Twitter, LinkedIn, Facebook -  Pro’s & Con’s LBi’s Social Media Afternoon – Brussels, July 9 th , 2009 Guy Vindevogel – Cl...
86% 78% 77% 54 mio M.V. 42 mio M.V. 1,2 M M.V.
twitter, the mindcasting
 
 
 
 
<ul><li>see what's happening  right now </li></ul><ul><li>competitive analysis on  steroids </li></ul><ul><li>more  intima...
linkedin, the office
 
 
<ul><li>featured  applications  (slideshare, …) </li></ul><ul><li>linked in  answers tool </li></ul><ul><li>groups for mor...
facebook, the duck
 
<ul><li>keep in touch with your  relations  and meet new  ones </li></ul><ul><li>inform about what  you are </li></ul><ul>...
twitter, linkedin, facebook do’s & don’ts
golden rule (of social media) or […] you will quickly be labeled  as outside noise and be ignored.  if you want to be unde...
 
1 2 3 4 5 6
 
 
 
 
 
 
 
 
 
Kerastase group
define yourself … or others will do
LBi’s Social Media Afternoon <ul><li>What the heck is Social Media all  about? Threat or Opportunity ? </li></ul><ul><li>W...
Thank You! LBi Belgium Vorstlaan 191 Bd du Souverain B-1140 Brussels Kortrijksesteenweg 1144 bus n B-9051 Sint-Denijs-West...
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Social Media - Marketing Pros And Cons On LinkedIn, Facebook And Twitter

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  • mindcasting = global audience + micro format crowd-sourcing and mindcasting introduce the crowd-mind-sourcing
  • Twitter search
  • Hashtags.org
  • Twittercounter.com
  • Tweetdeck : tweet from from your desktop
  • See what’s happening right now = Info is spread across Twitter communities faster then traditional media cover it eg. Iran elections Competitive analysis on steroids = The place to get the pulse of what people are saying to one another about a topic, person or brand eg. Twitter Search + Hashtags.org More intimate relationship with clients = Twitter can provide a perfect setting for that virtual water cooler chit chat eg. Customer Service / Helpdesk / Rumors / PR
  • Linked in ad network : executives of fortune 500 cies
  • Les canards sont des animaux formidables car ils savent tout faire : nager, courir, voler. Le problème, c’est que les canards nagent moins bien que les poissons, volent moins bien que les oiseaux et courent moins bien que les mammifères . Ils sont donc des proies faciles pour tous les animaux “spécialisés” dans un moyen de locomotion. Pourtant, on les aime bien nos petits canards, et on ne peut pas s’empêcher de leur donner du pain http://www.fredcavazza.net/2008/10/27/facebook-et-le-syndrome-du-canard/
  • keep in touch with your relations and meet new ones = Private and public messaging / News feed / Search / Groups Inform about what you do = Update your status / Update your pictures, messages, videos… / Promote events Use various applications / Tierce part – Open source = B2C applications / C2C apps &amp; Casual Games / Media (video, photos…) / Mash-up (Flickr, Twitter…) Control your privacy
  • Communicate
  • Communicate
  • Communicate
  • Social Media - Marketing Pros And Cons On LinkedIn, Facebook And Twitter

    1. 1. Twitter, LinkedIn, Facebook - Pro’s & Con’s LBi’s Social Media Afternoon – Brussels, July 9 th , 2009 Guy Vindevogel – Client Manager Julien Lemaire – Creative Consultant
    2. 2. 86% 78% 77% 54 mio M.V. 42 mio M.V. 1,2 M M.V.
    3. 3. twitter, the mindcasting
    4. 8. <ul><li>see what's happening right now </li></ul><ul><li>competitive analysis on steroids </li></ul><ul><li>more intimate relationship with clients </li></ul>
    5. 9. linkedin, the office
    6. 12. <ul><li>featured applications (slideshare, …) </li></ul><ul><li>linked in answers tool </li></ul><ul><li>groups for more fruitful relationships </li></ul>
    7. 13. facebook, the duck
    8. 15. <ul><li>keep in touch with your relations and meet new ones </li></ul><ul><li>inform about what you are </li></ul><ul><li>open source – third part applications </li></ul><ul><li>control your privacy </li></ul>
    9. 16. twitter, linkedin, facebook do’s & don’ts
    10. 17. golden rule (of social media) or […] you will quickly be labeled as outside noise and be ignored. if you want to be understood… listen “ ”
    11. 19. 1 2 3 4 5 6
    12. 29. Kerastase group
    13. 30. define yourself … or others will do
    14. 31. LBi’s Social Media Afternoon <ul><li>What the heck is Social Media all  about? Threat or Opportunity ? </li></ul><ul><li>What are the main Pro’s and Con’s on LinkedIn, Facebook, Twitter? </li></ul><ul><li>10 Personas to help you understand the behavior and motives of the Social Media Users </li></ul><ul><li>Why should my company start listening to its consumers? </li></ul><ul><li>Social Media needs Online Reputation Management </li></ul><ul><li>I want to listen. How do I start? </li></ul><ul><li>Social media in practice - real examples of campaigns and results </li></ul><ul><li>Social media and societal media : Give Kids a Chance </li></ul>
    15. 32. Thank You! LBi Belgium Vorstlaan 191 Bd du Souverain B-1140 Brussels Kortrijksesteenweg 1144 bus n B-9051 Sint-Denijs-Westrem www.lbigroup.be www.twitter.com/LBi_Belgium

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