Marketing essentials in 15 minutes
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Marketing essentials in 15 minutes

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The basics in jargon-free language that most people can understand. ...

The basics in jargon-free language that most people can understand.
Where do you want to go?
Create Needs
Choose Your Market
When to Market?
Take the Competitive Edge
Promote It
ashvin@ecreations.mu

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  • 1. Marketing Essentialsin 15-Minutes
    Ashvin Ujhoodha
    ceo, ecreations age
    Director Vocational Committee
    Rotaract Club of Flacq
  • 2. The Basics
    Where do you want to go?
    Create Needs
    Choose Your Market
    When to Market?
    Take the Competitive Edge
    Promote It
    “... satisfying needs and wants through an exchange process...” – Philip Kotler
  • 3. Where do you want to go?
    The Future
    Vision-Mission-Social
    What do you have?
    Strength-Weaknesses
    Core Competencies
    Your Environment
    Opportunities-Threats
  • 4. Example: ABC Motors
    Nissan Sunny Ad
    Fiat 500 Ad
  • 5. Create Needs
    Types of needs
    Functionale.g. cheap shoes
    Psychological e.g. Adidas, BMW
    Emotional
    Elastic vs. Inelastic
    Bread vs LCD TV
  • 6. Choose your market
    Market Research
    Segment by
    Demographics age, gender
    Geography location of Winners supermarkets
    Income Group location of Caudan, Mall of Mauritius
    Behaviour
    Market Growth
    High growth-Low Profit
    High growth-High Profit
    What else?
    e.g.
    Dhallpuri
    Vs Kebab
    Vs. KFC
  • 7. When to Market?
    Video Cassette
    Video CD
    DVD Video
    Bluray Disc
  • 8. Take the Competitive Edge
    Basic Types (Porter)
    Cost Advantage
    Differentiation Advantage
    Focus
    Characteristics to sustain
    Valuable
    Rare
    Inimitable (difficult to copy)
    No substitute
    e.g. rice,
    Clinic vs hospitals
    e.g.
    Marchanddhallpuri?
    Chez Manuel?
  • 9. Promote It
    Price-Place-Promotion-Product
    Formulate your marketing objectives
    Promotional Plan
    Identify target audience
    Determine promotional objectives
    Design the message
    Promotional Budget
    Promotional Mix
    Assess Results
  • 10. Corporate Web Design
    Web Applications
    ecreations.mu
    team@ecreations.mu