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Custom Multi-Client Reports Within Budgetary Constraints
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Custom Multi-Client Reports Within Budgetary Constraints

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Summitry Worldwide, a global consumer research/ strategic analytics consulting company is launching a series of Custom, Multi-Client Research Reports in selected categories. Included will be: Usage ...

Summitry Worldwide, a global consumer research/ strategic analytics consulting company is launching a series of Custom, Multi-Client Research Reports in selected categories. Included will be: Usage Domains, Need States, Consumer Segmentation and Hierarchical Purchase Structures.

Based on a Summitry study of MR/ Analytic professionals, we identified the need for delivering rich and robust consumer insights that fall within budgetary constraints. High demand for data on respective brands/ category that is actionable and not diluted.

As a beta-launch, we are creating reports in 2 industries: Cold Beverages (Non-Alcoholic & Alcoholic Beverages) and Sauces/ Enhancers/ Seasonings that will be ready for purchase in Sept. 2014. Included will be full set of data tables.

Please contact us at 407.804.1322 for further information.

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    Custom Multi-Client Reports Within Budgetary Constraints Custom Multi-Client Reports Within Budgetary Constraints Presentation Transcript

    • Custom Multi-Client Studies summitryworldwide.com 0 6 / 2 2 / 2 0 1 4
    • COLD BEVERAGES Non-Alcoholic + Alcoholic
    • Scope and Deliverables Component Elements Contents Market USA N-1000 Products Included Cold Beverages including Non-Alcoholic and Alcoholic CSD, Iced Tea, Lemonade, Fruit Juice, Juice drinks, PSD, Energy Drinks, Sports Drinks, Water (x-tap water),Enhanced Water (e.g., Vitamin Water), Beer, Alcoholic drinks, Wine/ Wine Cooler. Behavioral Matrix All Categories Current Landscape of Products Usage by Demo, Geography, When, Dish Position, Where, Doing What, Shared With, Food Accompaniment - Index Tables, Charts, High-Level Insights on Brand/ Category Hierarchical Purchase Structure (proprietary models) Cold Beverages Relevant data collected; Hierarchical purchase structures developed by client demand and cost based on the scope/ breadth of categories Usage Domains/ Situational Context When (Meal Occasions) Before Breakfast, Breakfast, Between breakfast and lunch, lunch, between lunch and dinner, after dinner Dish Position Appetizer, main dish/ side dish, dessert Where At home, Other’s home, School/College, Work, Transit (public transportation), Transit (car), etc. Doing What Watching TV, Doing Homework, Playing Sports, At Movies, At Sporting Event, At Fast Food Restaurant, Casual Restaurant etc. Shared with Kids, Spouse, Friends etc. With What food No Food, Hamburger, Sandwich, Pizza, Chips, Cookies, etc. Need States/ Benefits Importance, Delivery of needs/ benefits About 25 needs and 20-25 benefits attributes Consumer Segmentation Attitudes Towards Health, Family, Food/ Beverage About 40 attributes
    • Report Costs Component Costs Products Included CSD, Iced Tea, Lemonade, Fruit Juice, Juice Drinks, PSD, Energy Drinks, Sports Drinks, Water (x-tap water),Enhanced Water (e.g., Vitamin Water), Beer, Alcoholic Drinks, Wine/ Wine Cooler Behavioral Matrix $20,000 Hierarchical Purchase Structure (proprietary models) Sports Drinks: $15,000 Fruit Juices/ drinks : $15,000 Water: $15,000 Energy Drinks: $15,000 CSD: $25,000 Beer: $15,000 Wine/ Wine coolers: $15,000 Hard Liquor: $25,000 Usage Domains/ Situational Context Non-Alcoholic Beverages: $35,000 Alcoholic Beverages: $35,000 Need States/ Benefits $35,000 Consumer Segmentation $35,000 Data Tables NO COST
    • Deliverables Defined Need States (Why)01 02 03 04 Consumer Segmentation (Who) Usage Domains (When, Where) Hierarchical Purchase Structure (What) An Innovation platform for understanding your category’s competitive “frame of reference”, where key brands source revenue/ volume and a foundation for new product simulations. Derived using highly advanced statistical mechanics concept of “Entropy” involving applications of Bose-Einstein equations. A strategic decision-making tool that examines the category/ brands and clusters products based on similarity of usages and situations when and where the products were consumed. In-depth understanding of emotional and functional needs of consumers when making purchases of products within the category. Grouping of consumers with similar attitudes towards category and brands that assists with marketing and sales targeting efforts.
