Information Architecture - introduction
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  • A very good morning to everybody. We have gathered here this fine afternoon to learn about Information Architecture, to look back how we spent the last week having fun reading.I am sure reading and getting to know what Information Architecture is and what it deals with was very very Very confusing, almost like navigating through a jungle !So,WELCOME TO THE JUNGLE
  • These are the few words we encountered last week, some of them very similar to each other. The others so contrasting, some just didn’t make any senseSo my friend Shaoshing here came up with a very cool image to help us all.
  • This is what our job looks like. There are so many variations to what we could do, want to do and how we could do, all to arrive at one single goal, to give our users an exhilarating experience.There are many ways to do it. The one this class is about is Information Architecture. I would urge everybody to keep the position of Information Architecture here in mind, it will really help.
  • Sounds familiar, that was the first reading.
  • 1. The structural design of shared information environments.2. The combination of organization, labeling, search, and navigation systems within web sites and intranets.3. The art and science of shaping information products and experiences to support usability and findability.4. An emerging discipline and community of practice focused on bringing principles of design and architecture to the digital landscape.
  • As much whole this definition may sound which is widely accepted as the book is commonly referred to as the “bible of IA”, actually, there has been a lot of criticism and debate on it. Most of it by the respected people in this field which creates further confusion for us naïve beginners.
  • Finally the most accepted definition was incompatible with Wurman’s definition. Wurman who is considered father of IA, coined the term IA and described it back in 80s.
  • IA needs effort. Every effort is an Investment. Hence the answer must surface if we look for What is the ROI of IA ?Cost of finding information – Time spent by employees finding the informationCost of not-finding the information – Lost customer Cost of redesign – cost of working around the existing bad design and the problem with findability and scaleValue to the brand – No matter how beautiful the brand’s website is, if the customer cant find what he wants the brand loses value in the customer’s eyeCost of training – cost of training each employees how to use the system and re-train upon redesign of the site, vicious circle
  • This all important work is done by us, Information Architects. Who are we ?WE ARE UNSUNG HEROES OF THE INFORMATION WORLD The beauty of IA happens underneath the surface. Much of our work is Intangible.Users will hardly look at a website and say, “wow such a beautiful sitemap !”
  • Journalism: Journalists, like librarians, are trained at organizing information, but in a settingthat places special emphasis on timeliness. If your web site is geared towarddelivering dynamic information, such as a news service or online magazine,someone with a background in journalism might have a great sense of how thisinformation could be best organized and delivered. Because of their writingexperience, journalists are also good candidates for architecting sites that willhave high levels of edited content.Architecture: These folks tend to have a great deal of experience studying people’sneeds and seeking behaviors, and an excellent foundation in the concepts andchallenges surrounding strategy and design Technical writingProfessionals who have spent time writing technical documentation or developingonline help systems are often well-sensitized to both the needs of users andthe potential for structuring, labeling, and describing textual content.
  • IA Summit – Primary annual conference for folks in this field. This summit has been answering questions like Definition of IA to showing how IA is done in various parts of the world.This year the Theme is “Path Ahead” and its being held at San Diego, CA on 25th MarIS institute – started as Asimolar Institute of IA by self defined group of information architects. Now focuses on advancing the state of IA by research, education, advocacy and community serviceThey are on twitter @iainstituteASIS&T - The organization provides administration and communications support for its various divisions, known as special-interest groups or SIGs; provides administration for geographically defined chapters; connects job seekers with potential employers; and provides organizational support for continuing education programs for information professionalsNext conference in Scotland on 26th Septhttp://www.asis.org
  • Semantic Web is a more meaningful web. Where information presented makes much more sense with respect to the context and business of a site. The information environments or websites are much more sensitive to language, logic and the user.Information search is more simplified and intuitive. It is a move towards a more human web or at least a more human experiencing web.This is achieved by a variety of ways. The ones with which we will be dealing is taxonomy and its recent evolution to folksonomy, organizing or dealing with user provided content. GUESS WHAT ? We are already in the web3.0 era. Just look back at how we search nowadays
  • Future of IA looks great The leaders, professionals and people in this field attending the IA summit are going to talk about the “Path Ahead”.We are one of the first profession to begin acting towards semantic web equipped with professional studies like masters.Internet is booming again, users are pouring data to the web, trust on remotely housed data is high, technology is moving at a fast pace…what could be a better time ahead !
  • Lets go back and take a look at the larger picture of IA, UX, ID and HCI.
