects.  Job opportunities (25 000 direct and indirect employees of > 150 000).  “Parivartan” program (means change towards the better) for enhancing skills among retailers. • At the end of 2009, the program had trained 30 000 retailers in North India.
  • 7. 2) Environment a) Water Stewardship # 2005 Improved water use efficiency by >25% # Water usage ratio= amount of litre of water used for the production of 1 litre of finished product b) Recycling Water Treated water # Used for utility (e.g. boilers, chillers, landscape irrigation & dust control) # used for 2ndary purposes (e.g. toilet cleaning, floor washing, etc) c) Water Replenishment Initiatives # End 2009, 500 rainwater harvesting been installed in 20 states # = 93% groundwater used d) Drip Irrigation Projects # Started in 2008. 27 farmers & covering 13.5 hectares of agriculture land # End 2010, 300 drip system installed in >150 hectares area
  • 8. Cold Drink Equipment Solid Waste Management Performance 3) Climate  Registered device name “Energy Management System”  Reduce energy consumption by 35%  Material used are recyclable  E.g. cardboard boxes, gunny bags, & wooden scrap.
  • 9. DisasterRelief&Rehabilitation PrimaryHealthcareClinic 4) Community  Various aids provided like providing bottled drinking water, use delivery vehicles for aid distribution & employee volunteerism  Rehabilitation projects – partnership with NGOs (World Vision India, Plan India & Save the Children) for reconstruction of classroom  Aarogya Health Clinic  It is dedicated to the local community in March 2011  Collaborated with NGO (Guwahati based NGO)  All visiting patients issued “Aarogya Health Card” & free basic medicine provided  On average, 200 patients visit the clinic every month
  • 10. 5) Workplace  Company given attention to abide rules and laws regarding local and international labor practice.  Employees have right to report any violation without fear of retaliation.  Every employee is treated fairly, with dignity and respect in Coca Cola. Well Being Assessment Pegasus Program  To provide a customized health assessment report to each employee & Annual Check Up Policy for all employees  INR35 000 a year to partly sponsor employee sports related expenses, including gymnasium membership & purchase of sports equipment by company  To develop functional experts each year, enhancing skills, to take on future roles within the Coca Cola system
  • 11. Corporate Governance Ethics  The Code of Business Conduct  Abide to Anti-Bribery Policy.  Coca Cola also abide to the U.S. Foreign Corrupt Practices Act  The Company is a signatory to the United Nations Global Compact, by which it is committed to work against corruption and bribery around the world.  The Code of Business Conduct for Suppliers  effective in February 2008.
  • 12. Being more involved in actively improving the social environment Awareness of changing social values Economic function CSR Review  Definition • The European Commission is ‘the responsibility of enterprises for their impacts on society’ • “companies acting in accordance with societal demands” (Han, 2010. p.12)  In 1971, Committee of Economic Development introduced “Three Concentric Circles”  Outer layer (biggest circle) is also achieved and performed by Coca Cola India.  Second circle of CSR is not fully met by Coca Cola India at the early operation of its plants in India.  Inner circle (economic function) is including growth, products and jobs creation are fulfilled. • However the situation is slowly changed • The conflicts of water became a catalyst for Coca Cola India to be more proactive in their CSR activities
  • 13. Conclusion  Whenever companies do more harm, more good then will be produced.  CSR initiatives as a way to compensate corporate social irresponsibility (water issues).  Comprehensives CSR initiatives are implemented by Coca Cola India has provided better environment to local people. Lesson to be learnt :  Company should be ethically and legally responsible and aware of environment where they operate their business  Avoid any conflicts and also to provide/deliver their philanthropy to people.  CSR is the best way for company to show their concern for environment that they operate and to those people who are affected by their operation
  • 14. Thank you