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Whiskey/Alcohol comparative Study

Whiskey/Alcohol comparative Study






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    Whiskey/Alcohol comparative Study Whiskey/Alcohol comparative Study Presentation Transcript

    • Presented by : Ashutosh Singh (M-13) Rohit Singh Bhati (M-42)
    • Overview
      • Indian Alcohol Industry with estimated market value of INR 340 bn is growing at 12-15% over the last two years.
      • The industry is estimated to have sold 115 mn cases of IMFL last year.
      • The sector is expected to maintain its CAGR of 15% while the premium segment Wine and Vodka is expected to grow at a higher rate.
      • With consolidation and foreign acquisitions gaining steam the sector is about to witness next phase with realization rising in line with that of their foreign counterparts.
    • International players
      • The major international players are Pernod Richard, Remy Cointreau, and Diageo (Diageo has tied up with Radico for entering Indian markets in brown spirits)
      Investment Rationale
      • Inherent Potential, Deregulation, western cultural influence and high entry barriers has helped the industry in notching up higher sales growth.
      • Alcohol sale is driven by the high GDP growth and more people entering the drinking club with newly obtained prosperity or from up trading from the existing brand.
    • Alcohol
      • Whiskey
      • Beer
      • Wine
      • Vodka
      • Rum
      • Gin etc…
    • Whiskey
      • Whiskey or whisky refers to a broad category of alcoholic beverages that are distilled from fermented grain ash and aged in wooden casks.
    • History
      • 1406: First written record of Whisky in Ireland
      • 1496: First mentioned in Scotland
      • The word „Whisky“ was first used in 1736
      • Previously called uisge beatha (Gaelic) -> aqua vitae (latin)
    • Different types of Whisky
        • The two basic types of Scotch are Malt and Grain
        • Malt: made entirely from malted barley
        • Grain: made from malted and unmalted barley along with other grain
        • Malts and Grains are combined in various ways
        • Single malt, single cask, vatted malt, blended whisky
    • Surveys/Opinions
      • Do you appreciate good Whisky?
    • Surveys/Opinions
      • How often do you drink Whisky?
    • Surveys/Opinions
      • Ice?
    • Surveys/Opinions
      • Water?
    • Surveys/Opinions
      • Favorite types of Whisky
        • Scotch whisky
        • Irish Whiskey
        • American Whiskey
        • Canadian Whiskey
        • Indian Whisky
      • The different types of whiskies/whiskeys are:
    • Whisky In India
      • Made from various distilled spirits from predominantly molasses but nowadays barley malt is also used.
      • Some of the famous Indian whiskies are : Royal Challenge, Bagpiper, Antiquity
    • Contd..
      • The largest quantity of Whisky is produced in India
      • 90% of the "whisky" consumed in India is molasses based
      • The sub-continent was the largest global market for whisky, in all its variants, last year, according to a new report from Canadean .
      • The report said that whisky, or whiskey, consumption in India reached around 52 million cases in 2002.
      • It is 20 per cent higher than that of the US, the second-largest market.
    • Contd…
      • In India Generally Blended Whiskey are served.
      • While 92 million cases of whisky were sold in India in 2008, a mere 35,000 cases of this was malt. The bright side of this is that it means there is huge potential for growth.
      • Whiskey is served in the following ways:
      • Up
      • On the rocks
      • Neat
      • With Mixers
      • Whiskey is generally served in an old fashioned glass
      • 4th largest selling Whisky in the world
      • Market leader with 60% market share
      • Smart Pack won a Silver at the 2005 Flexible Packaging Achievement Awards and also got special Citations at 18th DuPont Awards for Innovation in Packaging
      Brand Highlights Type: Blended Grain Whisky Company Name: USB Group Place of Origin: India
      • India’s favorite whisky.
      • Constant innovations in packaging, marketing, promotions
      • and consumer events has helped maintain leadership.
      • Superior whisky blended with scotch and selected Indian malts matured in Scotch Oak cask.
      • In the Scotch oak cask the blend goes though a unique Subtraction-Addition-Processing method.
      • Firstly the oak wood cask ensures bad congeners are removed from the malt spirit giving it a woody finish and a golden glow
      • Subsequently it releases Tannin and polphenols, which imparts aroma and colour.
      • Finally good congeners add to the smoothness of No.1 giving it a faintly sweet character
      Blend :