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Augmented Social Cognition for Consumer Health and Wellness
Augmented Social Cognition for Consumer Health and Wellness
Augmented Social Cognition for Consumer Health and Wellness
Augmented Social Cognition for Consumer Health and Wellness
Augmented Social Cognition for Consumer Health and Wellness
Augmented Social Cognition for Consumer Health and Wellness
Augmented Social Cognition for Consumer Health and Wellness
Augmented Social Cognition for Consumer Health and Wellness
Augmented Social Cognition for Consumer Health and Wellness
Augmented Social Cognition for Consumer Health and Wellness
Augmented Social Cognition for Consumer Health and Wellness
Augmented Social Cognition for Consumer Health and Wellness
Augmented Social Cognition for Consumer Health and Wellness
Augmented Social Cognition for Consumer Health and Wellness
Augmented Social Cognition for Consumer Health and Wellness
Augmented Social Cognition for Consumer Health and Wellness
Augmented Social Cognition for Consumer Health and Wellness
Augmented Social Cognition for Consumer Health and Wellness
Augmented Social Cognition for Consumer Health and Wellness
Augmented Social Cognition for Consumer Health and Wellness
Augmented Social Cognition for Consumer Health and Wellness
Augmented Social Cognition for Consumer Health and Wellness
Augmented Social Cognition for Consumer Health and Wellness
Augmented Social Cognition for Consumer Health and Wellness
Augmented Social Cognition for Consumer Health and Wellness
Augmented Social Cognition for Consumer Health and Wellness
Augmented Social Cognition for Consumer Health and Wellness
Augmented Social Cognition for Consumer Health and Wellness
Augmented Social Cognition for Consumer Health and Wellness
Augmented Social Cognition for Consumer Health and Wellness
Augmented Social Cognition for Consumer Health and Wellness
Augmented Social Cognition for Consumer Health and Wellness
Augmented Social Cognition for Consumer Health and Wellness
Augmented Social Cognition for Consumer Health and Wellness
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Augmented Social Cognition for Consumer Health and Wellness

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Invited talk at 21st International Conference on Case-Based Reasoning (ICCBR) Industry Day 2013. …

Invited talk at 21st International Conference on Case-Based Reasoning (ICCBR) Industry Day 2013.

See: http://cognitivecomputing.wordpress.com/2013/07/08/augmented-social-cognition-for-consumer-health-and-wellness/

