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Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
Learning : Education :: Health : Healthcare
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Learning : Education :: Health : Healthcare

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Invited talk at UC Berkeley, iSchool “Thought Leaders in Data Science and Analytics”, April 11, 2012. …

Invited talk at UC Berkeley, iSchool “Thought Leaders in Data Science and Analytics”, April 11, 2012.
http://cognitivecomputing.wordpress.com/2012/04/11/health-healthcare-learning-education/

http://cognitivecomputing.wordpress.com/2012/04/11/health-healthcare-learning-education/

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  • 1. Health : Healthcare ::Learning : EducationAshwin Ram, PhD, Innovation Fellow"Software is eating the world. Over the next 10years, I expect many more industries to bedisrupted by software.Healthcare and education are next up forfundamental software-based transformation.” —Marc Andreessen, WSJ Essay PARC | Ashwin Ram | 1
  • 2. My Background! BTech EE 1982 IIT Delhi (valedictorian)! MS CS 1984 Illinois! PhD AI/CogSci 1989 Yale! Professor CS 1989 Georgia Tech! Founder AI 1999 Enkia (acquired)! Founder EDA 2000 Ardext! Professor CS/HCC 2003 Georgia Tech! Founder Edu 2007 OpenStudy! Innovation Fellow 2011 PARC Area Manager, Augmented Social Cognition Program Manager, Healthcare PARC | Ashwin Ram | 3
  • 3. Innovation Research turns money into ideas. Innovation turns ideas into money. OpenEducationResearch.org PARC | Ashwin Ram | 4
  • 4. ASC: Augmented Social Cognition Social Computing Cognitive Science PARC | Ashwin Ram | 5
  • 5. ASC: Augmented Social Cognition PARC | Ashwin Ram | 6
  • 6. Problem " Solution " Disruption Health : Healthcare :: Learning : Education PARC | 7
  • 7. Education:What’s the problem? PARC | Ashwin Ram | 8
  • 8. Education:What’s the problem? Access More than one-third of the world’s population is under 20. By 2006, 100 million qualified to enter a university will have no place to go. To meet this staggering demand, a major university needs to be created each week. — Sir John Daniel (1996) PARC | Ashwin Ram |9 9
  • 9. The Long Tail of Education Traditional PARC | Ashwin Ram | 10
  • 10. The Long Tail of Education Traditional MIT OCW: 9m users/yr iTunes U: 300m downloads Khan: 30k videos/day Open Education PARC | Ashwin Ram | 11
  • 11. Disruptive Opportunity: DIY Education PARC | Ashwin Ram | 12
  • 12. Meanwhile… in Healthcare PARC | Ashwin Ram | 13
  • 13. Healthcare:What’s the problem? Obesity Rates PARC | Ashwin Ram | 14
  • 14. Where’s the problem? PARC | Ashwin Ram | 15
  • 15. Where’s the problem? PARC | Ashwin Ram | 16
  • 16. Health vs. Healthcare Prevention Management Treatment Health Healthcare PARC | Ashwin Ram | 17
  • 17. Disruptive opportunity: Wellness $500B50% of factors related to 68% of adults are activelypersonal health are due to trying to prevent at least 1lifestyle.* major chronic illness.** Sources: *CDC **Hartman PARC | Ashwin Ram | 18
  • 18. How do people get healthcare info? PARC | Ashwin Ram | 19
  • 19. Healthcare Information Internet is the leading source of health and wellness information. PARC | Ashwin Ram | 20
  • 20. Trends “The consumer is the CEO of their own health.”PARC | Ashwin Ram | 21 PARC | Ashwin Ram | 21
  • 21. The Long Tail of Healthcare Traditional WebMD: 105M visitors/mo HealthTap: 15,000 doctors RunKeeper: 9M users Consumer PARC | Ashwin Ram | 22
  • 22. Long Tail Markets:Empowering the Consumer Institution FocusEDU EngagementGovt Education Peer to PeerCollege Healthcare Social NetworksSchool GamificationFERPA Mobile OpenHEALTH Consumer FocusGovtHospital LearningClinic HealthInsuranceHIPAA PARC | Ashwin Ram | 23
  • 23. If everyone is a “consumer”,who is the “producer”? PARC | Ashwin Ram | 24
