COLGATE

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COLGATE

  1. 1. BY V.UMA
  2. 2. CONTENTS HISTORY  AWARDS AND ACHIVEMENTS  PRODUCTS  TARGET MARKETING  ADVERTISEMENT  CONCLUSION 
  3. 3. HISTORY In 1806, William Colgate introduced starch, soap and candle factory on Dutch Street in New York City under the name of "William Colgate & Company". In 1857, William Colgate died and the company was reorganized as "Colgate & Company" under the management of Samuel Colgate, his son.  In 1873, the firm introduced its first toothpaste, an aromatic toothpaste sold in jars.
  4. 4.  His company sold the first toothpaste in a tube, Colgate Ribbon Dental Cream, in 1896.  In 1928, Palmolive-Peet bought the Colgate Company to create the Colgate-Palmolive-Peet Company.  In 1953 "Peet" was dropped from the title, leaving only "Colgate-Palmolive Company", the current name.  Today Colgate has numerous subsidiary organizations spanning 200 countries, but it is publicly listed in only two, the United States and India.
  5. 5. AWARDS & ACHIEVEMENTS Colgate has been ranked as India’s #1 Most Trusted Brand across all categories for four consecutive years from 2003 to 2007 51% market share in the toothpaste segment. 48% market share in the toothpowder market. 30% share in the toothbrush market. On 4Sept.2009,Colgate-Palmolive signed SRK as its Brand ambassador. 
  6. 6. WILLIAM COLGATE 1783-1857
  7. 7. PRODUCTS COLGATE ORAL CARE PROFESSIONAL ORALCARE HOME CARE
  8. 8. PRODUCT LINE Oral Care Personal Care Fabric Care Surface Care Max Bar Azadi Dish Bar Max Scourers Max Liquid Max Antibacterial Beauty Soap ~ Palmolive Naturals Carbolic Soap~ Azadi Skin Germ Protection Soap ~ Protex Sparkle Toothpaste Colgate Colgate Colgate Colgate Colgate Colgate Maximum Cavity Protection Total Fresh Stripe Herbal Herbal White Whitening Fresh Energy Gel Colgate Colgate Colgate Colgate Colgate Brite Maximum Power Express Power Bonus Softlan Navigator Plus Plus Premier Extra Clean Super Flexible
  9. 9. STRATEGY They try to position some innovative toothpaste with a brand name other than Colgate but under the umbrella of Colgate Palmolive.  Focusing toward rural rich and consuming class by endorsing the development of ‘Colgate Ayurvedic Toothpowder‘.  They would come up sachets of these tooth powder and position toward rural population who buy in smaller lots. 
  10. 10. TOOTHPASTE Colgate total  Colgate total advanced  Colgate optic white  Colgate sensitive pro relief  Colgate max fresh  Colgate cavity protection  Colgate sensitive  Colgate sparkling white  Colgate triple action 
  11. 11. BRUSHES 1.They launch different toothbrushes for different age groups. 2.They launch a special toothpaste and toothbrush for kids in the age group from 4-10 years
  12. 12. TARGET MARKET: Colgate is targeted at middle income and upper income families.  Colgate has had a consistent target market.  Colgate has never altered its target market segment.  Colgate was introduced in the semi urban and rural areas. 
  13. 13. STRENGTHS  Strong financial performance  Focus on innovation and new product launches  Colgate business planning initiative
  14. 14. ADVERTISEMENT In 1940,the Colgate Company used Slogan was "It cleans your breath while it cleans your teeth " .  The 1960s onwards, the slogan was "The Colgate ring of confidence" .  In the late 1950's and early 1960's, Colgate stressed the fact their "Dental Cream" contained Gardol, a formula that helped protect teeth from cavities and tooth decay . 
  15. 15. PROMOTIONAL TOOLS Increasing circumference of toothpaste tube.  Free Dental Check-up in mobile vans 
  16. 16. Free Dental Check-up by sending a SMS  Scholarship offers like Learn & earn offer 
  17. 17. CONCLUSION  Our company: Colgate people are all part of a team, committed to working together throughout the world to achieve success.
  18. 18. THANK YOU

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