2. Typical misconceptions when talking about
leaflet marketing
Response rates
too low
It creates litter
It’s a nuisance
Too
“downmarket”
Unreliable
leaflet
distributors
Unable to
target specific
demographics
3. Yet These Are The Same People Who:
Use the money
off vouchers that
come with
leaflets.
Reach for their
leaflets when
wanting an
Indian
7. Let’s look at some of the facts
*79% of consumers
keep, pass on or
glance at promotional
material delivered
through their letterbox
*38% of promotional
material that is
delivered though
letterboxes is kept for
least a few days. 13%
is kept for a week or
more.
*48% of the
consumers, who have
received promotional
material through their
letterbox, have acted
on the information
received.
*SOURCE: DMA Guide to Door Drop Marketing
9. Leaflets are one of
the few marketing
mediums that large
multi-national
companies use which
can also be utilised
by small local
businesses due to its
cost effective nature
.
Leaflets are a direct
marketing method,
making results easy
to measure.
Leaflet marketing has
the flexibility your
campaign needs.
If your response is
lower than expected,
you will get
immediate feedback
as this could be for a
number of reasons
11. Leafet Distributors Unreliable?
Now Using Latest
Technology To
Make Sure Your
Leaflets Are
Delivered
GPS Technology Webcams
Mobile Phone
Backchecking
Companies Use Testimonials
12.
13. Leaflets delivered to
your door are difficult to
ignore.
It’s one of the most
cost effective forms of
marketing which can
get your message
across within the
readers own home.
By its very nature
leaflet distribution is
a highly intrusive
form of advertising.
14. Even in the digital
age that we live in
today, email is the
way forward to
spread information,
Despite this leaflets
are as popular as
ever.
To put it simply
the printed word
tends to have
more credibility.