New matrimonial services
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New matrimonial services






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New matrimonial services New matrimonial services Presentation Transcript

  • New Matrimonial Services Sabke liye
  • Current Scenario        Matrimonial sites are now the 13th most popular mainstream online activity Over 12 million Indians use online matrimonial searches 50% members of marriage portals live in the five metros 79% of online matrimony surfers are well-qualified The organized matrimonial business in India is worth about Rs 1,000 crore (Rs 10 billion). 100 odd matrimonial sites exist in India In a country of 1.12 billion people, Internet users number around 45 million. Of those, approximately 6 million to 8 million are seeking future mates online Source: Study by JuxtConsult
  • Main Players • • • • •
  • Market Share Bharatmatrimony 8% Jeevansaathi 4% 43% 45% others
  • Growth Potential • 50% growth rate in marriage site sector. • Acc. to US-based EmPower Research, the online matrimony industry in India may reach 21 million registrations with revenues of $63 million by 2011-2012 • Current Internet growth rate: 25% to 30% YOY
  • Demographic • Age: 25-35 age group forms the largest base of matrimonial users at 40 per cent, followed by the 1924 age group at 34 per cent. • 79% of online matrimony surfers are well-qualified Geographic • 50% members of marriage portals live in the five metros • Indians present in every corner of the world • The South accounts for 44 per cent of users of matrimonial Web sites Segmentation • • • • Behavioral Occasions: Marriage, Remarriage Benefits:Economy, Convenience, Secure and private Platforms User Status: Potential users, First Time users, on users, Regular users Usage Rate: Medium Psychographic • Traditional culture of Arranged Marriages • Religion, Mother Tongue ,Caste are important criteria for matrimony • Consumers are time constrained
  • Competitor Analysis
  • Popularity - Internationally and amidst NRI’s Percentage traffic from various countries Shaadi BM Jeevansathi SimplyMarry India 53.1 72.5 80.5 63.2 USA 11.5 4.6 3.1 4.5 UK 6.2 - - 2.9 UAE 3.5 4.0 2.4 10.6 Traffic rank in various countries India 31 28 94 241 USA 1646 11108 28734 51292 UAE 276 693 1287 1260
  • Ranking Google PageRank - Higher the better - Shaadi/SimplyMarry Alexa Rank - Lesser the better - JeevanSaathi Compete Rank - The lesser the better - Shaadi Quantcast Rank (Quantcast provides US base site visitor demographic statistics) - The lesser the better -BM Technorati Links - The more the number of links, the better for a site -Shaadi
  • Traffic Number of people visit sites Criteria & Change Shaadi BM Jeevansathi SimplyMarry People 695,190 34,824 31,339 21,782 Average stay (Average no. of min, on the site per visit) 6:31 5:23 2:19 Avg Stay 4:14 Source : According to – 477 – 1317 BharatMatrimony – 2215 SimplyMarry - 11701 (The lesser the rank - the better of course)
  • People Count-Monthly Well Shaadi seems to be the clear winner
  • Price Comparison Duration BharatMatrimony.c m m om m 3 months 1595 1350 – 1900 1590 – 2290 500 6 months 2655 1900- 2750 2690 – 3890 1000 9 months - - 3440 - 4990 - 12 months 4250 4100 - 2500 - 3500 Note: All figures mentioned are in Indian Rupees (INR)
  • • • • • • • The name is short and simple and most relevant largest NRI audience. nice secure feel about it Simple search Dynamic testimonial – A Wedding Portal of sorts
  • • Group of 15 portals • Extremely popular amidst South Indians and for other regional services • A reason why someone would visit BM before Shaadi is: - Good advertising by BM - Word of Mouth • The Search is again simple and efficient. • Displays results without having to register • Too aggressive while Marketing themselves • India's anti-monopoly watchdog, Monopolies and Restrictive Trade Practices Commission (MRTPC) asks to stop success Ads to matrimony website • ISO 9001:2000 certification • Matrimony Xpress: blogging platform
  • • JeevanSathi comes from the stable of InfoEdge, i.e. it is a group company • Most traffic at least in India • Too many paid membership options -18!
