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PATHFINDERsm
Social Media Toolset
Key Marketing Issues Resolved:
• Periodic monitoring, feedback loop, and calibrating
product portfolio to insure maximum r...
Financial Institution ABC
Blog Count % +ve % -ve % Neutral
Products
Savings 179 8% 17% 75%
Checking 85 6% 21% 73%
CD 66 4%...
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Summitry Worldwide - Pathfinder Social Media Toolset

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It is a Dynamic Navigation System for your product portfolio that allows you to measure continual shifts in consumer behaviors, attitudes and needs over time and apply proactive strategies that are always aligned to the marketplace and your target audience.

Our customized dashboard that monitor consumer sentiment in real-time which can be used to detect emerging trends, need states and be a pipeline for new product ideation.

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Transcript of "Summitry Worldwide - Pathfinder Social Media Toolset"

  1. 1. PATHFINDERsm Social Media Toolset
  2. 2. Key Marketing Issues Resolved: • Periodic monitoring, feedback loop, and calibrating product portfolio to insure maximum revenue/ volume potential is realized. • Identification of new emerging behaviors, attitudes and needs that serve as a platform for new product ideation. • Adjust marketing plans (critical introductory advertising, pricing, and trade/ consumer promotion) for new product based on the marketplace reality. • Proactive mechanism that enables marketer to facilitate strategic business decisions that will sustain long-term growth. • Continuous alignment to foundational work completed in HONEYCOMBsm, EUREKAsm, OASISsm and ECHOsm. PATHFINDER SM – Dynamic Navigation/ Feedback It is a Dynamic Navigation System for your product portfolio that allows you to measure continual shifts in consumer behaviors, attitudes and needs over time and apply proactive strategies that are always aligned to the marketplace and your target audience.
  3. 3. Financial Institution ABC Blog Count % +ve % -ve % Neutral Products Savings 179 8% 17% 75% Checking 85 6% 21% 73% CD 66 4% 6% 90% Bill Pay 13 15% 23% 62% Mortgage 78 7% 12% 81% Lending 10 0% 0% 100% Customer Touch Points ATM 85 0% 5.5% 94.5% Branch 71 6% 6% 88% Online 57 9% 4% 87% Phone/Call/Call Center 14 7% 21% 71% PATHFINDER SM – Custom Monitor and Dashboard Track consumer sentiment by brand/ product and touch point Example: Consumer Sentiments Toward PNC Bank Your Company Blog Count % +ve % -ve % Neutral Products Savings 37 30% 5% 65% Checking 19 37% 47% 16% CD 8 25% 0% 75% Bill Pay 0 0% 0% 0% Mortgage 12 58% 17% 25% Lending 3 0% 20% 80% Company 1 Blog Count % +ve % -ve % Neutral 179 8% 17% 75% 85 6% 21% 73% 66 4% 6% 90% 13 15% 23% 62% 78 7% 12% 81% 10 0% 0% 100% Company 2 Blog Count % +ve % -ve % Neutral 470 15% 23% 62% 101 17% 28% 55% 107 9% 4% 87% 33 18% 4% 78% 182 3% 18% 79% 47 4% 15% 81% Compare consumer sentiment across competition Customized Monitoring and Dashboard Tool
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