itc candyman

4,751 views

Published on

Published in: Business, Technology
2 Comments
6 Likes
Statistics
Notes
  • I am surprise that you have not added the presnce of Candyman Lacto in your category
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • hello ashu
    this ppt is really good it will work in my project which is base on itc food nad personal care products can u please send it to me . my email id is chetpnene@gmail.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
4,751
On SlideShare
0
From Embeds
0
Number of Embeds
21
Actions
Shares
0
Downloads
0
Comments
2
Likes
6
Embeds 0
No embeds

No notes for slide

itc candyman

  1. 1. PROJECT REPORT ON “ STUDY OF RETAILERS PREFERENCE TOWARDS ITC CANDYMAN AND CANDICO CANDIES”
  2. 2. ITC One of India’s Most Valuable Corporations <ul><li>One of India’s premier private limited groups with over 97 years of experience </li></ul><ul><li>Large and established Distribution Network </li></ul><ul><li>Having market capitalization of US $ 15 billion </li></ul><ul><li>Annually turnover of the company is US $ 4.75 billion </li></ul><ul><li>It is one of the 8 Indian Companies to feature in ‘Forbes A-list’ for 2004 </li></ul><ul><li>It has more then 21,000 employees at more then 60 location across India with 4,86,000 share holders. </li></ul><ul><li>Rated as: </li></ul><ul><ul><ul><ul><li>The Forbes Global 2000 rankings for 2006 at position 1171. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Third in pre-tax profit among India's private sector corporations. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>No. 1 in FMCG Sector by IMRB-Business world Survey 2006 . </li></ul></ul></ul></ul>
  3. 3. <ul><li>Diversified presence in </li></ul><ul><li>Cigarettes, </li></ul><ul><li>Hotels, </li></ul><ul><li>Paperboards & Specialty Papers, </li></ul><ul><li>Packaging, </li></ul><ul><li>Agri-Business, </li></ul><ul><li>Packaged Foods & Confectionery, </li></ul><ul><li>Information Technology, </li></ul><ul><li>Branded Apparel, </li></ul><ul><li>Personal Care, Greeting Cards, Safety Matches and other FMCG products </li></ul>About ITC
  4. 4. ITC’s FMCG Business <ul><li>FOODS : </li></ul><ul><li>ITC made its entry into the branded & packaged Foods business in August 2001 </li></ul><ul><li>Famous brands in this section are: </li></ul><ul><li>Kitchens of India </li></ul><ul><li>Aashirvaad </li></ul><ul><li>Sunfeast </li></ul><ul><li>mint-o </li></ul><ul><li>Candyman </li></ul><ul><li>Bingo! </li></ul>
  5. 5. OBJECTIVES OF THE STUDY <ul><li>To know about the retailer satisfaction level associated with the product and the retailer preference level. </li></ul><ul><li>To increase retailer satisfaction and recapture the market share by fulfilling the customer needs. </li></ul><ul><li>To study the factors affecting the consumption pattern. </li></ul>
  6. 6. RESEARCH METHODOLOGY <ul><li>Defining the Research problem </li></ul><ul><li>Problem definition refers to the objective on which research has to be done. </li></ul><ul><li>Scope of the study- survey was conducted in Saharanpur. </li></ul><ul><li>Sampling method- Exploratory sampling method was used. </li></ul>
  7. 7. <ul><li>DATACOLLECTION </li></ul><ul><li>Primary data- The data has been collected directly from respondent with the help of structured questionnaires. </li></ul><ul><li>Secondary data- It is one which has already been collected by some one else or which has been passed through statistical processing. Under this project secondary data has been collected from books and websites. </li></ul><ul><li>Sample Size- sample size for my project was 100 respondents. </li></ul>DATA COLLECTION
  8. 8. DATA ANALYSIS AND INTERPRETATION
  9. 9. SALE OF THE CANDIES
  10. 10. BRAND PREFERENCE
  11. 11. OVERALL PURCHASE OF SUB- BRANDS OF CANDIES
  12. 12. PREFERENCE OF SUB-BRANDS OF CANDICO CANDIES PREFERENCE OF SUB-BRANDS OF ITC CANDYMAN CANDIES 5 NATKHAT MANGO 4 FRUITEE FUN 3 MINT-O-FRESH 2 COFFITINO 1 ECLAIRS RANKS SUB- BRANDS 5 GREEN MANGO 4 MINT CANDY 2 FRUITS CANDY 3 COFFI TOFFI 1 ECLAIRS RANKS SUB- BRANDS
  13. 13. INFLUENCING FACTORS DURING PURCHASE ITC CANDYMAN CANDIES CANDICO CANDIES 5 QUANTITY 10 SHAPE 9 COLOR 5 IMAGE 4 BRAND 8 FORM 3 PACKAGING 2 QUALITY 7 PRICE 1 FLAVOR/TASTE RANK FACTORS 6 QUANTITY 10 SHAPE 7 COLOR 4 IMAGE 3 BRAND 8 FORM 9 PACKAGING 2 QUALITY 5 PRICE 1 FLAVOR/TASTE RANK FACTORS
  14. 14. FACTORS GIVING MOST SATISFACTION TO RETAILERS ITC CANDYMAN CANDIES CANDICO CANDIES 9 QUANTITY 8 SHAPE 7 COLOR 10 IMAGE 2 BRAND 6 FORM 4 PACKAGING 2 QUALITY 5 PRICE 1 FLAVOR/TASTE RANK FACTORS 6 QUANTITY 4 SHAPE 6 COLOR 3 IMAGE 5 BRAND 8 FORM 10 PACKAGING 2 QUALITY 8 PRICE 1 FLAVOR/TASTE RANK FACTORS
  15. 15. FORM PREFERENCE
  16. 16. PACK OF CANDIES PREFERED
  17. 17. PROMOTIONAL OFFERS
  18. 18. FACTORS AFFECTING PURCHASE
  19. 19. MEDIA OF ADVERTISEMENT
  20. 20. FREQUENCY OF CONSUMPTION
  21. 21. REACTION OF RETAILERS IF NEW BRAND IS INTRODUCED
  22. 22. FINDINGS OF THE STUDY <ul><li>People believes in ITC . </li></ul><ul><li>Mostly people are addicted to the same flavor or taste and they don’t want to change it. </li></ul><ul><li>Advertisement is the best measure to attract retailers to purchase more. </li></ul><ul><li>Television is the best medium for the advertisement. </li></ul><ul><li>Hard candies are mostly preferred by the people. </li></ul>
  23. 23. RECOMMENDATIONS <ul><li>Company should concentrate more on television for advertisement, as mostly people get attracted through television only. </li></ul><ul><li>For promotional offers, company should go for free gifts. </li></ul><ul><li>Candico company should concentrate on its packing as people are least satisfied with it while ITC Candyman should concentrate on the shape of their candy. </li></ul><ul><li>People are unsatisfied with the price and quantity of candy so companies should concentrate in this regard also . </li></ul>
  24. 24. THANKS

×