Emotionomics: how to collect emotional intelligence to improve your performance

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Emotionomics, the future of marketing. Learn how to collect emotional intelligence to improve your performance.

Be sure to check out some of the other presentations we gave at our LBi Client Afternoon.

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  • Emotionomics: how to collect emotional intelligence to improve your performance

    1. 1. The Power of<br />Emotionomics<br />Brand Advocates<br />How to collect emotional intelligenceto improve your performance<br />
    2. 2. Prof. Arnaud Pêtre – Université C. de LilleManagingDirector - Brain Impact <br />Emotionomics<br /> how to collect emotional intelligence to improve your performance? <br />
    3. 3. Have youeverwondered…<br /> - Why your advertising campaign was not as effective as you hoped?<br />-Why 70% of new products launched failed to reach the market?<br />
    4. 4. “Every good marketer knows that …half the money spend on advertising is wasted, he just doesn’t know which half”<br />- John Wanamaker<br />
    5. 5. We show prospects information based on : what WE think they think…<br />
    6. 6. Or in the most optimal situation based on :<br />what THEY say they think…<br />
    7. 7. But most of the time prospect DON’T DO what they THINK or what we think they think !…<br />D Kahneman Nobel Price in economy 2002 <br />Predictableirrationnality<br />
    8. 8. There’smore to see<br />85%<br />of processleading to propsects’ decisionsis non-CONSCIOUS<br />
    9. 9. To unveilthis new field<br />Understand how decisions are taken<br />Find out and optimizeyourcom, Brand positioning, website, advertisments,emailing, …<br />You mightbesurprised…<br />
    10. 10.
    11. 11. Is this efficient ?<br />
    12. 12. Or this ?<br />
    13. 13. THE EFFICIENCY SECRET<br />1° DECISION NEEDS EMOTION (limbicbrain) ! <br />2° VISUAL ACTiVATiON SHOULD BE BALANCED <br /><ul><li>WHAT WAY (ventral stream)
    14. 14. WHERE WAY(dorsal stream)</li></ul>3° RATIONNAL THINKING (&memoryrecall) KILLS DECISION<br />
    15. 15. Let’ssee if emotionomics!<br />FMRI to explore EMOTION<br />
    16. 16. i<br />UnconsciousBehavioralResponse<br />BAD!<br />
    17. 17.
    18. 18. Whatcanwedo for YOU?<br />
    19. 19. MAXIMIZE ! <br />Training and coaching<br />Web Usability<br />TV / video/ Print copy testing<br />BrandingEmpowerment<br />
    20. 20. RE- POSITIONING<br />&<br />DEEP BRAND UNDERSTANDING<br />BrandingEmpowerment<br />
    21. 21. Neural Mapping – Strengh of linked concepts<br />seduction<br />flirt<br />Health<br />thinness<br />beauty<br />diet<br />holydays<br />feminity<br />effort<br />source<br />water<br />transparency<br />environnement<br />nature<br />life<br />mountain<br />glacier<br />baby<br />maternity<br />snow<br />volcan<br />Ice cube<br />rose<br />Hugs<br />smoothness<br />0%<br />Consciousness<br />+<br />100%<br />A famous brand of water<br />
    22. 22. source<br />water<br />transparency<br />environnement<br />nature<br />life<br />Neural Mapping - Dimension 1<br />+<br />Core business<br />
    23. 23. mountain<br />glacier<br />snow<br />volcan<br />Ice<br />Neural Mapping - Dimension 2<br />+<br />Mountain<br />Core business<br />*illustration, for the whole results please contact us<br />
    24. 24. baby<br />maternity<br />Hugs<br />smoothness<br />Neural Mapping - Dimension 3<br />+<br />Core Business<br />+<br />Lovingmum<br />Moutain<br />Mountain<br />Core business<br />Lovingmum<br />*illustration, for the whole results please contact us<br />
    25. 25. seduction<br />flirt<br />Health<br />thinness<br />beauty<br />diet<br />holydays<br />feminity<br />Neural Mapping - Dimension 4<br />Seduction<br />Seduction…<br />+<br />Core Business<br />’<br />+<br />Lovingmum<br />Moutain<br />Mountain<br />Core business<br />*illustration, for the whole results please contact us<br />
    26. 26. seduction<br />flirt<br />Health<br />thinness<br />holydays<br />feminity<br />Neural Mapping - New territory<br />Glamour<br />+<br />
    27. 27. Brain Impact in the Media<br />our 3 tesla IRMf<br />
    28. 28. Prof. Arnaud PETRE <br />ManagingDirectorBrain Impactwww.brainimpact.eu<br />Tel: +32 (0)496/ 78 15 41<br />Arnaudpetre<br />
    29. 29. Thanks…<br />Talk to you soon!www.twitter.com/LBi_Belgiumwww.lbigroup.be<br />

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