  • Lets go back and take a look at the larger picture of IA, UX, ID and HCI.
  • The definition of interaction is this:Designing interactive products to support the way people communicate and interact in their everydaylife.
  • Definition: The design, evaluation and implementation of interactive computing systems for human use and with the study of major phenomena surrounding them.
  • Wait ! What just happened ?!?Didn’t Interaction Design and HCI sound the same.Well….
  • Interaction design is the umbrella term here and HCI falls under IxD. How ? We’ll see
  • Interaction design is concerned with the theory, research and practice of designing for all kinds of productsHCI is concerned with the design, evaluation and implementation of interactive computing system for human use.
  • User experience encompasses various aspects of the end user’s interaction with the product. Those aspects include aesthetics, usability, simplicity, emotion, joy and not limited to the mentioned.Nielsen Norman group are one of the top user experience consultancy groups. A very popular other such firm is IDEO.
  • Form of the product follows its functionality.This makes sense for parts hidden under the product.But, when parts facing the user come into account, they are not dictated by functionality anymore.They are governed by the Psychology and behavior of the user.
  • A website is a self service product.No instruction manual to read beforehandNo training seminar to attend No customer service to help guide the siteThere is only UserFacing the site alone with only personal experience and wit to guide her
  • The biggest reason User Experience should matter to us is becauseit matters to our User
  • Thank you

Information Architecture - introduction Presentation Transcript

  • 1. Information Architecture & User Experience Welcome to the Jungle !
  • 2. Definition Peter Morville and Louis Rosenfeld
  • 3. Definition…according to Morville and Rosenfeld 1. The structural design of shared information environments. 2. The combination of organization, labeling, search, and navigation systems within web sites and intranets. 3. The art and science of shaping information products and experiences to support usability and findability. 4. An emerging discipline and community of practice focused on bringing principles of design and architecture to the digital landscape.
  • 4. Criticism & Debate “… its focus is on the practical rather than theoretical domain, with guidance on how to implement Web sites and intranets that support management and growth of information.” Dillon, Andrew and Turnbull, Don (2010) „Information Architecture‟, Encyclopedia of Library and Information Sciences, 3rd Edition
  • 5. Criticism & Debate Contradiction with Richard Saul Wurman‟s definition “the emerging 21st century professional . . . focused upon clarity, human understanding, and the science of the organization of information.”
  • 6. Why IA matters ? 1. Cost of finding information 2. Cost of not-finding the information 3. Cost of redesign 4. Value to the brand 5. Cost of training
  • 7. Dan Ryan, The Role and Importance of Information Architecture (http://www.verndale.com/Our-Thinking/The-Role-andImportance-of-Information-Architecture.aspx)
  • 8. Information Architect
  • 9. Where do Info Architects come from ?
  • 10. IA Involvements IA Summit IA Institute 2014, March 25: Path Ahead iainsitute.org ASIS&T Evangelizes information profession and holds conferences and publication.
  • 11. Semantic Web = Web 3.0
  • 12. Even when romancing…
  • 13. Future of IA Looks Great ! IA Summit 2014: Path Ahead “IA may be the first profession that focuses on what many call the Semantic Web of information” - Dillon,Turnbull ….. … .
  • 14. Interaction Design
  • 15. Interaction Design Definition Designing interactive products to support communicate and interact in their everyday life. the way people
  • 16. Human Computer Interaction
  • 17. Human Computer Interaction Definition The design, evaluation and implementation of interactive computing systems for human use and with the study of major phenomena surrounding them.
  • 18. Interaction Design HCI
  • 19. Interaction Design concerned with theory, research and practice of designing for all kinds of products HCI concerned with the design, evaluation and implementation of interactive computing system for human use
  • 20. UX USER EXPERIENCE
  • 21. …its not about how it looks!
  • 22. UX USER EXPERIENCE
  • 23. UX User experience encompasses various aspects of the end user’s interaction with the product. Jakob Nielsen, Definition of User Experience, Blog (Nielsen Norman Group)
  • 24. A few crucial observations User Experience
  • 25. A few crucial observations – User Experience Form governs functionality but parts facing user is governed by the Psychology and Behavior of the user. 1
  • 26. A few crucial observations – User Experience A website is a self service product. 2
  • 27. And, one last thing…
  • 28. The biggest reason User Experience should matter to us is because it matters to our User
  • 29. The biggest reason User Experience should matter to us is because it matters to our User Thank you !