Clove network adv 2


Published on

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Or silhouettes of monuments
  • Or silhouettes of monumentsDiscussion with Devesh and Mamta pending.
  • Newspapers Vertical
  • Clove network adv 2

    1. 1. Clove Network – An Overview<br />February 2010<br />
    2. 2. Clove Network – An Overview<br />Version 1.1<br />WHO WE ARE<br />WHAT WE DO<br />Clove Network is an online advertising network that targets your ads to quality inventory using intelligent optimization techniques. <br />Clove Network brings in over two decades of online advertising experience and the advantage of a dedicated account management team. <br />Clove Network gives your ad campaigns the extended reach of our publisher base of more than 2,500 content based sites worldwide. <br />At Clove Network, we endeavor to give you more than just clicks. We try to get you more face-time with the right users. Our goal is to help you make meaningful connections and build excellent brand recall. <br />
    3. 3. Clove Network – An Overview<br />Version 1.1<br />200+<br />Number Of Premium Websites In Our Network<br />10+<br />Number Of Content Interest Channels<br />600 million+<br />Total Number Of Unique Visitors Monthly<br />2.1 billion+<br />Total Number Of Ad Impressions Monthly<br />
    4. 4. Clove Network – An Overview<br />Version 1.1<br />Our Publishers<br />
    5. 5. Clove Network – An Overview<br />Version 1.1<br />Ad Formats<br />Static & Flash Banners<br />This is the most widely used ad format and can include static images and interactive flash banners.<br />Rich Media Banners<br />These are full page rich media ads displayed before the content. The ad formats include Shoshkele, Expandable Banners, Interstitials, & Page Tears.<br />Video Banners<br />Video Banners incorporate video in the banner and play from within the banner.<br />We also establish Customized Integration with desired publishers. The integrations include co-branded content, skinning, advertorials and more.<br />
    6. 6. Clove Network – An Overview<br />Version 1.1<br />Ad Format Specifications<br /> CPM (Cost per Million Impressions) and CPC (Cost per Click)<br /><ul><li>Type of Images accepted: .jpg, .gif, .png, .html, .js or Flash.
    7. 7. Sizes Accepted : All IAB Standard Sizes.
    8. 8. Banner Size : Not more than 40 KB.
    9. 9. Tracking : Tracking will be done by Clove Network.
    10. 10. Click thru URL need to be provided by the Advertiser.
    11. 11. Third Party ad tags are accepted for CPM. For CPC, Third Party ad tags are accepted on a case by case basis.For example, Third party ad tags with “HREF” can accepted for click tracking.</li></ul>Please note that Third Party ad tags in flash or JS cannot be accepted for click tracking.<br />
    12. 12. Clove Network – An Overview<br />Version 1.1<br />Innovation - Footers<br />Why Footer Innovations Can Take Your Ads Places<br /><ul><li>Always above the fold.
    13. 13. CTRs Up 10X.
    14. 14. Multiple Ad Formats.
    15. 15. Easy Integration.
    16. 16. Tier 1 Feeds only.
    17. 17. Growing network of premium content websites.
    18. 18. Industry CTR and 60% increase in conversion provides for better ROI.
    19. 19. 90% Engagement.</li></ul>Footar with Y! Search, Videos, and Search Links<br />Footar with a Yahoo search box, search link and 9 related search links<br />Private Label Capable<br />Footar with a Video Launched.<br />
    20. 20. Clove Network – An Overview<br />Version 1.1<br />Audience Segments<br />Make the most of your marketing dollars by targeting past visitors. Our Retargeting will get your visitors to come back and complete the sale. <br />
    21. 21. Clove Network – An Overview<br />Version 1.1<br />Targeting By Geographics<br />Million Monthly<br />
    22. 22. Clove Network – An Overview<br />Version 1.1<br />Targeting By Verticals<br />Health & Wellness<br />Education<br />Entertainment<br />News & Finance<br />Travel<br />Technology<br />
    23. 23. Clove Network – An Overview<br />Version 1.1<br />Sub -Verticalization<br />Clove Network gives you the advantage of targeting niche audiences using our Sub-Verticalization model. Our Publisher relations experts have spent hours classifying our publishers by their niche vertical. <br />For Example,<br />News Industry<br />Sports News Sites<br />Magazines Sites<br />News Dailies Sites<br />Business & Economy News<br />Vernacular News Sites<br />Local News Sites<br />
    24. 24. Clove Network – An Overview<br />Version 1.1<br />Brand Protection<br />Clove Network takes the safety of your brand very seriously. We take great measures to ensure that your ads show at the appropriate sites.<br />BEST AD PLACEMENT<br />Clove Network ensures that your brand appears only on the appropriate sites in compliance with legal and brand requirements. Your ads are safe with us.<br />COMPETING ADS<br />Clove Network assures you that ads from competing advertisers will never appear together on a single webpage. <br />
    25. 25. Our - Approach<br />Define Consumer Action<br />Audience Targeting<br />Ad Format Selection<br />Channel Targeting<br />Measure, Data Warehouse, <br />Optimize<br />Campaign Goes Live<br />Campaign Success<br />
    26. 26. Clove Network – An Overview<br />Version 1.1<br />Advertisers Who Banked On Us<br />
    27. 27. Clove Network – An Overview<br />Version 1.1<br />Contact Information<br />Ashutosh Joshi<br />Senior Manager, Ad Sales<br />416-840-3903<br /><br />Follow Us On:<br />Our Twitter Page<br />Our Facebook Page<br />