  • 24. If everyone is a “consumer”,who is the “producer”? PARC | Ashwin Ram | 25
  • 25. BHAG – Big Hairy Audacious Goal Social Social Mobile Mobile Game Game Learning Healthy Lifestyle for 100M students for 100M consumers PARC | Ashwin Ram | 26
  • 26. Perfect Storm ofKey Technologies Social Context User Model Diet Mobile Gamification Preferences Knowledge PARC | Ashwin Ram | 27
  • 27. Key Technologies Social PARC | Ashwin Ram | 28
  • 28. The Hard Problem in Education Engagement 88% of high school dropouts have passing grades. — Gates Foundation study Silent Epidemic (2006) 47% of dropouts say classes are not interesting . 60% find video lectures boring . 60% read less when using e-textbooks. PARC | Ashwin Ram | 29
  • 29. What Engages Our Students? 95% spend 10-15 hrs/wk on Facebook 80% go to Wikipedia 55% use IM for homework PARC | Ashwin Ram |30 30
  • 30. What Engages Our Students? $11B market “Im calling for investments in educational technology that will help create ... educational software that is as compelling as the best video game.” — Barack Obama (2011) PARC | Ashwin Ram | 31
  • 31. Imagine “Open Social Learning”Imagine a Facebook wherethe point is to study together, not trade pictures and jokes. Imagine a World of Warcraft where students earn points by helping each other learn.Not educational games. Education experience itself isstructured as a “social game”. PARC | Ashwin Ram | 32
  • 32. Open Social Learning Self Learners Traditional Home Community Schoolers Colleges PARC | Ashwin Ram | 33
  • 33. OpenStudyMIT Purple Math 100,000 students Gates/HewlettYale Tutorial.Math.Lamar.edu 170 countries NSF NIHMichigan FreeMathHelp Learn CapitalSNHUFoothills College PARC | Ashwin Ram | 34
  • 34. Importance of Social Networks Fuchs, 1997 Lave & Wenger, 1991 Peer-to-Peer Communities learning, of Practice Blended Social Learning Constructivism OpenStudyDziuban et al, 2004; Means et al, 2010, Vygotsky, 1978Twigg (2003 PARC | Ashwin Ram | 35
  • 35. The Hard Problem in Healthcare Behavior Changethe largest reported a loss of3.2% of initial weight at 2 yearshigh costs, high attrition rates,high probability of regaining>50% of lost weight in 1-2 yearsthe evidence to support the useof the major commercial andself-help weight loss programsis suboptimal PARC | Ashwin Ram | 36
  • 36. Importance of Social Networks(Christakis & Fowler, 2009)! •  Entire clusters quit in concert •  25% more likely to quit if your sibling quit •  67% more likely to quit if your spouse quit •  34% more likely to quit if your co- worker quit •  36% more likely to quit if your friend quits PARC | Ashwin Ram | 37
  • 37. Health Information Internet is the leading source of health and wellness information. PARC | Ashwin Ram | 39
  • 38. Health 1.0 " Health 2.0 PARC | Ashwin Ram | 40
  • 39. Trends“Behavior is social. When someone 72% of consumers rely Consumerismloses weight, quits smoking, or on the Internet forincreases exercise, the people in health informationtheir trusted social network are 34%more likely to do so.” 100s of millions of —Dr. N. Christakis, Harvard School of Medicine consumers interact and share health social experiences online graph game 100s of hospitals use rewards social media relevant info 1000s of healthPeople require health communitiesinformation that is timely, relevant,reliable, and easy to understand. $100M investment in — Picker Institute Europe gamification of health PARC | Ashwin Ram | 41
  • 40. TrendsPARC | Ashwin Ram | 42 PARC | Ashwin Ram | 42
  • 41. Example PARC | Ashwin Ram | 43
  • 42. Example PARC | Ashwin Ram | 44
  • 43. Example PARC | Ashwin Ram | 45
  • 44. ExampleREAL Powered by Humana.Ready to take the first step on the path to a healthier you? AtREAL, you’ll find a wealth of information designed to help youfocus on the most important aspects of life—your physical andmental health, work and finances, the time you spend relaxing,and the social relationships you depend on.
