30 TIM TERATAS di FACEBOOK
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30 TIM TERATAS di FACEBOOK

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Berikut adalah 30 TIM Olah Raga teratas di jejaring sosial Facebook yang dibuat berdasarkan beberapa kriteria :...

Berikut adalah 30 TIM Olah Raga teratas di jejaring sosial Facebook yang dibuat berdasarkan beberapa kriteria :

1. Ukuran : Jumlah "Likes" (atau penggemar) *
2. Frekuensi: Keteraturan dan konsistensi update
3. Keterlibatan: Keaslian dan interaksi timbal balik dari semua tingkatan anggota.
4. Promosi: Sponsor aktivasi, kontes, dan link ke aset digital
5. Isi : Varietas, Keasliannya, dan kualitas media upload dan update

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30 TIM TERATAS di FACEBOOK Presentation Transcript

  • 1. Top 30 Teams on Facebook  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  • 2. Selection & Rating Criteria• Only official Pages were considered for this assessment, meaning the team has some type of direct affiliation with the Facebook Page• Only team Pages over 300k fans (Likes) were evaluated• Teams from all sports and countries were eligible• Activ8Social clients were not eligible• Each team’s Facebook Page was rated on a scale of 1-10 by the following criteria with the highest total score winning: Size: Total number of “Likes” (or fans)* Frequency: Regularity and consistency of updates Engagement: Authenticity and overall level of team/fan interaction Promotion: Sponsor activation, contests, and links to digital assets Content: Variety, originality, and quality of media uploads and updates• Tiebreakers given to team with highest “Engagement” score*Fan data courtesy of AllFacebook.com and current as of 4/10/11 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  • 3. #1 FC Barcelona www.facebook.com/fcbarcelonaFans: 12,281,734 Sport: Soccer (Football)League: La Liga (Spain)Breakdown: With stars like Messi, Xavi and Villa andthe support of all of Catalonia behind them, no team onFacebook has as many fans as the reigning La Ligachamps. This Page offers fans a steady stream of updatesand incorporates sleek design on several custom tabs.Notable: The “Fan Map” application highlights theubiquity of FC Barcelona’s fan base by allowing you todrag and drop your photo on an interactive global mapand send messages to other fanatics.Size Frequency Engagement Promotion Content TOTAL 9 8 9 9 8 43 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  • 4. #2 Real Madrid www.facebook.com/realmadridFans: 11,178,834 Sport: Soccer (Football)League: La Liga (Spain)Breakdown: Slotting in right behind Barcelona, justlike in the league standings, are their arch rivals, RealMadrid. Led by Cristiano Ronaldo featured on a cleverdefault landing tab, this Page is rich with engagingapps and links to player social media accounts.Notable: With over 14,000 fan photos, it is veryclear how supportive this club’s fans are. There isalso a custom tab that allows fans to create theirown Real Madrid avatar, a very unique option.Size Frequency Engagement Promotion Content TOTAL 9 8 9 7 8 41 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  • 5. #3 Arsenal www.facebook.com/arsenalFans: 5,172,218 Sport: Soccer (Football)League: English Premier League (EPL)Breakdown: Nobody knows how to entertain likeArsenal with their beautiful passing and excitingstyle of play. In similar fashion, their Page offerssleek options like Arsenal TV and a team store. TheTwitter tab with all the teams tweets is a nice touch.Notable: One of the cooler features is the “Welcome”tab that links to information on every single player andallows fans to “Like” individual players such asFabregas or Arshavin directly from Arsenal’s Page.Size Frequency Engagement Promotion Content TOTAL 8 8 8 8 7 39 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  • 6. #4 Galatasaray www.facebook.com/galatasarayFans: 4,922,733 Sport: Soccer (Football)League: Super Lig (Turkey)Breakdown: The club of Turkish soccer star, Arda Turan,is very active on Facebook. Updates are primarily fedfrom the team site, but arrive often and include media thatfans respond to. The Page is heavily customized with morecustom tabs and activations than you can shake a stick at.Notable: The “GSTV” tab features video content from theGalatasary Sports Club and a programming guide forupcoming features so fans can plan ahead to watch onFacebook.Size Frequency Engagement