AWARDS AND ACHIVEMENTS
1806, William Colgate introduced starch, soap
and candle factory on Dutch Street in New York
City under the name of "William Colgate &
In 1857, William Colgate died and the company
was reorganized as "Colgate & Company" under the
management of Samuel Colgate, his son.
1873, the firm introduced its first toothpaste, an
aromatic toothpaste sold in jars.
company sold the first toothpaste in a tube, Colgate
Ribbon Dental Cream, in 1896.
1928, Palmolive-Peet bought the Colgate Company to
create the Colgate-Palmolive-Peet Company.
In 1953 "Peet" was dropped from the title, leaving only
"Colgate-Palmolive Company", the current name.
Colgate has numerous subsidiary organizations
spanning 200 countries, but it is publicly listed in only
two, the United States and India.
AWARDS & ACHIEVEMENTS
Colgate has been ranked as India’s #1 Most
Trusted Brand across all categories for four
consecutive years from 2003 to 2007
51% market share in the toothpaste segment.
48% market share in the toothpowder
30% share in the toothbrush market.
On 4Sept.2009,Colgate-Palmolive signed
SRK as its Brand ambassador.
Azadi Dish Bar
Beauty Soap ~ Palmolive Naturals
Carbolic Soap~ Azadi
Skin Germ Protection Soap ~ Protex
Sparkle Toothpaste Colgate
Maximum Cavity Protection
Total Fresh Stripe
Fresh Energy Gel
They try to position some innovative toothpaste with a
brand name other than Colgate but under the umbrella of
Focusing toward rural rich and consuming class by
endorsing the development of ‘Colgate Ayurvedic
They would come up sachets of these tooth powder and
position toward rural population who buy in smaller lots.
Colgate total advanced
Colgate optic white
Colgate sensitive pro relief
Colgate max fresh
Colgate cavity protection
Colgate sparkling white
Colgate triple action
1.They launch different toothbrushes for different age groups.
2.They launch a special toothpaste and toothbrush for kids in the
age group from 4-10 years
Colgate is targeted at middle income and upper
Colgate has had a consistent target market.
Colgate has never altered its target market
Colgate was introduced in the semi urban and rural
Strong financial performance
Focus on innovation and new
Colgate business planning
In 1940,the Colgate Company used
Slogan was "It cleans your breath
while it cleans your teeth " .
The 1960s onwards, the slogan was
"The Colgate ring of confidence" .
the late 1950's and early
1960's, Colgate stressed the fact
contained Gardol, a formula that
helped protect teeth from cavities
and tooth decay .
Increasing circumference of toothpaste tube.
Free Dental Check-up in mobile vans
Free Dental Check-up by sending a SMS
Scholarship offers like Learn & earn offer
Our company: Colgate people are all part of a
team, committed to working together throughout the
world to achieve success.