Your SlideShare is downloading. ×
0
Summitry Worldwide - Pathfinder Social Media Toolset
Summitry Worldwide - Pathfinder Social Media Toolset
Summitry Worldwide - Pathfinder Social Media Toolset
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Summitry Worldwide - Pathfinder Social Media Toolset

263

Published on

It is a Dynamic Navigation System for your product portfolio that allows you to measure continual shifts in consumer behaviors, attitudes and needs over time and apply proactive strategies that are …

It is a Dynamic Navigation System for your product portfolio that allows you to measure continual shifts in consumer behaviors, attitudes and needs over time and apply proactive strategies that are always aligned to the marketplace and your target audience.

Our customized dashboard that monitor consumer sentiment in real-time which can be used to detect emerging trends, need states and be a pipeline for new product ideation.

Published in: Social Media
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
263
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. PATHFINDERsm Social Media Toolset
  • 2. Key Marketing Issues Resolved: • Periodic monitoring, feedback loop, and calibrating product portfolio to insure maximum revenue/ volume potential is realized. • Identification of new emerging behaviors, attitudes and needs that serve as a platform for new product ideation. • Adjust marketing plans (critical introductory advertising, pricing, and trade/ consumer promotion) for new product based on the marketplace reality. • Proactive mechanism that enables marketer to facilitate strategic business decisions that will sustain long-term growth. • Continuous alignment to foundational work completed in HONEYCOMBsm, EUREKAsm, OASISsm and ECHOsm. PATHFINDER SM – Dynamic Navigation/ Feedback It is a Dynamic Navigation System for your product portfolio that allows you to measure continual shifts in consumer behaviors, attitudes and needs over time and apply proactive strategies that are always aligned to the marketplace and your target audience.
  • 3. Financial Institution ABC Blog Count % +ve % -ve % Neutral Products Savings 179 8% 17% 75% Checking 85 6% 21% 73% CD 66 4% 6% 90% Bill Pay 13 15% 23% 62% Mortgage 78 7% 12% 81% Lending 10 0% 0% 100% Customer Touch Points ATM 85 0% 5.5% 94.5% Branch 71 6% 6% 88% Online 57 9% 4% 87% Phone/Call/Call Center 14 7% 21% 71% PATHFINDER SM – Custom Monitor and Dashboard Track consumer sentiment by brand/ product and touch point Example: Consumer Sentiments Toward PNC Bank Your Company Blog Count % +ve % -ve % Neutral Products Savings 37 30% 5% 65% Checking 19 37% 47% 16% CD 8 25% 0% 75% Bill Pay 0 0% 0% 0% Mortgage 12 58% 17% 25% Lending 3 0% 20% 80% Company 1 Blog Count % +ve % -ve % Neutral 179 8% 17% 75% 85 6% 21% 73% 66 4% 6% 90% 13 15% 23% 62% 78 7% 12% 81% 10 0% 0% 100% Company 2 Blog Count % +ve % -ve % Neutral 470 15% 23% 62% 101 17% 28% 55% 107 9% 4% 87% 33 18% 4% 78% 182 3% 18% 79% 47 4% 15% 81% Compare consumer sentiment across competition Customized Monitoring and Dashboard Tool

×