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Ning For Nonprofits

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This is the Ignite presentation I did @ NTC 2009, at the end of April 2009. …

This is the Ignite presentation I did @ NTC 2009, at the end of April 2009.

For an expanded version of this presentation, check out this page: http://www.slideshare.net/askmanny/using-ning-to-connect-with-your-community

Published in: Technology, Health & Medicine

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Transcript

  • 1. For Nonprofits Manny Hernandez President, Diabetes Hands Foundation Co-Founder TuDiabetes.com, EsTuDiabetes.com Author, Ning For Dummies
  • 2. Personal Background •  Web Product Mgmt, Social Media – 10+ yrs •  Diagnosed with type 1 diabetes – Oct. 2002 •  Worked for Ning - Jan. to Apr. 2008 •  Nonprofit management - Apr. 2008 to today
  • 3. Timeline •  Mid-2006: social network for “higher purpose” •  Late 2006: look at platforms (Drupal) •  Mar. 2007: launched TuDiabetes on Ning •  Aug. 2007: launched EsTuDiabetes on Ning •  Apr. 2009: 11K total members (15% growth/mo)
  • 4. What is Ning? •  Ning provides a platform for anyone to build their own social network.
  • 5. Why a social network? “The true power of a social network lies in its ability to foster and solidify connections offline.” In the words of Tom Watson: “… after all the clicking, emailing, viewing and posting, people need to get up from their chairs and step outside.”
  • 6. Why a social network? •  A social network changes the way nonprofits engage with members. •  It helps nonprofits to fulfill their mission in new ways.
  • 7. Setting up a network on Ning •  No need to be a “geek” •  Wizard-like process •  Resources to grow it and manage it –  Up to a few 100’s members, one person can do most of the management
  • 8. Advantages of Ning •  Affordable: –  Free basic service –  Premium services •  Solid product •  Customizable: appearance and features •  Network and member privacy controls
  • 9. Disadvantages of Ning •  You can’t “host” the network yourself: –  You depend on Ning being “up” –  You depend on Ning being “in business” •  Members are also members of Ning.com
  • 10. Popular features •  Chat: synchronous communication •  Forum: discussion topics •  Groups: interest groups, regional groups •  Videos, photos: activism, campaigns
  • 11. Uses of Ning for Nonprofits •  Communication: blogs, forums, videos •  Outreach: sharing mechanisms •  Activism: events, groups •  Fundraising: through widgets •  Growing your list: export member data
  • 12. Sample networks on Ning More than 8,000 members
  • 13. Sample networks on Ning More than 21,000 members
  • 14. ASPCA network integration
  • 15. Sample networks on Ning
  • 16. Growing your social network •  Through your members: –  Invitations, badges, share, slideshows, videos •  Through network RSS feeds –  TwitterFeed to Twitter •  Through bloggers •  Through existing offline efforts
  • 17. Raise funds through the network •  Donations: from members, others •  Grants: foundations, government •  Ads: unrelated business income
  • 18. Ning Resources •  http://blog.ning.com •  http://help.ning.com •  http://networkcreators.ning.com •  http://developer.ning.com •  http://is.gd/p7kv: Ning for Nonprofits chat
  • 19. Contact Info manny AT tudiabetes DOT org @askmanny