Promotion Content TOTAL 8 8 6 9 8 39 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  • 7. #5 Chicago Bears www.facebook.com/chicagobearsFans: 1,468,624 Sport: Football (American)League: National Football League (NFL)Breakdown: “Da Bears” have a very active andengaged Page triggered by frequent posts, fun contestsand unique content. The team goes so far as to commenton fan content. The “Fan Zone” tab allows Bears fans tointeract, while activating Motorola and Toyota.Notable: The Bears “Fan of the Week” tab highlights thephoto and story of one crazy fan each week. TyingChicagoland Toyota to the emotional stories of Bears fansmakes for a solid season-long sponsor activation.Size Frequency Engagement Promotion Content TOTAL 6 7 8 9 8 38 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  • 8. #6 Liverpool www.facebook.com/liverpoolfcFans: 5,122,381 Sport: Soccer (Football)League: English Premier League (EPL)Breakdown: Liverpool’s Page is pretty simple, butthe power of the brand is undeniable with over 5million fans. “You’ll never walk alone” on thisFacebook Page. A team store, Twitter feed andclever “Welcome” tab offer some customization.Notable: The Page is rich with media, including17,000 fan photos, and enables fans to shop directly onFacebook. It’s solid, but limited unique content holdsthis Page back from topping the previous spots.Size Frequency Engagement Promotion Content TOTAL 8 7 6 9 7 37 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  • 9. #7 New York Knicks www.facebook.com/nykicksFans: 619,580 Sport: BasketballLeague: National Basketball Association (NBA)Breakdown: The Page posts videos to pump fans upbefore games and promotes Knicks pride. Theykeep fans involved and do a great job playing on the“Like” term. One of the most visually appealingPages of the Top 30.Notable: The interactive schedule allows fans topost their thoughts on each game, purchasetickets and RSVP. “Like” everything else on thePage, it’s also easy on the eyes.Size Frequency Engagement Promotion Content TOTAL 4 8 8 8 9 37 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  • 10. #8 New England Patriots www.facebook.com/newenglandpatriotsFans: 1,893,198 Sport: Football (American)League: National Football League (NFL)Breakdown: The Patriots Page is one of thebetter ones from an American team, fueled by aton of content with clever gimmicks like“Flashback Friday” and “Video of the Day” tokeep the fans engaged.Notable: The Patriots “Fan Zone” tab draws fansin to listen to live radio from Patriots.com, answerpolls and trivia, send Patriots gifts and engagewith several other sponsored features.Size Frequency Engagement Promotion Content TOTAL 6 8 8 7 7 36 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  • 11. #9 AC Milan www.facebook.com/acmilanFans: 3,245,369 Sport: Soccer (Football)League: Serie A (Italy)Breakdown: The Page boasts tons of news, photosand videos with text in both Italian and English. Theyintegrate the team store and include the ability tocreate a jersey with your name and number, thenshare it with friends on Facebook.Notable: The Italian team has a custom “MilanNews” tab that provides team info in an impressive,visually pleasing manner. It has scores, standingsand player news all in one easy-to-read format.Size Frequency Engagement Promotion Content TOTAL 7 7 7 7 8 36 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  • 12. #10 New York Jets www.facebook.com/jetsFans: 730,522 Sport: Football (American)League: National Football League (NFL)Breakdown: The Jets Page recently saw a surgewith the teams playoff run. They do a great job ofactivating sponsors and creatively engaging fans viamultiple contests and promotions. The Jets aredefinitely one of the most “social” teams in the NFL.Notable: The Jets spearheaded the “Ultimate Fan”Facebook game that is featured prominently. It givesfans different online challenges to become the ultimateJets fan, while mixing in a little sponsor activation. Size Frequency Engagement Promotion Content TOTAL 4 6 8 9 8 35 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  • 13. #11 Manchester United www.facebook.com/manchesterunitedFans: 11,681,781 Sport: Soccer (Football)League: English Premier League (EPL)Breakdown: A year ago nobody in the EPL was onFacebook, but that has changed. The powerhouse ofEnglish futbol, “Man Utd” is also a potential powerhousewith over 11 million fans. However, we’re disappointed inhow the United activate