Your SlideShare is downloading. ×
  • Like
Whiskey/Alcohol comparative Study
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Whiskey/Alcohol comparative Study



Published in Education
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads


Total Views
On SlideShare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. Presented by : Ashutosh Singh (M-13) Rohit Singh Bhati (M-42)
  • 2. Overview
    • Indian Alcohol Industry with estimated market value of INR 340 bn is growing at 12-15% over the last two years.
    • The industry is estimated to have sold 115 mn cases of IMFL last year.
    • The sector is expected to maintain its CAGR of 15% while the premium segment Wine and Vodka is expected to grow at a higher rate.
    • With consolidation and foreign acquisitions gaining steam the sector is about to witness next phase with realization rising in line with that of their foreign counterparts.
  • 3.  
  • 4. International players
    • The major international players are Pernod Richard, Remy Cointreau, and Diageo (Diageo has tied up with Radico for entering Indian markets in brown spirits)
    Investment Rationale
    • Inherent Potential, Deregulation, western cultural influence and high entry barriers has helped the industry in notching up higher sales growth.
    • Alcohol sale is driven by the high GDP growth and more people entering the drinking club with newly obtained prosperity or from up trading from the existing brand.
  • 5. Alcohol
    • Whiskey
    • Beer
    • Wine
    • Vodka
    • Rum
    • Gin etc…
  • 6. Whiskey
  • 7.
    • Whiskey or whisky refers to a broad category of alcoholic beverages that are distilled from fermented grain ash and aged in wooden casks.
  • 8. History
    • 1406: First written record of Whisky in Ireland
    • 1496: First mentioned in Scotland
    • The word „Whisky“ was first used in 1736
    • Previously called uisge beatha (Gaelic) -> aqua vitae (latin)
  • 9. Different types of Whisky
      • The two basic types of Scotch are Malt and Grain
      • Malt: made entirely from malted barley
      • Grain: made from malted and unmalted barley along with other grain
      • Malts and Grains are combined in various ways
      • Single malt, single cask, vatted malt, blended whisky
  • 10. Surveys/Opinions
    • Do you appreciate good Whisky?
  • 11. Surveys/Opinions
    • How often do you drink Whisky?
  • 12. Surveys/Opinions
    • Ice?
  • 13. Surveys/Opinions
    • Water?
  • 14. Surveys/Opinions
    • Favorite types of Whisky
  • 15.
      • Scotch whisky
      • Irish Whiskey
      • American Whiskey
      • Canadian Whiskey
      • Indian Whisky
    • The different types of whiskies/whiskeys are:
  • 16. Whisky In India
    • Made from various distilled spirits from predominantly molasses but nowadays barley malt is also used.
    • Some of the famous Indian whiskies are : Royal Challenge, Bagpiper, Antiquity
  • 17. Contd..
    • The largest quantity of Whisky is produced in India
    • 90% of the "whisky" consumed in India is molasses based
    • The sub-continent was the largest global market for whisky, in all its variants, last year, according to a new report from Canadean .
    • The report said that whisky, or whiskey, consumption in India reached around 52 million cases in 2002.
    • It is 20 per cent higher than that of the US, the second-largest market.
  • 18. Contd…
    • In India Generally Blended Whiskey are served.
    • While 92 million cases of whisky were sold in India in 2008, a mere 35,000 cases of this was malt. The bright side of this is that it means there is huge potential for growth.
  • 19.
    • Whiskey is served in the following ways:
    • Up
    • On the rocks
    • Neat
    • With Mixers
    • Whiskey is generally served in an old fashioned glass
  • 20.  
  • 21.
    • 4th largest selling Whisky in the world
    • Market leader with 60% market share
    • Smart Pack won a Silver at the 2005 Flexible Packaging Achievement Awards and also got special Citations at 18th DuPont Awards for Innovation in Packaging
    Brand Highlights Type: Blended Grain Whisky Company Name: USB Group Place of Origin: India
  • 22.
    • India’s favorite whisky.
    • Constant innovations in packaging, marketing, promotions
    • and consumer events has helped maintain leadership.
    • Superior whisky blended with scotch and selected Indian malts matured in Scotch Oak cask.
    • In the Scotch oak cask the blend goes though a unique Subtraction-Addition-Processing method.
    • Firstly the oak wood cask ensures bad congeners are removed from the malt spirit giving it a woody finish and a golden glow
    • Subsequently it releases Tannin and polphenols, which imparts aroma and colour.
    • Finally good congeners add to the smoothness of No.1 giving it a faintly sweet character
    Blend :