  • • Promoted by TimesGroup • Leading off-line matrimonial service • Great position to be eventual leaders if they can utilize the newspaper matrimonial classifieds • Simple tactic – – show the benefit of a free listing on – when a person buys a listing for the matrimonial classified in the newspaper , later on try to convert him into a paid online customer
  • Analysis of the Ads  Target Audience: Youth looking forward to marriage in the near future  Ad emphasis: Finding the right partner  Ad execution:  Fun and enjoyment  Ads based on real life examples  Animation based ads   Key message: Helping today's youth in making the right decision in marriage Reason to believe: Ad presentation synchronizes with the youth mind set
  •  Target Audience:  Parents looking for a match for their children  Youth looking forward to marriage in the near future   Ad emphasis: Right combination of cultural and modern values Ad execution:  Endorsement to movies  Regional portal ads: websites dedicated to individual states   Key message: Finding a match with the perfect blend of modern and traditional values Reason to believe: Ad presentation depicts present scenario; a spouse who understands you and your family needs
  •  Target Audience:  Parents looking for a remarriage option for their children  Close family members and friends  Individuals – divorced or widow/widower   Ad emphasis: Giving marriage a second chance Ad execution:  Emotional and sensitive  Very realistic approach Key message: To convince people for remarriage  Reason to believe: High appeal to the concerned segment 
  • Customer’s talk     seems to be the site I would put my profile on. They’ve got the largest NRI audience. The site has a nice secure feel about it, but of course there is scope for improvement. Would be nice to track the performance of off-line Shaadi Points. is extremely popular amidst South Indians and for other regional services too. Rather too aggressive while Marketing themselves – which might not be that good a tactic. A lot to work on to be No. 1. has been doing really well and according to statistics they get the most traffic at least in India. After speaking to a couple of parents (who were spouse hunting for their children) – they said they were most comfortable on JeevanSathi. They need to reduce the no. of paid membership options asap! started off with a bang – only because it belonged to the TimesGroup. The name of the website has received a lot of criticism. But I did like their advertising campaign. They are in a great position to be eventual leaders if they can utilise the newspaper matrimonial classifieds.
  • Superiority Factors  Simplicity of title  Real Sample size  Simple Registration  Without Registration can peep into 50 profiles  Economical  An array of regional options.
  •  Good Branding  ISO 9001:2000 certified  Matrimony express  Ample of option for comfort  High Customer Visibility
  •        1. 2. 3. 4. Our Company ( Sabke liye Gay Marriages Preference Customization Tie ups with repeated designer,makeover artist and tatto parlors. Privacy is the top priority Stamping and Verification Intelligent contact features Forward Integration Suitable Dating locations Honeymoon packages Tie up with builders in finding a house for newly wedding couples Providing Free Trials to grab the attention of the candidates.
  • User Preference search agent.  Impersonal meet arrangement for bride and grooms with providing augmented service level .  Unparalleled Agile working.  Involvement of Internal Customers (horizontal structure) to promote empowerment and innovation. 
  • SERVICE RECOVERY MODEL  recovery model.docx (Open hyper link)
  • Creating the Salience (Advertisement) Advertisement(Paid)  Social Media (facebook, twitter)  Print Media Advertisement (Non-Paid)  Earned Media – we call it WORD OF MOUTH  Owned Media – we call it CUSTOMER RELATIONSHIP.
  • Financial Outlays and Non Financial Burdens  Financial Outlays  Registration Fee  Internet cost  Cost of machine used as interface  Transportation cost (If customer do not have access to internet at home )
  •  Non Financial burden  Time  Risk of reliability of data published on website  Ambiguity  Fear & Anxiety  Risk of accident  Fear of misuse of personal information.  Fear of Fraud candidates
  • Our approach to overcome Financial and non financial outlays We will provide free registration for Initial 15 days  We will send details of candidates by post if our any customer is unable to access the internet  Also we will provide on call service if customer is not clear with the information given to him 
  • Continues.. If required we will send our personal to their home  We will sign a contract with our customer in which we will mention that the information given to us will not share with anyone without his/her permeation.  Proper background verification should be done before any new registration. 
  • Thank you