their passionate global fan base.Notable: It would serve the United well to provide moreinteractive content and engagement rather thanredundantly using every tab to “Like” the team orpurchase a new red Nike jersey. Size Frequency Engagement Promotion Content TOTAL 9 8 7 5 6 34 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  • 14. #12 Dallas Cowboys www.facebook.com/dallascowboysFans: 2,528,369 Sport: Football (American)League: National Football League (NFL)Breakdown: Fitting that one of the first Americanteams on our list is “America’s Team”. The Cowboyschurn out a lot of content, including a “Deal of theDay” on team merchandise or memorabilia. Theirmassive fan base also puts out its fair share of content.Notable: The “Welcome” tab offers Cowboys fansaccess to exclusive content including videos,merchandise deals, and virtual gifts. It also includes aCowboys Twitter feed, but no sponsor activation yet. Size Frequency Engagement Promotion Content TOTAL 7 9 5 6 7 34 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  • 15. #13 Vancouver Canucks www.facebook.com/canucksFans: 348,386 Sport: HockeyLeague: National Hockey League (NHL)Breakdown: The Canucks provide more video andphoto content than almost any other team onFacebook and their fans contribute well. The“Welcome” tab is sleek and they do a phenomenaljob of activating sponsors through engaging apps.Notable: We don’t know which is cooler - the“Fountain Tire” game where you shoot a puck ongoal or the “Playoff Suite Contest” where you playarcade games to win playoff prize packs. Size Frequency Engagement Promotion Content TOTAL 1 8 7 9 8 33 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  • 16. #14 Denver Nuggets www.facebook.com/denvernuggetsFans: 516,412 Sport: BasketballLeague: National Basketball Association (NBA)Breakdown: The Nuggets are one of the more socialNBA teams. The Page utilizes custom tabs, including onethat gave fans the opportunity to vote for the Nuggetsplayers to be All-Stars. They also donate money to localcharities for “Likes” and sharing of Page content.Notable: The Nuggets ongoing “Facebook Fan of theGame” photo contest is a phenomenal concept andactivation. The winning fan gets a pair of tickets to thenext home game and is featured on the Jumbotron. Size Frequency Engagement Promotion Content TOTAL 3 7 8 8 7 33 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  • 17. #15 Boston Celtics www.facebook.com/bostoncelticsFans: 3,837,128 Sport: BasketballLeague: National Basketball Association (NBA)Breakdown: The Celtics feed their loyal fans videoand photo content with reasonable frequency, andShaq joining the squad this year has clearlyimproved their Facebook footprint. The ability tobuy tickets on the Page is a cool feature.Notable: The Celtics “3-Point Play” game pits fansagainst each other as they pick the Celtics’ statsleaders each game. Assists seem like a no-brainerwith Rajon Rondo on your team. Size Frequency Engagement Promotion Content TOTAL 7 7 8 5 6 33 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  • 18. #16 Detroit Red Wings www.facebook.com/detroitredwingsFans: 492,124 Sport: HockeyLeague: National Hockey League (NHL)Breakdown: The Red Wings do a great jobkeeping fans interested with unique content likelocker room footage and out of the ordinarypictures. They post frequently and representcharities well.Notable: The Red Wings hold a “Social Media Fanof the Day” photo contest where fans submit theirfavorite Wings related pics to a Gmail account. Thewinner gets a shout out on the team’s Page. Size Frequency Engagement Promotion Content TOTAL 3 8 7 6 8 32 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  • 19. #17 Chicago Bulls www.facebook.com/chicagobullsFans: 1,830,693 Sport: BasketballLeague: National Basketball Association (NBA)Breakdown: The Bulls are great at revving up their fanbase through frequent posts of engaging media andhighlights. They integrate their Flickr channel regularlyand run a “Fan Appreciation Day” contest where fanscan comment to win a VIP tour of the United Center.Notable: The “Live Bulls Chat” app, powered byCoverItLive, is something more teams should consideradding. It allows fans across multiple social mediachannels to follow games and chat in one sleek interface. Size Frequency Engagement Promotion Content TOTAL 6 7 7 5 7 32 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  • 20. #18 LA Lakers www.facebook.com/losangeleslakersFans: 