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anticipation of the behavior and interests of others
What? So if we want to build efficient Social Media Sites, we need to get a deep perspective on the mediated social interactions, communication, actions, and behaviors of its users.
What? So if we want to build efficient Social Media Sites, we need to get a deep perspective on the mediated social interactions, communication, actions, and behaviors of its users. Personas will help us visualize this perspective!
The personas Status seeker Critic Socializer Em-cee Lurker Buddy Harmonizer Creator Rebel Pundit
The personas: Status Seeker Personality characteristic: He believes visible accomplishments make a good impression and are socially recognised. Relationships can be understood in terms of exchange, trade and collecting. Status Seeker
The personas: Status Seeker Interests & behavior: He checks his owns stats as wel as leaderboards. He accumulates friends, symbolic tokens and other social status symbols Status Seeker
The personas: Critic Personality characteristic: A writer and an author , interested in substance and content. He may see in audience approval a measure of his insights or intelligence, rather than popularity or status. Critic
The personas: Critic Interests & behavior: He is an important contributor, blogger, commenter. He takes a committed interest in online discussions or publications. Critic
The personas: Socializer Personality characteristic: He believes in online community, using it to keep informed about friends, events and social news. He pays attention when invited and notified and accepts to be a (active) member of an online community Socializer
The personas: Socializer Interests & behavior: He wants to have fun when networking and can thus be an engine for social interaction. He participates in ratings, votings and respects the social conventions and etiquette. Socializer
The personas: Em-Cee Personality characteristic: He uses his performance to get attention and may therefore be more interested in capturing an audience than in the contents. Social validation is important. Em-Cee
The personas: Em-Cee Interests & behavior: He attracts audiences and helps to create a center of activity on UGC platforms. He is interested in tools that allow him to broadcast his postings i.e. RSS, blogs, twitter… Em-Cee
The personas: Lurker Personality characteristic: He doesn’t draw much attention but is an observant participant. He logs into site, browses, subscribes and follows others. Lurker
The personas: Lurker Interests & behavior: He generates a lot of page views as a more passive user. He may have concerns about security and privacy, but once these issues are properly addressed, he represent a large market. Lurker
The personas: Rebel Personality characteristic: He is a frequent heckler and when annoyed he might identify himself as being in the opposition. He will focus more on content or on a group. Rebel
The personas: Rebel Interests & behavior: He is subversive and may use Social Media to distribute opinions on commercial organizations. His opinions drive indirect traffic to the places where his opinions are aired. Rebel
The personas: Pundit Personality characteristic: He considers himself as an industry leader or an expert, and routinely offers latest news, opinions and observations. He is a contributor and can capture the interest of an audience. Pundit
The personas: Pundit Interests & behavior: He plays an important role in make the web as the fastest source of news. He helps to validate the claims of net journalists and bloggers. Pundit
The personas: Harmonizer Personality characteristic: He appreciates group membership motivated by the group’s relationships. He may do things to make others happy, particularly if it serves the group’s activity. Harmonizer
The personas: Harmonizer Interests & behavior: He is sensitive to group participation and engagement. He uses a range of communication tools and applications, especiallly when it is group-oriented. Harmonizer