Conversational Marketing: an Introduction
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Conversational Marketing: an Introduction

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Learn what you need about Conversational Marketing in 15 minutes.

Learn what you need about Conversational Marketing in 15 minutes.

Be sure to check out some of the other presentations from our LBi Client Afternoon.

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    - Conversation manager: why you need one http://bit.ly/9pninM
    - The power of brand advocates: http://bit.ly/cwgKq0
    - Trendwatch 2010: http://bit.ly/bDkLE8
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Conversational Marketing: an Introduction Conversational Marketing: an Introduction Presentation Transcript

  • Conversational Marketing
    An Introduction
  • Conversational Marketing: an introduction
    LBi Client Afternoon - 21 April 2010
  • What we will talk about
    participation
    pull
    ENGAGEMENT
    mobile
    blog
    influence
    facebook
    DIALOG
    twitter
    CONVERSATION
    COMMUNITY
    business
    advocates
    push
  • Introduction
    PUSH
    DIALOGUE
  • #FFS STOP SHOUTING !
  • havingsecond thoughts ?(think again)
  • Many users
    1.700.000.000 internet users
    400.000.000facebook users
    150.000.000 blogs
    75.000.000 twitter users
    50.000.000linkedin users
  • Active users
    100.000.000youtube video views
    60.000.000 facebook status updates
    50.000.000 tweets
    10.000.000 facebook photo uploads
    4.000.000 blog posts
    EACH DAY !
  • Frequent users
    Facebook surpasses Google asN°1 US website
    WHAAT ?!
  • Innovative users
    Facebook Mobile hits 100.000.000 users, nowbigger than Twitter
  • OK, butwhat’s in it for us ?
  • Some benefits :a summary
    Reach
    Speed / Ease of use
    Natural SEO
    Insights (market and consumer)
    Targeting
    1-to-1 communication (personalization)
    Relationship building
    Get a ‘face’ (branding)
  • Start theCONVERS(at)ION
  • This is about reaching the top of the engagement pyramid
  • 6 Degrees of Participation
    ROI
    Empower
    Advocate
    Collaborate
    Fan
    Participate
    Facilitate
    Listen
    Indifferent
    Publish
  • Build relationships not databases
  • Many tools available …
  • Know your target group:
    The average social network user is 31
    The fastest growing demographic on Facebook is women over 55
    The average ‘social gamer’ is a 43-year-old woman
    WHO
    WHAT
    WHERE
    WHY
  • influential

    influencing
  • Think outside of the (internet -) box…
  • TAKE YOUR COMMUNITY
    OFFLINE !
  • Can't please everyone is the secret to being remarkable
    - Seth Godin
  • Do good
    rather thanLook good
  • Do not let social media become a
    face(book)lift
  • External changes require
    internal changes
  • the
    80%
    80%
    RULE
  • 80% of succesis getting your company ready
    ... only 20%is about technology
  • This is about becoming the
    Über-Connected Organization
    - Harvard Business Review
  • Conversation Manager,anyone ?
    (check the other session )
  • !
    START
    small
  • do as Abraham Lincoln said:
    “I walk slowly, but I don't walk backwards”
  • Thanks…
    Talk to you soon!www.twitter.com/LBi_Belgiumwww.lbigroup.be