Forums are an online discussion site and is a
form of Social Media Marketing. Most of the
time when you hear about this form of
marketing, sites such as Facebook or Digg
come to mind. However, forums are another
powerful tool for business owners.
Forums are also good for exposing your
business to the community and you can
pick business up on the back of it. If you
are an active poster and can build up a good
reputation within your industry as an expert
then this can also help you receive business.
When you are just starting out with your
Internet business, you want to keep expenses
down to a minimum. Yet, you must still
attract people to visit your website. Without
traffic, you have no business. Fortunately,
there are many free or low cost ways to
attract visitors to your website. One of the
best free and easy techniques to make
money, build traffic, and increase sales is
through the use of online Internet forums.
Internet forums are websites that focus on
the exchange of information. Some people
are asking questions and others provide
answers. And others just want to vent or
discuss topics that are related to their niche.
Most forums are targeted to one particular
area. An advantage of using forums is the
fact that almost all of the people on the site
are interested in the same topic.
Almost all forums allow you to participate
for free, but in most cases, you must first
register in order to participate. You can find
forums related to your website by going to
Google. Once there, go to Groups and enter
your keyword information.
An important matter related to forums is the
fact that you must take the time to read their
terms of service. Those who repeatedly
violate the rules will quickly be banned and
prohibited from using that forum in the
Using Forums to
Build Your Network
Forum marketing has been one of those
evolving entities that has changed with the
times, but has at no time become unpopular
or ineffective. It is still one of the most
effective forms of free advertising available
on the net today. If we can write, have an
interest in a certain product or service, own
a website we'd like to promote. Adding
posting to forums to your daily routine will
go a long way in making your website hum
with new, targeted visitors.
An effective marketer let’’s the knowledge
he/she possesses build credibility for any
products that might be attached. What do I
mean by attached? The signature or
addendum is one of the most important parts
of forum marketing. It’’s also quite easy to
use. After joining, find the signature portion
in your profile.
Add a couple lines in the signature with a
URL to your website, product or service.
It’’s that simple.
Most forums allow you to add a signature
(sig) file to each posting that you make.
Develop a signature file that promotes the
website or product that you are promoting.
Your sig file should read like a small two or
three line classified ad. When you set up
your account, check the box to indicate that
your sig file should appear with each posting
that you enter.
Here is a sample of an effective signature line:
“Who Else Wants Original Content Without Writing
a Single Word. Discover the secret. Click here today:
That’s a signature. It goes on the bottom of every
forum post and if you”re smart, you”ll attach it to
your email as well.
While the post and subject matter is
important, the signature is a must, and it
should be crafted to garner curiosity without
being obnoxious. In other words, you don”t
want to post a six word post and have a 50
word signature. With that warning, you can
go about the business of posting informative
comments and ask questions in the forum.
Your signature will be automatically added
to the end of every post, and you are now
marketing. It’’s that easy.
Posting in forums can be some of the best
things you can do if you know the basics of
navigation and etiquette. Etiquette means
that you have to approach a forum as if it’’s
your community. You wouldn't spam your
community or aggravate your neighbors. The
same holds true in a forum. Here are five
ways to effectively gain credibility and
acceptance in any forum you join.
First, introduce yourself. Say hello, talk a
little about yourself and start reading other
people’’s posts. Avoid writing a sales
advertisement . You will just aggravate the
masses. When reading others posts, if you
read something interesting, comment on it
and quote the part you are commenting on.
There is nothing worst than 20 posts later,
you throw up, “Wow, I really agree with
that,” without a snippet of what you are
Answer questions: If you are an expert on a
particular topic, feel free to jump in and
answer the question. Forums are designed to
relay information in a community
Ask questions: People are really nice in
forums and if you don”t obviously look like
you are “Internet Marketing” they will
answer any and all of your questions.
Read and post in popular threads. Just because
you are trying to find leads to build your network
marketing business, doesn't mean that you have to
post in the least trafficked subject on the forum.
Many forums give you the count of how many
views and/or posts a given thread has. Since it’s
human nature to be more interested in posts that
have a lot of action, that’s where you want to be.
Don't pick out the post that has been up since last
November and has had 3 views. Tumbleweeds are
rolling through that topic. Move on before it kills
your marketing efforts.
Avoid trying to “game” the system. What
does this mean? Some “savvy” network
marketers will sign up on a forum with 10
different screen names all coming from the
same IP address. When the forum moderator
gets around to reading the logs, you will
stand out like a sore thumb as posting from a
number of different names.
Make many posts in the forums that interest
you. If you are into online advertising, don”t
spend time trying to post in the organic
fertilizer forum. You will not only be a
fraud, but you won”t be able to stay
interested long enough to be effective. You
are looking for forums that interest you so
that you stay there for a long time. Post
often, read as much as you can. There is a
fine line between marketing and wasting
valuable time. Know the difference and you
will be just fine.
Since word of mouth advertising is an
extremely good way to build up your
business, do not be afraid to ask your friends
on the forums to refer you to others. Doing
so will make your business internationally
known. Contacting other Internet Marketers
on forums can also help you, as you may be
able to get involved in some joint ventures.
Using forums to make new friendships,
make others see you as an expert, and link
readers back to your website will all help
you increase the traffic to your site.
The goal is to increase browsers to your site
so you want to include links to newsletters
and articles on your site. As people visit the
site for additional information you expand
your mailing list and give yourself more
If you have any specials or discounts, if you
have written a special article on your website
or posted specific and new information, or if
you are offering an online training session,
advertise it by posting a link on the forum.
Others will be interested in taking a look at
what you have to offer.
Here are some key points to consider in
forum postings. Remember that your main
goal is to promote your website--->
1. Look for message boards that generate
a lot of traffic. The more traffic on the
board the better your chances of getting
more traffic to your site and making good
connections with others. Avoid forums
that contain spam.
2. Use your real name and if possible post a
picture of your self. If you have a logo of
your site, better post it also. It is one way o
letting people know you and the website that
you are promoting.
3. Success in getting your post read is your
main concern. You won’t waste time for
your forum postings just to be ignored by the
readers. Make sure your subject is catchy
and you are at the right topic.
4. Proper choice of keywords is also
important. So make sure you use good
keywords in your message boards.
5. Signature files that links to your site are
also vital. Use them every time you post. The
signature must explain briefly your products.
This will also count as sites that link to your
website and thereby increase you popularity
and rankings. So make them unique and
6. Make sure you are contributing something
worthy when you participate in these
message boards. Once you start to become a
valuable contributor others build a trust in
you and will feel safe making purchases
from your site.
7. Forum etiquette. Make sure you observe
proper rules in forum postings. Avoid violent
reactions, and comments. That won’t help
you. Attacking others or attacking in defense
will drive business away from your site
faster than you can blink an eye. Always
READ your posts before hitting the submit
8. Lastly, always, always ALWAYS obey
the guidelines if they exist, and use common
sense if they don’t. Respectful use of other
people’s forums to draw traffic is often
welcomed as long as you are a useful,
positive contributor to the community.
Make sure you look into posting of forums
to get a boost in visitors to your site. This is
a very easy way to get free traffic on your