    • Sauces, Enhancers, Seasoning Mixes
    • Scope and Deliverables Component Elements Contents Market USA N-1000 Products Included Sauces/ Enhancers, Seasonings mix Ketchup, Mustard, Mayonnaise, BBQ Sauce, Mexican Sauce, Pepper Sauce, Sweet ‘n Sour, Steak Sauce, Tartar Sauce. Worcester Sauce, Tomato Sauce, Pasta/ Pizza sauce, Gravy, Tabasco, Cocktail Sauce, Chili Sauce, Specialty Seasonings/ Dry Rub Behavioral Matrix All Categories Current Landscape of Products Usage by Demo, Geography, End- dish, Method of preparation, Appliances, Meal Occasion - Index Tables, Charts, High-Level Insights on Brand and Category Hierarchical Purchase Structure (proprietary models) Sauces, Enhancers, Seasoning Mix Relevant data collected; Hierarchical Purchase Structures developed by client demand and cost based on the scope/ breadth of categories Usage Domains/ Situational Context End-Dish Hamburger, Meatloaf, Beef/ Pork Roast, Steaks, Beef dishes, Beef Ribs, Hot Dogs, Chicken Pieces, Chicken Whole, Turkey, Fin Fish, Shellfish, Fish Burgers/ Patty, Sandwiches, Italian/ Pasta, Pizza, Mexican Method of Preparation Boiled, Baked, BBQ, Broil, Deep Fried, Warmed-Up Appliances Oven, Broiler, Deep Fryer, Wok, Pan, Toaster, Grill Meal Occasion Main Meals (Lunch, Dinner) Need States/ Benefits Importance, Delivery of needs/ benefits About 25 needs and 20-25 benefits attributes Consumer Segmentation Attitudes Towards Health, Family, Food/ Beverage About 40 attributes
    • Component Costs Products Included Ketchup, Mustard, Mayonnaise, BBQ Sauce, Mexican Sauce, Pepper Sauce, Sweet ‘n Sour, Steak Sauce, Tartar Sauce. Worcester Sauce, Tomato Sauce, Pasta/ Pizza sauce, Gravy, Tabasco, Cocktail Sauce, Chili sauce, Specialty Seasonings/ Dry Rub Behavioral Matrix $20,000 Hierarchical Purchase Structure (proprietary models) Ketch Up: $15,000 Mustard: $15,000 Viscous (Mayo/ Whip): $15,000 BBQ Sauce: $15,000 Pasta/ Pizza Sauce/ Tomato Sauce: $25,000 Specialty Seasonings: $15,000 Usage Domains/ Situational Context $35,000 Need States/ Benefits $35,000 Consumer Segmentation $35,000 Data Tables NO COST Project Costs
    • Deliverables Defined Need States (Why)01 02 03 04 Consumer Segmentation (Who) Usage Domains (When, Where) Hierarchical Purchase Structure (What) An Innovation platform for understanding your category’s competitive “frame of reference”, where key brands source revenue/ volume and a foundation for new product simulations. Derived using highly advanced statistical mechanics concept of “Entropy” involving applications of Bose-Einstein equations. A strategic decision-making tool that examines the category/ brands and clusters products based on similarity of usages and situations when and where the products were consumed. In-depth understanding of emotional and functional needs of consumers when making purchases of products within the category. Grouping of consumers with similar attitudes towards category and brands that assists with marketing and sales targeting efforts.
    • Some Of Our High Calibre Clients Food & Beverage Spirits Pharma/ Chemical Finance Fashion Health & Beauty Auto
    • Top Executives Endorse Summitry “Summitry has supported my executive decision-making by providing insights that have led to incremental growth strategies.” - Jim Kilts, Former CEO of Kraft Foods, Nabisco and Gillette “Your recommendations are consistent with most of the strategies we are currently executing and also gives us new directions to compete more effectively.“ - Kathy Dwyer, President of Revlon "Very much impressed by your business insights and bold strategic recommendations“ - Rick Lenny, President of Pillsbury/ Hershey Impressive presentation on our strategies.“ - Morris Perlis, Division President , American Express “Thank you for your fine presentation last week. We are hard at work, incorporating your findings into our strategic plan.– John Tait, Chairman and CEO, Penn Mutual Life Insurance “Thanks for your excellent presentation last Friday. I do believe that the structure work is going to have a major impact on how we think about the business. Keep up the good work.” - Stephen Sadove, President, Clairol "Summitry brought new tools, techniques and innovative thinking process to optimally manage our portfolio of vehicle brands”. - Art Redmond, Director - Global Consumer Insight Ford Motor Company