7,441,560 Sport: BasketballLeague: National Basketball Association (NBA)Breakdown: The most popular team in Facebook’smost popular league. Kobe and Pau help expand theLakers international appeal to over 7 million fans.From podcasts to over 800 links, this Page has awealth of info but remains rather basic in nature.Notable: The Lakers have a custom “Locker Room” tabthat links out to a Flash app on the team site featuring aunique interactive tour of the locker room with theplayers and links to share on Facebook and Twitter. Size Frequency Engagement Promotion Content TOTAL 8 8 5 4 7 32 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  • 21. #19 Philadelphia Eagles www.facebook.com/philadelphiaeaglesFans: 879,836 Sport: Football (American)League: National Football League (NFL)Breakdown: The Eagles ran a smart video series tokeep fans coming back last season featuring pre/post-game shows, “Eagles in the Community” and “In theLocker Room”. They post frequently and keep fansupdated on events at Lincoln Field via a custom tab.Notable: The Eagles are one of the many NFL teams tofan-gate with the “FANZONE” tab by requiring fans to“Like” the Page to access exclusive content includingbehind-the-scenes videos, polls, and other features. Size Frequency Engagement Promotion Content TOTAL 5 7 6 6 7 31 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  • 22. #20 New York Yankees www.facebook.com/yankeesFans: 3,476,654 Sport: BaseballLeague: Major League Baseball (MLB)Breakdown: America’s favorite team, the Yankees,unsurprisingly have over 3 million fans. While MLBlimits team social media initiatives, the Yankees do agood of updating fans, providing a forum fordiscussion and offering tons of photos.Notable: Considering the Yankees don’t allow fans topost to the Wall, the fan content is strong with over 3,000photos, many of which prominently feature the Yankeesvast history, and over 800 discussion topics. Size Frequency Engagement Promotion Content TOTAL 7 7 6 5 6 31 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  • 23. #21 Miami Dolphins www.facebook.com/miamidolphinsFans: 632,865 Sport: Football (American)League: National Football League (NFL)Breakdown: The Dolphins Page is very fanfriendly and they do a good job of rewarding themwith prizes and exclusive content. Their video andphoto content is impressive, providing just aboutany info a Phins fan could possibly want.Notable: The Dolphins utilize Fan Appz forengaging polls and quizzes, where fans can testtheir team knowledge or vote on all things MiamiDolphins. All results feed to fan Walls on Facebook. Size Frequency Engagement Promotion Content TOTAL 4 8 7 4 7 30 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  • 24. #22 San Francisco Giants www.facebook.com/giantsFans: 891,434 Sport: BaseballLeague: Major League Baseball (MLB)Breakdown: The defending World Series champs arethe gold standard for social media usage among MLBteams. Their Page offers Giants fans captivating photoand video content on a consistent basis, keeping themengaged and active.Notable: The Giants do a great job of captilizing on theirchampionship run, constantly exciting fans by filling thePage with high quality images of the World Series Trophyand rings that generate amazing engagement numbers. Size Frequency Engagement Promotion Content TOTAL 5 8 7 3 7 30 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  • 25. #23 Phoenix Suns www.facebook.com/phoenixsunsFans: 410,446 Sport: BasketballLeague: National Basketball Association (NBA)Breakdown: The Suns were one of the first sportsteams on Facebook and know how to use it. Theirposts are entertaining and varied, they authenticallyactivate sponsors, and the “Suns Roster” tab is funfor younger fans to play with.Notable: The “Photo Pick-Up” app is pure marketinggenius. Roaming photographers at Suns’ home gamestake pictures of fans, who are then directed to this tabto pick them up and share with Facebook friends. Size Frequency Engagement Promotion Content TOTAL 2 7 5 8 8 30 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  • 26. #24 Boca Juniors www.facebook.com/pages/Club-Atletico-Boca-Juniors/71948513452Fans: 1,732,598 Sport: Soccer (Football)League: Argentine Primera DivisionBreakdown: Based out of Buenos Aires, the BocaJuniors publish content exclusively in Spanish and offera nice variety of club and player exclusives for fans todigest on a daily basis. They also dedicated a customtab