Mirpur as Tourist destination<br />Geography and climate<br /><ul><li>Mirpuris bounded on the north and east by Kotli District, on the west by Pothohar, and on the south by Bhimber.
The Mirpur region is mostly mountainous with some patches of plain areas. Its hot, dry climate.
Mirpur also referred to as 'Little Britain' by the expatriate community is a city and a tehsil of Mirpur District, Azad Jammu and Kashmir, Pakistan. Mirpur is the cultural & financial heart of the Mirpur division which includes the districts of Bhimber, Mirpur & Kotli. The city is Azad Jammu and Kashmir's largest centre for business and provides the largest income to the region primarily due to expatriates.</li></li></ul><li>Mirpur<br /> HISTORY<br />The city of Mirpurwas founded in 1052 AH<br />(around 1642 AD)<br />by a Gakhar chief Miran Shah Ghazi.<br />Old MirpurCity Place - relics<br />
Mirpur<br />Industry<br /><ul><li>As Mirpur adjoins the industrial cities ofPakistanthe Government of Azad Jammu & Kashmirhas successfully to develop it as an industrial place and promote private investment for establishing
However, much of the infrastructure still needs further development in order to compete on a national level.</li></li></ul><li>Transport<br />Buses<br />Mirpur has the biggest & busiest bus network in Azad Kashmir, running from early hours of the morning to late night. <br />Auto rickshaw<br />Auto Rickshaws are very popular mode of transport for short routes within the city. Many of the new rickshaws in the city use Compressed natural gas as CNG is environmentally clean and cheaper compared petrol.<br />
Cultural events/ Tourist attractions<br />SaifUlMalookFestival<br /><ul><li>The SaifUlMalook Festival takes place annually in April, usually in the city centre.
It is an important event celebrating the anniversary of Baba Pir-e-Shah Ghazi Qalandar (DamrianWaliSarkar) who was the spiritual guide/teacher of Mian Muhammad Bakhsh,
the Legendary Sufi saint & Potwari/Hindko poet famous for his poetic master piece SaifulMalook.</li></li></ul><li>Cultural events/ Tourist attractions<br />SaifUlMalookFestival<br />
Government Development<br />In recent times Mirpur city has seen many new developments. Some of the schemes approved and under construction include:<br />
Government Development<br />Valley Home & Abbas Tower Apartments<br />Quid-e-Azam Stadium<br />
Government Development <br />Mangla Dam<br />The government of Azad Kashmir is paying special attention to tourism in AJK & Mirpur, building new Theme Parks, rest houses, hotels and renovating old forts to attract tourists to the region. Places of interest in Mirpur are:<br /><ul><li>JariKas
T<br />O<br />W<br />S<br />Analysis<br /><ul><li>Tourism has an important role to play for many countries and regions especially the developing countries like providing employment chances, to improve infrastructure. the economy and human resources, quality of life, transport, technical infrastructure etc. </li></li></ul><li>FACTS OF SWOT ANALIYSIS <br /><ul><li>Mirpurtourism industry has many strengths and potentials as mentioned in the table
above, for example, it possess nature and architect sites, amazing
culture, tasty foods, festivals throughout the seasons, Rich natural resources along with
Mirpur is quiet cheap for foreigners as they love to shop for leather items, handmade carpets,
Mirpur is the biggest factors affecting tourism in Mirpur is the current financial political instability with in Pakistan.
This has been further affected by the war against terrorism.it is for this reasion many national of Pakistan do not feel safe. So it would be logical to assume where there is political instability then tourist will not feel safe in visiting
various parts of Pakistan including Mirpur.</li></li></ul><li>SWOT ANALYSIS TOURISM INDUSTRY IN MIRPUR<br />Weaknesses<br />Lack of ;<br /><ul><li> Infrastrcuter facilities