Marketing Essentialsin 15-Minutes<br />Ashvin Ujhoodha<br />ceo, ecreations age<br />Director Vocational Committee<br />Ro...
The Basics<br />Where do you want to go?<br />Create Needs<br />Choose Your Market<br />When to Market?<br />Take the Comp...
Where do you want to go?<br />The Future<br />Vision-Mission-Social<br />What do you have?<br />Strength-Weaknesses<br />C...
Example: ABC Motors<br />Nissan Sunny Ad<br />Fiat 500 Ad<br />
Create Needs<br />Types of needs<br />Functionale.g. cheap shoes<br />Psychological e.g. Adidas, BMW<br />Emotional<br />E...
Choose your market<br />Market Research<br />Segment by<br />Demographics age, gender<br />Geography location of Winners s...
When to Market?<br />Video Cassette<br />Video CD<br />DVD Video<br />Bluray Disc<br />
Take the Competitive Edge<br />Basic Types (Porter)<br />Cost Advantage<br />Differentiation Advantage<br />Focus<br />Cha...
Promote It<br />Price-Place-Promotion-Product<br />Formulate your marketing objectives<br />Promotional Plan<br />Identify...
Corporate Web Design<br />Web Applications<br />ecreations.mu<br />team@ecreations.mu<br />
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Marketing essentials in 15 minutes

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The basics in jargon-free language that most people can understand.
Where do you want to go?
Create Needs
Choose Your Market
When to Market?
Take the Competitive Edge
Promote It
ashvin@ecreations.mu

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Marketing essentials in 15 minutes

  1. 1. Marketing Essentialsin 15-Minutes<br />Ashvin Ujhoodha<br />ceo, ecreations age<br />Director Vocational Committee<br />Rotaract Club of Flacq<br />
  2. 2. The Basics<br />Where do you want to go?<br />Create Needs<br />Choose Your Market<br />When to Market?<br />Take the Competitive Edge<br />Promote It<br />“... satisfying needs and wants through an exchange process...” – Philip Kotler<br />
  3. 3. Where do you want to go?<br />The Future<br />Vision-Mission-Social<br />What do you have?<br />Strength-Weaknesses<br />Core Competencies<br />Your Environment<br />Opportunities-Threats<br />
  4. 4. Example: ABC Motors<br />Nissan Sunny Ad<br />Fiat 500 Ad<br />
  5. 5. Create Needs<br />Types of needs<br />Functionale.g. cheap shoes<br />Psychological e.g. Adidas, BMW<br />Emotional<br />Elastic vs. Inelastic<br />Bread vs LCD TV<br />
  6. 6. Choose your market<br />Market Research<br />Segment by<br />Demographics age, gender<br />Geography location of Winners supermarkets<br />Income Group location of Caudan, Mall of Mauritius<br />Behaviour<br />Market Growth<br />High growth-Low Profit<br />High growth-High Profit<br />What else?<br />e.g. <br />Dhallpuri<br />Vs Kebab<br />Vs. KFC<br />
  7. 7. When to Market?<br />Video Cassette<br />Video CD<br />DVD Video<br />Bluray Disc<br />
  8. 8. Take the Competitive Edge<br />Basic Types (Porter)<br />Cost Advantage<br />Differentiation Advantage<br />Focus<br />Characteristics to sustain<br />Valuable<br />Rare<br />Inimitable (difficult to copy)<br />No substitute<br />e.g. rice,<br />Clinic vs hospitals<br />e.g. <br />Marchanddhallpuri?<br />Chez Manuel?<br />
  9. 9. Promote It<br />Price-Place-Promotion-Product<br />Formulate your marketing objectives<br />Promotional Plan<br />Identify target audience<br />Determine promotional objectives<br />Design the message<br />Promotional Budget<br />Promotional Mix<br />Assess Results<br />
  10. 10. Corporate Web Design<br />Web Applications<br />ecreations.mu<br />team@ecreations.mu<br />

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