Whiskey/Alcohol comparative Study


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Whiskey/Alcohol comparative Study

  1. 1. Presented by : Ashutosh Singh (M-13) Rohit Singh Bhati (M-42)
  2. 2. Overview <ul><li>Indian Alcohol Industry with estimated market value of INR 340 bn is growing at 12-15% over the last two years. </li></ul><ul><li>The industry is estimated to have sold 115 mn cases of IMFL last year. </li></ul><ul><li>The sector is expected to maintain its CAGR of 15% while the premium segment Wine and Vodka is expected to grow at a higher rate. </li></ul><ul><li>With consolidation and foreign acquisitions gaining steam the sector is about to witness next phase with realization rising in line with that of their foreign counterparts. </li></ul>
  3. 4. International players <ul><li>The major international players are Pernod Richard, Remy Cointreau, and Diageo (Diageo has tied up with Radico for entering Indian markets in brown spirits) </li></ul>Investment Rationale <ul><li>Inherent Potential, Deregulation, western cultural influence and high entry barriers has helped the industry in notching up higher sales growth. </li></ul><ul><li>Alcohol sale is driven by the high GDP growth and more people entering the drinking club with newly obtained prosperity or from up trading from the existing brand. </li></ul>
  4. 5. Alcohol <ul><li>Whiskey </li></ul><ul><li>Beer </li></ul><ul><li>Wine </li></ul><ul><li>Vodka </li></ul><ul><li>Rum </li></ul><ul><li>Gin etc… </li></ul>
  5. 6. Whiskey
  6. 7. <ul><li>Whiskey or whisky refers to a broad category of alcoholic beverages that are distilled from fermented grain ash and aged in wooden casks. </li></ul>
  7. 8. History <ul><li>1406: First written record of Whisky in Ireland </li></ul><ul><li>1496: First mentioned in Scotland </li></ul><ul><li>The word „Whisky“ was first used in 1736 </li></ul><ul><li>Previously called uisge beatha (Gaelic) -> aqua vitae (latin) </li></ul>
  8. 9. Different types of Whisky <ul><ul><li>The two basic types of Scotch are Malt and Grain </li></ul></ul><ul><ul><li>Malt: made entirely from malted barley </li></ul></ul><ul><ul><li>Grain: made from malted and unmalted barley along with other grain </li></ul></ul><ul><ul><li>Malts and Grains are combined in various ways </li></ul></ul><ul><ul><li>Single malt, single cask, vatted malt, blended whisky </li></ul></ul>
  9. 10. Surveys/Opinions <ul><li>Do you appreciate good Whisky? </li></ul>
  10. 11. Surveys/Opinions <ul><li>How often do you drink Whisky? </li></ul>
  11. 12. Surveys/Opinions <ul><li>Ice? </li></ul>
  12. 13. Surveys/Opinions <ul><li>Water? </li></ul>
  13. 14. Surveys/Opinions <ul><li>Favorite types of Whisky </li></ul>
  14. 15. <ul><ul><li>Scotch whisky </li></ul></ul><ul><ul><li>Irish Whiskey </li></ul></ul><ul><ul><li>American Whiskey </li></ul></ul><ul><ul><li>Canadian Whiskey </li></ul></ul><ul><ul><li>Indian Whisky </li></ul></ul><ul><li>The different types of whiskies/whiskeys are: </li></ul>
  15. 16. Whisky In India <ul><li>Made from various distilled spirits from predominantly molasses but nowadays barley malt is also used. </li></ul><ul><li>Some of the famous Indian whiskies are : Royal Challenge, Bagpiper, Antiquity </li></ul>
  16. 17. Contd.. <ul><li>The largest quantity of Whisky is produced in India </li></ul><ul><li>90% of the &quot;whisky&quot; consumed in India is molasses based </li></ul><ul><li>The sub-continent was the largest global market for whisky, in all its variants, last year, according to a new report from Canadean . </li></ul><ul><li>The report said that whisky, or whiskey, consumption in India reached around 52 million cases in 2002. </li></ul><ul><li>It is 20 per cent higher than that of the US, the second-largest market. </li></ul>
  17. 18. Contd… <ul><li>In India Generally Blended Whiskey are served. </li></ul><ul><li>While 92 million cases of whisky were sold in India in 2008, a mere 35,000 cases of this was malt. The bright side of this is that it means there is huge potential for growth. </li></ul>
  18. 19. <ul><li>Whiskey is served in the following ways: </li></ul><ul><li>Up </li></ul><ul><li>On the rocks </li></ul><ul><li>Neat </li></ul><ul><li>With Mixers </li></ul><ul><li>Whiskey is generally served in an old fashioned glass </li></ul>
  19. 21. <ul><li>4th largest selling Whisky in the world </li></ul><ul><li>Market leader with 60% market share </li></ul><ul><li>Smart Pack won a Silver at the 2005 Flexible Packaging Achievement Awards and also got special Citations at 18th DuPont Awards for Innovation in Packaging </li></ul>Brand Highlights Type: Blended Grain Whisky Company Name: USB Group Place of Origin: India
  20. 22. <ul><li>India’s favorite whisky. </li></ul><ul><li>Constant innovations in packaging, marketing, promotions </li></ul><ul><li>and consumer events has helped maintain leadership. </li></ul>USP: <ul><li>Superior whisky blended with scotch and selected Indian malts matured in Scotch Oak cask. </li></ul><ul><li>In the Scotch oak cask the blend goes though a unique Subtraction-Addition-Processing method. </li></ul><ul><li>Firstly the oak wood cask ensures bad congeners are removed from the malt spirit giving it a woody finish and a golden glow </li></ul><ul><li>Subsequently it releases Tannin and polphenols, which imparts aroma and colour. </li></ul><ul><li>Finally good congeners add to the smoothness of No.1 giving it a faintly sweet character </li></ul>Blend :