Using Ning to Connect with your Community
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Using Ning to Connect with your Community

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  • Can I ask -- it seems like one drawback to Ning would be rather limited database capabilities as opposed to some non-profit specific dbs out there that track volunteerism, membership status, etc., but you didn't mention that. Is the database more sophisticated than I thought?
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  • 1. Using Ning to Connect with your Community Manny Hernandez (@askmanny, @ningfordummies) Sponsored by
  • 2. Today’s Speakers Kami Griffiths TechSoup Manny Hernandez Ning for Dummies
  • 3. Personal Background (Manny)
    • Web Products, Social Media: 10+ yrs
    • Diagnosed with diabetes: Oct-02
    • Launched TuDiabetes on Ning: Mar-07
    • Worked for Ning: Jan to Apr-2008
    • Nonprofit management: since Apr-08
    • Published Ning For Dummies : Apr-09
  • 4. What to Expect from this Webinar
    • What is Ning?
    • How can nonprofits use Ning?
    • Setting up a network on Ning
    • Managing and growing your network
    • Fundraising and other Ning Apps
    • Examples of networks on Ning
    • Advantages/disadvantages of Ning
  • 5. What is Ning?
    • Ning is a social media platform
    • Lets you create your own social network
      • “ Your Facebook with your own brand.”
    • Powers more than 1.5MM networks
    • Free to set up and run
    • Premium services to further customize
  • 6. Why Ning for Nonprofit/Libraries?
    • New way to engage with constituents
      • Blogs, forums, videos
    • Foster and solidify offline connections
      • Events, groups
    • Increased outreach possibilities
      • Sharing mechanisms
      • Export member data
    • Fundraising
  • 7. Ning and your Social Media Strategy
    • Two great references:
      • Beth’s Blog - How Nonprofits Can Use Social Media: http://beth.typepad.com
      • Amy Sample Ward, 5 steps to a successful social media strategy: http://bit.ly/u6cNd
    • Your social media strategy may contain a lot of elements
  • 8. www.briansolis.com/2008/08/introducing-conversation-prism/
  • 9. Setting up a Network on Ning
  • 10. Setting up a Network on Ning
  • 11. Setting up a Network on Ning
  • 12. Setting up a Network on Ning
  • 13. Managing your Network
    • Who can become a new member
      • Moderate members
    • Who can remain a member
      • Enforce the guidelines for your network
    • What content can live in your network
      • Moderate or remove content if needed
    • All of this requires time!
  • 14. Managing your Network
    • Hours dedicated based on activity
    • Administrators
      • Up to a few hundred members, one person can do most of the management
      • Very hard to keep up for one person past 1,000 members
    • “ Economies of scale” and self-policing help
  • 15. Growing your Network
    • By yourself: 5+ hours per week
    • Through your members:
      • Invitations, badges, embeddable content
    • Through network RSS feeds
      • TwitterFeed feeding Twitter, FB page
    • Through bloggers
    • Through existing offline efforts
  • 16. Popular Features in Ning
    • Blogs, Forum, Chat – build community
    • Videos, Photos – visual outreach
    • Events, Groups – offline connections
    • Go Ad Free – premium service
    • Ning Apps – more features…
  • 17. Fundraising Through Ads
  • 18. Social Giving Through a Ning App
  • 19. Impact Challenge: Another Ning App
  • 20. Other Ning Apps for Nonprofits
    • Ustream: to broadcast streaming video
    • PollDaddy: to poll your members
    • Box.net: to share files with others
    • CartFly: to sell merchandise
    • Others: for event ticket sales
  • 21. TuDiabetes: a Network on NIng
    • Launched in March 2007
    • 5-10% growth every month
    • Mid-October 2009:
      • 11,200 members
      • 100,000 monthly visits
      • 500,000 monthly pageviews
      • 5 minutes average session
  • 22. TuDiabetes Diabetes Awareness Project: Word in your Hand
  • 23. TuDiabetes Diabetes Awareness Project: Making Sense of Diabetes
  • 24. Other Social Networks on Ning
    • 200,000+ members
    • “… a community of individuals who support reducing our nation’s dependence on foreign oil through the use of domestic energy alternatives.”
    • push.pickensplan.com
  • 25. Other Social Networks on Ning
    • 2,000 members
    • “ The List Project created Netroots to help recent Iraqi arrivals with the resettlement process by connecting Americans and Iraqis across the nation.”
    • netrootsthelistproject.ning.com
  • 26. Advantages of Ning
    • Very affordable
      • Free basic service
      • Premium services
    • Solid product
    • Customizable
      • Appearance and features
    • Network and member privacy controls
  • 27. Disadvantages of Ning
    • You can’t “host” the network yourself:
      • You depend on Ning being “up”
      • You depend on Ning being “in business”
    • Network members are also members of Ning.com
  • 28. Alternatives to Ning
    • To create your own social network:
      • http://traffikd.com/resources/build-your-own-social-networking-site
    • To create your own blog:
      • http://www.socialbrite.org/2009/05/09/seven-blogging-tools-reviewed
    • To create your own web site:
      • http://sites.google.com and many more…
    • Social Networking Platforms Comparison Chart:
      • http://www.techcrunch.com/wp-content/wlsn_comparison_chart.html
  • 29. Additional Resources
    • http://help.ning.com
    • http://www.getsatisfaction.com/ning
    • http://blog.ning.com
    • http://is.gd/p7kv (Ning for Nonprofits chat)
    • http://developer.ning.com (advanced)
  • 30. Manny’s Contact Information
    • Email:
      • [email_address]
    • Book:
      • http://bit.ly/ningfd
    • Twitter:
      • @askmanny
      • @ningfordummies