Your website failed? - Does it really draw and retain customers?

Your website sucks? Why does your website fail to draw and retain customers? A short presentation on the reasons why your website is not working to its full potential, and why you need to embrace Web 2.0 for your business. Diviaraj Ujhoodha Emarketing - Web 2.0 Assignment MBA Year 2, University of Mauritius

Contents
It's all about the experience now
Does your website have 7C's?
If spam does not work, what does?
SEM not just SEO
You can't ignore Facebook, Twitter...
Want to get your emarketing right?

It's all about the experience now
Collaborative marketing:
Key aspects:
Adaptive, not static
Collaboration, not transactions
Ecosystem, not the firm
All stakeholders, not just customers
Deliver an online experience ,
Not just the web pages
Not just the service behind the website
Focus on the customer, not your product

Does your website have 7C's?
Context: design
Content: text, photos, animated...
Community: User reviews, forums, share to social network and blogs
Customization Remember user choices
Communication FAQ
Connection Link manufacturers website, social networks, blogs where relevant
Commerce

If spam does not work, what does?
What works best are:
Search engine marketing (SEM)
Pay per click advertising (PPC)
Search Engine Optimisation (SEO)
Emails to people who have subscribed to your site
Use heat mapping findings to position elements
What we thought work, but doesn't really...
Mass email from paid lists
Banner advertising

SEM not just SEO
Pay Per Click
What you see as sponsored results on search engine, and other websites
Quick results but lots of competition
Search Engine Optimisation
Involves making your website as friendly as possible to search engines to achieve highest rank in the results.
Works best long term

You can't ignore Facebook, Twitter...
Customers want to
Share
Publish
Communicate
Old concept:
Create content, links, etc
Wait for someone to see your website
Current concept:
Still create content, links, etc
Push to social networks, blogs, etc

Want to get your emarketing right?
We can help: contact us now on: [email_address]
Acknowledgements
Dr S. Victor Anandkumar, Pondicherry University
University of Mauritius

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Your website failed? - Does it really draw and retain customers?

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Your website failed? - Does it really draw and retain customers? Presentation Transcript