  • 45. Example
  • 46. Key Technologies Social Context User Model Diet Mobile Gamification Preferences Knowledge PARC | Ashwin Ram | 48
  • 47. Key Technologies Context Mobile PARC | Ashwin Ram | 49
  • 48. Example PARC | Ashwin Ram | 50
  • 49. Example PARC | Ashwin Ram | 51
  • 50. Example PARC | Ashwin Ram | 52
  • 51. Importance of Context Ecological Momentary Intervention PARC | Ashwin Ram | 53
  • 52. Key Technologies Social Context User Model Diet Mobile Gamification Preferences Knowledge PARC | Ashwin Ram | 54
  • 53. Key Technologies Gamification PARC | Ashwin Ram | 55
  • 54. Example games PARC | Ashwin Ram | 56
  • 55. Example competitions PARC | Ashwin Ram | 57
  • 56. Example ambient awareness UbiFit PARC | Ashwin Ram | 58
  • 57. Example rewards PARC | Ashwin Ram | 59
  • 58. Example badges OpenStudy PARC | Ashwin Ram | 60
  • 59. Key Technologies Social Context User Model Diet Mobile Gamification Preferences Knowledge PARC | Ashwin Ram | 61
  • 60. Key Technologies User Model Diet Preferences Knowledge PARC | Ashwin Ram | 62
  • 61. Example PARC | Ashwin Ram | 63
  • 62. Example PARC | Ashwin Ram | 64
  • 63. How To Model Motivation? Externalenvironment Diet (s9muli,informa9on, Record rela9onships) Plans (inten9ons) Evalua9ons Ac9vity (beliefs) Record Food Resources SpecificChangeApp Internal environmentSocial (percepts,drives, Momentary Mo9vesNetwork Ac9vity Recommender emo9onalstates, (feelingsofdesire, Resources arousal, want,need) External ideas,frameofmind) Modeler Impulses/ Internal Responses Inhibiters Modeler (actorrefrain) (urgestoact orrefrain) Belief Impulse Plans Mood System Tracker PARC | Ashwin Ram | 65
  • 64. How To Model Habits?•  Location•  Time•  Mood•  Thoughts•  People around you•  Preceding action PARC | Ashwin Ram | 66
  • 65. How To Model Preferences? Intent?Current Situation ActivityPhysical Context #Intent Dining, Shopping, Movies,location, time, people … #Knowledge Work activitiesElectronic Contextcalendar, calls, email Sports, Hobbies Future LocationsInterest Model and Eventsweb, email, purchases CompanionsKnowledge Modelattention and past choices ReceptivenessBehavior Model Attention needspast actions in situations Motion (walking, standing,Social Model riding, …)social net, influencers PARC | Ashwin Ram | 67
  • 66. Social Social Mobile Mobile Game GameTackling the BHAGs Learning Healthy Lifestyle Institution Focus Education & Healthcare need policy reform Consumer Focus Learning & Health need cognitive technology PARC | Ashwin Ram | 69
  • 67. Key Technologies Social Context User Model Diet Mobile Gamification Preferences Knowledge PARC | Ashwin Ram | 70
  • 68. ASC: Augmented Social Cognition Social Computing Cognitive Science PARC | Ashwin Ram | 71
  • 69. Vision: ASC Platform Social Network Personalization Gamification Consumer Just-In-Time Behavior Engagement Information Change Modeling Platform Decision User Social Semantic Behavior Support Modeling Analysis Analysis Modeling Monitoring PlatformEthnography/Field Studies Web/Social Context/ Network Activity PARC | Ashwin Ram | 72
  • 70. Vision: Open Social Learning Self Learners Traditional Home Community Schoolers Colleges Preetha Ram @ TEDxSanJoseCA PARC | Ashwin Ram | 73
  • 71. Vision: Open Social Health Wellness Drivers Consumer •  Engagement Food / Exercise / Relevant Information Nutrition Activity •  Behavior Change Dashboard Dashboard Apps Alternative Medicine / Medicine Supplements Company Provider Portal Portal Modeling & Analytics Platform PARC Competitive Edge Ethnography Analytics/Social Media Context/Activity Tracking PARC | Ashwin Ram | 74
  • 72. Contact ashwin.ram@parc.comwww.parc.com/ashwinram @ashwinram PARC | Ashwin Ram | 75

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