Can politicans learn from Obama’s Social Media Campaign? Exec Summary Extract from the IAB seminar “Efficiency of Social Media” 12 March 2009 Antony Slabinck – LBi Client Service Director Rik Lagey – LBi Client manager www.lbigroup.be The full version of this exec sum can be found on www.slideshare.net: http://www.slideshare.net/aslabinck/barack-obama-election-campaign-2008-lbis-hopeactchange

Make sure you first understand Social Media! Social media won’t help you at all if you don’t really understand what it is all about : 2.0 is just a total new way of communicating with your audience ! Don’t talk about you, talk about them (Their dreams, their objectives, …) Make sure you Listen & Join their dialogue (Go for the ongoing dialogue) Always bring a positive story (“Fight & avoid the smears!”) Make sure your presence is consistent , relevant & honest Empower your audience into real ambassadors Stimulate engagement as much as possible (involvement & collaboration)

Make sure you first understand Social Media!

Social media won’t help you at all if you don’t really understand what it is all

about : 2.0 is just a total new way of communicating with your audience !

Don’t talk about you, talk about them (Their dreams, their objectives, …)

Make sure you Listen & Join their dialogue (Go for the ongoing dialogue)

Always bring a positive story (“Fight & avoid the smears!”)

Make sure your presence is consistent , relevant & honest

Empower your audience into real ambassadors

Stimulate engagement as much as possible (involvement & collaboration)

What can politicians learn from Obama’s Campaign? Activate social media in a very early stage (15 months before elections ) Come with a powerful tagline (“Yes we can!”) Microsegmentation is key Pick up strong user generated stories (“Share” - It’s about them!) Boost these stories through communities & networks (Ask the public to help, Empower them with tools, Friends getting friends, …) Don’t hesitate to use several Call to Actions Consistent 360 degrees presence (Offline & Online)

What can politicians learn from Obama’s Campaign?

Activate social media in a very early stage (15 months before elections )

Come with a powerful tagline (“Yes we can!”)

Microsegmentation is key

Pick up strong user generated stories (“Share” - It’s about them!)

Boost these stories through communities & networks (Ask the public to help, Empower them with tools, Friends getting friends, …)

Don’t hesitate to use several Call to Actions

Consistent 360 degrees presence (Offline & Online)

Thank you ! www.lbigroup.be www.lbigroup.be twitter.com/LBi_Belgium Contact: Antony Slabinck Client Service Director [email_address] The full version of this exec sum can be found on www.slideshare.net : http://www.slideshare.net/aslabinck/barack-obama-election-campaign-2008-lbis-hopeactchange