to their primary sponsor, Garbarino.Notable: It’s shocking and unacceptable that an officialFacebook Page for a club with over 1 million fans doesnot have its own vanity URL. This is a marketing failureas there’s no hope for fans to remember the one above. Size Frequency Engagement Promotion Content TOTAL 6 7 6 5 5 29 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  • 27. #25 Chelsea www.facebook.com/chelseafcFans: 4,733,733 Sport: Soccer (Football)League: English Premier League (EPL)Breakdown: The reigning EPL championsresemble Manchester United with the simplicityof their Page. Chelsea posts a good amount ofphoto content though with 79 albums to this point.A lack of customization still holds them back.Notable: The “Fan Up” app activates fans in acreative way. It allows them to show their prideby sharing Chelsea Facebook gifts with friendsor posting them to their Wall. Size Frequency Engagement Promotion Content TOTAL 7 7 5 5 5 29 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  • 28. #26 All Blacks www.facebook.com/allblacksFans: 775,248 Sport: Rugby UnionLeague: International Rugby Board (IRB)Breakdown: Being the world’s most recognizableRugby team, the All Blacks Page does a great jobrepresenting the team, its sponsors and its country.The amount of videos is astonishing between the“Welcome”, “Video” and “YouTube” tabs.Notable: The “Give Your All” tab, sponsored byadidas, features video of the All Blacks givingsome fans the “shock of their lives” and links outto a cool player/fan photo gallery. Size Frequency Engagement Promotion Content TOTAL 4 4 5 7 8 28 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  • 29. #27 Montreal Canadiens www.facebook.com/canadiensmtlFans: 627,917 Sport: HockeyLeague: National Hockey League (NHL)Breakdown: In French and English, this Page puts outan enormous amount of content with some days of 10+posts. The “Welcome” tab displays info on the nextmatchup and they run creative fan photo contests like“Put Your Game Face On” and “Canadiens Caption”.Notable: The Best Buy sponsored “Fan Forum” tab linksout to the team’s discussion board where fans activelydiscuss team news. It’s also a clever play on wordsbecause the old arena was called the Montreal Forum. Size Frequency Engagement Promotion Content TOTAL 4 8 5 3 6 26 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  • 30. #28 Boston Red Sox www.facebook.com/redsoxFans: 2,249,065 Sport: BaseballLeague: Major League Baseball (MLB)Breakdown: MLB Pages are comprised mainly of teamwebsite feeds. The Red Sox do a nice job of providingmore content than most, but we’re not big on the theauto-fed posts. The “Welcome” tab prompts you to“Like” the Page with a big red Red Sox graphic.Notable: The Red Sox get a thumbs up for holding a“Fan of the Week” photo contest that features thewinning picture as the team’s Facebook profile forthe week. Size Frequency Engagement Promotion Content TOTAL 7 7 4 4 4 26 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  • 31. #29 Toronto Maple Leafs www.facebook.com/torontomapleleafsFans: 371,531 Sport: HockeyLeague: National Hockey League (NHL)Breakdown: The last of three Canadian teamsrepresented on this list, the Leafs may have had pooryears on the ice but the Facebook Page tries to makeup for it. They provide a steady stream of content tofans, but the amount of customization is limited.Notable: The Page’s landing tab feature a Tylenolactivation where fans can vote for the Player of theWeek for a chance to win Leafs season tickets fornext season. Size Frequency Engagement Promotion Content TOTAL 1 7 5 6 6 25 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  • 32. #30 Springboks www.facebook.com/springboksFans: 316,896 Sport: Rugby UnionLeague: International Rugby Board (IRB)Breakdown: The famous South African rugbysquad, which the movie Invictus was based on, hastabs for both their “BOKzine” and “BOKtube” mediachannels. The “Engage” tab shows a Twitter feed ofthe club’s players and coaches.Notable: The Springboks hold a daily trivia contestfor their fans featuring Rugby questions. They alsochurn out an enormous amount of content and utilizenumerous custom FBML tabs. Size Frequency Engagement Promotion Content TOTAL 1 7 5 5 6 24 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  • 33. www.Activ8Social.com www.facebook/Activ8Social www.twitter.com/Activ8Social info@Activ8Social.comTop 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter