1. Agri Tourism : Emerging trend in rural business Agri Tourism : Emerging trend in rural business AshutoshModi | Vaibhav Shah October 1, 2010
2. 2 (C) countryside Holidays (P) Ltd. www.rusticville.com Rural Resource Utilization 110 million farmers are dwelling in 6.25 lakh villages producing more than 200 MT of food grains feeding the country. 1 During 1999-2000, 15.5 millions direct employment was created by tourism. 1 India’s share in world tour market is just 0.38 %. 1 foreign exchange earned is Rs.14,475 crores. 1 Indian tourism industry is growing @10.1%. 1 India has entered amongst the top 10 tourist destinations list 2 85 % of populationdirectly or indirectly dependent on Agriculture 1 26 % of GDP comes from Agriculture. 1 Huge gap in return on resources 1- Agri Tourism Development Corporation
3. 3 (C) countryside Holidays (P) Ltd. www.rusticville.com The Market Cycle Banking Telecom FMCG Healthcare IT Media Food Cattle & Dairy Poultry Energy Art & Craft Labour
4. 4 (C) countryside Holidays (P) Ltd. www.rusticville.com The Urban Rural Divide Huge gap in Market Offering
6. 6 (C) countryside Holidays (P) Ltd. www.rusticville.com Rationale behind Rural (Agri) Tourism Health consciousness of urban population and finding solace with nature friendly means Curiosity about the farming industry and life style Desire for peace and tranquility An inexpensive gateway Disillusionment with over crowded resorts and cities Rural recreation Educational value of Agri-Tourism Nostalgia for their roots on the farm Strong demand for wholesome family oriented recreational activities
7. 7 (C) countryside Holidays (P) Ltd. www.rusticville.com Rusticville : What is it? Rural tourism destination 35 KMs from Pune and 20 KMs from Lonavala Our Offering Farm Camping Rural recreation – games, activities & treks Authentic maharashtrian food Farming, food grain processing Rural routine – milking a cow, butter churning, hand grinder, cooking on a chulha etc Nature trails – fruit plucking, vegetable picking Farm equipment – plough, tiller, harvester Bullock cart ride, tractor ride, riding a buffalo Stakeholders Countryside Holidays (P) Ltd. TikonaPethPanchayat Villagers Visitors MTDC
8. 8 (C) countryside Holidays (P) Ltd. www.rusticville.com Rusticville : Strategic Advantage ! Located right in the middle of paddy farms on the sahayadri hills ! Breathtaking views of pavana valley and tikona fort ! Historical importance of Tikona & Mavallegecy as ChatrapatiShivaji’sfirst soldiers ! Vicinity to lonavalaand pune ! Brilliant weather throughout the year ! Availability of local labour due to possibility of farming only once a year ! Full network coverage of all leading telecom service providers ! Easy access from Mumbai Pune Expressway ! Abundance of natural flora and fauna ! Neighborhood of Pavana lake
9. 9 (C) countryside Holidays (P) Ltd. www.rusticville.com Future Growth Plans Rusticville : TikonaPeth as our pilot project Replication of Rusticville with localisation near all tier 1 and tier 2 cities in india Diversification into tourism sector through backward integration Theme resorts near – Beach, desert, rocky mountains, forests Entering into Energy sector – wind and solar farms Corporate Social Responsibility Tree Plantation Rural welfare and hygiene Access to agriculture information through tie-ups Community work
