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Online social networking tools have had significant impact on our individual behaviour and even broad social character. The proliferation of information has seen inadvertent movement of private information into the public domain; in fact, the line separating the two has been blurred. While public broadcast systems have started augmenting social networking into the information aggregation and dissemination cycle, it is envisaged that a closer integration of both will determine the future scenario. The talk will provide insight into the subtle aspects of social networking and its role in public domain.