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Social Media AS Laurent
 

Social Media AS Laurent

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    Social Media AS Laurent Social Media AS Laurent Presentation Transcript

    • UCR Social MediaAnne Sophie Laurent – Fall 2011
    • OVERVIEW O BLOG O FACEBOOK O TWITTER O LINKEDIN O CLOSING THOUGHTSAS Laurent - Fall 2011 - Social Media Marketing 2
    • BLOGAS Laurent - Fall 2011 - Social Media Marketing 3
    • BLOG O UCR Social Media AS Laurent O 12 followers O 15 final posts O Pageviews : 434 O Most comments: “Why social media marketing ? O Keep a blog ?AS Laurent - Fall 2011 - Social Media Marketing 4
    • BLOG - VIDEOAS Laurent - Fall 2011 - Social Media Marketing 5
    • FACEBOOKAS Laurent - Fall 2011 - Social Media Marketing 6
    • FACEBOOK O Anne Sophie Laurent (personal account) O Play a crucial role in marketing and business O Interaction with customers O Relationship O Allow more power to customers O Perceptions shift O Effectiveness O Use in the future ? O Personal and Professional purposeAS Laurent - Fall 2011 - Social Media Marketing 7
    • FACEBOOK - ANALYTICS O Social Media List : 22 friends O Brands and groups I’m following : 10AS Laurent - Fall 2011 - Social Media Marketing 8
    • TWITTERAS Laurent - Fall 2011 - Social Media Marketing 9
    • TWITTER O @AnneSophieLUCR O Like Facebook, important tool for a company to be closer to its customers O Keep using Twitter ? O Following O Classmates O KTLA, LeMonde.fr, L.A Times, UC Riverside…AS Laurent - Fall 2011 - Social Media Marketing 10
    • LinkedInAS Laurent - Fall 2011 - Social Media Marketing 11
    • LinkedIn O Anne Sophie Laurent O Already had a LinkedIn account before O Using LinkedIn to build my personal brand O Groups I belong to O UC Riverside Alumni O IDRAC ParisAS Laurent - Fall 2011 - Social Media Marketing 12
    • CLOSING THOUGHTS O Online communities O Knowledge sharing O Use of these tools for business O Use vs Not useAS Laurent - Fall 2011 - Social Media Marketing 13
    • THANKS FOR LISTENINGAS Laurent - Fall 2011 - Social Media Marketing 14