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  • 1. Augmented Social Cognition for Consumer Health & Wellness Ashwin Ram, PhD Chief Innovation Officer, Augmented Social Cognition @ashwinram @PARCinc PARC | Ashwin Ram | 1
  • 2. The Business of Breakthroughs® laser printing EthernetPC workstation Alto WYSIWYG, GUI corporate ethnography multi-beam laser diodes ubiquitous computing collaborative filtering AI/ model-based systems content-centric networking socio-cognitive computing cleantech printed & flexible electronics content-centric networkingincorporated 2002 founded 1970 PARC | Ashwin Ram | 2
  • 3. “What people say Margaret Mead what people do and what people say they do are entirely different things.” New models for business Human behavior and context Leading technology and know-how Breakthrough Triangle PARC | Ashwin Ram | 3
  • 4. Innovation Innovation isn’t about technology, it’s about people. PARC | Ashwin Ram | 4 New models for business Human behavior and context Leading technology and know-how
  • 5. ASC: Augmented Social Cognition Social Computing Cognitive Science PARC | Ashwin Ram | 5
  • 6. The social web is here. What’s next? PARC | Ashwin Ram | 7
  • 7. “The Intelligent Web” Information Engagement Behavior Change PARC | Ashwin Ram | 8 Push Interact Influence
  • 8. Healthcare PARC | Ashwin Ram | 9
  • 9. Healthcare Crisis Obesity Rates PARC | Ashwin Ram | 10
  • 10. Problem PARC | Ashwin Ram | 11 Healthcare ≠ Health Opportunity
  • 11. Opportunity 50% of factors related to personal health are due to lifestyle.* Sources: *CDC **Hartman PARC | Ashwin Ram | 12 68% of adults are actively trying to prevent at least 1 major chronic illness.**
  • 12. How do people get healthcare info? PARC | Ashwin Ram | 13
  • 13. Healthcare Information Internet is the leading source of health and wellness information. PARC | Ashwin Ram | 14
  • 14. 1) Portals PARC | Ashwin Ram | 15 Information Engagement Behavior Change Push Interact Influence
  • 15. 1) Portals PARC | Ashwin Ram | 16
  • 16. Health 1.0 à Health 2.0 PARC | Ashwin Ram | 17 A recent survey from health-care research firm National Research found that 96% of the nearly 23,000 consumers it surveyed use Facebook to gather information about health care, with 28% using YouTube and 22% using Twitter. Hospitals, health-care providers and private insurers also are seeing social media as a tool to engage consumers. NPR Marketplace calls it “the biggest threat to healthcare portals like WebMD”.
  • 17. 2a) Social PARC | Ashwin Ram | 18 Information Engagement Behavior Change Push Interact Influence
  • 18. 2a) Social PARC | Ashwin Ram | 19
  • 19. 2b) Mobile PARC | Ashwin Ram | 21
  • 20. PARC | Ashwin Ram | 22 “The consumer is the CEO of their own health.” PARC | Ashwin Ram | 22 Convergence
  • 21. Portals à Social à Mobile à ? PARC | Ashwin Ram | 23 Information Engagement Behavior Change Push Interact Influence
  • 22. PARC | Ashwin Ram | 25 Social Portals à Social à Mobile à Mobile Diet Preferences Knowledge User Model Models
  • 23. Sensors + Analytics + Context + Social Data aggregation = sustainable engagement & behavior change PARC | Ashwin Ram | 26 Personalized coaching Goal setting Social support
  • 24. “Lean Startup” Research Cycle PARC | 27 Science Model Architecture Design Prototype Pilot Build Measure Learn
  • 25. Science Behavioral* Science* Social* Psychology* Teams* Incentives* Flow* Theory'of' Planned' Behavior' Symbolic' Interactionism' Social' Contracts' Game' Mechanics'' Goal'Setting' Habit' Formation' Social' Exchange' Theory' Team'Bonding'' Reward' Mechanisms' Immediate' Feedback' ACTDR'Theory' of'Learning' and'Cognition' Social' Influence' Intelligent' Tutoring'' Social'Capital' Balance' Challenge'&' Skill' ' PARC | Ashwin Ram | 28 Ethnography • Laddering Interviews • Focus Groups • Surveys
  • 26. Improved Outcomes & Lifestyle Adoption Achievable Goals Fun Peer Support In The Moment Easy, Natural Proper Goal Setting Social Sciences Ethnography Models PARC | Ashwin Ram | 29 Goal Outcome-goal Behavior-goal Food-goal Activity-goal Lose 40 lbs Path-goal Duration-goal Eat breakfast Every day Exercise 5 days/ week for 5 weeks (+H <habit-name> goal: <what it achieves> cues: <location, time, people, preceding-action, thoughts/mood> knowledge: <relevant knowledge/ability> actions: <behavior-spec>) (+H-parameters <habit-name> difficulty: δ expectancy: <P> cost: <C> successes: s failures: f) log(odds(success(Habiti ,Personj ))) = match(c, j) c ∑ + θikwjk + rikwjk k ∑ + α log(t) + vf sfi f ∑ + pf sfi f ∑ k ∑ f (θi ,w j ,ρij ) = θ0ρij +θi1wi1 ++θiT wjT
  • 27. Linux (OS) nginx (webserver) nudg static files Postgres (database, possible SaaS) Virtualized Python Environment (Language Runtime Environment) Django Framework (Web framework) Django Plugins nudg server RESTful API using JSON on https gunicorn (webserver) http/s served files Static Content Stack Dynamic Content Stack } IaaS }PaaS (Amazon EC2) (Heroku){SaaS (Amazon S3) (Nebula) Celery worker process iOS (w/ Core Data) Data Manager Controllers Views iPhone 4/4S/5 http/s interactions Client: Server: Architecture PARC | Ashwin Ram | 31
  • 28. PARC | Ashwin Ram | 32 Design
  • 29. Key AI Problem: Personalized In-The-Moment Coaching User activity pyCLIPS AI engine AIML dialog engine EMA EMI User Model & Coach CBR PARC | Ashwin Ram | 33
  • 30. Fittle TM PARC | Ashwin Ram | 37 A team social network with personal coach to engage consumers and change behaviors… …to improve health outcomes and reduce healthcare costs… …at scale (millions of people). personal model mobile coach social team Patent pending fittle.org
  • 31. How It Works PARC | Ashwin Ram | 38 2. Join or Create Team 1. Download App 3. Pick Program 4. Execute Program 5. Track Progress 6. Advance Intelligent coaching agent Set goals and plan with a coach Social team support Achieve goals with friends Visualization (Gamification) Track progress and earn rewards Get nudges from system and team Report your activity Track individual and team progress Find like-minded people Set personalized goals Visualize your health journey Branded health & wellness programs Move to next level User (Patient) Customer (Provider) Easily Add Your Healthcare Programs
  • 32. Pilots PARC | 39 June 2012 October 2012 February 2013 June 2013 (coming soon!) research team friends volunteers company internal public fittle.org
  • 33. Vision Consumer •  Engagement Relevant Information •  Behavior Change DashboardDashboard Ethnography Analytics/Social Media Context/Activity Tracking Company Portal Provider Portal Modeling & Analytics Platform Food / Nutrition Alternative Medicine Medicine / Supplements Exercise / Activity Apps Wellness Drivers PARC Competitive Edge PARC | Ashwin Ram | 40 Online wellness platform that leverages proven behavioral and social science to improve health outcomes and reduce healthcare costs for millions
  • 34. Contact linkedin.com/in/ashwinramwww.parc.com/ashwinram PARC | Ashwin Ram | 41 ashwin.ram@parc.com

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