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Whiskey/Alcohol comparative Study
Whiskey/Alcohol comparative Study
Whiskey/Alcohol comparative Study
Whiskey/Alcohol comparative Study
Whiskey/Alcohol comparative Study
Whiskey/Alcohol comparative Study
Whiskey/Alcohol comparative Study
Whiskey/Alcohol comparative Study
Whiskey/Alcohol comparative Study
Whiskey/Alcohol comparative Study
Whiskey/Alcohol comparative Study
Whiskey/Alcohol comparative Study
Whiskey/Alcohol comparative Study
Whiskey/Alcohol comparative Study
Whiskey/Alcohol comparative Study
Whiskey/Alcohol comparative Study
Whiskey/Alcohol comparative Study
Whiskey/Alcohol comparative Study
Whiskey/Alcohol comparative Study
Whiskey/Alcohol comparative Study
Whiskey/Alcohol comparative Study
Whiskey/Alcohol comparative Study
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Whiskey/Alcohol comparative Study

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  • 1. Presented by : Ashutosh Singh (M-13) Rohit Singh Bhati (M-42)
  • 2. Overview
    • Indian Alcohol Industry with estimated market value of INR 340 bn is growing at 12-15% over the last two years.
    • The industry is estimated to have sold 115 mn cases of IMFL last year.
    • The sector is expected to maintain its CAGR of 15% while the premium segment Wine and Vodka is expected to grow at a higher rate.
    • With consolidation and foreign acquisitions gaining steam the sector is about to witness next phase with realization rising in line with that of their foreign counterparts.
  • 3.  
  • 4. International players
    • The major international players are Pernod Richard, Remy Cointreau, and Diageo (Diageo has tied up with Radico for entering Indian markets in brown spirits)
    Investment Rationale
    • Inherent Potential, Deregulation, western cultural influence and high entry barriers has helped the industry in notching up higher sales growth.
    • Alcohol sale is driven by the high GDP growth and more people entering the drinking club with newly obtained prosperity or from up trading from the existing brand.
  • 5. Alcohol
    • Whiskey
    • Beer
    • Wine
    • Vodka
    • Rum
    • Gin etc…
  • 6. Whiskey
  • 7.
    • Whiskey or whisky refers to a broad category of alcoholic beverages that are distilled from fermented grain ash and aged in wooden casks.
  • 8. History
    • 1406: First written record of Whisky in Ireland
    • 1496: First mentioned in Scotland
    • The word „Whisky“ was first used in 1736
    • Previously called uisge beatha (Gaelic) -> aqua vitae (latin)
  • 9. Different types of Whisky
      • The two basic types of Scotch are Malt and Grain
      • Malt: made entirely from malted barley
      • Grain: made from malted and unmalted barley along with other grain
      • Malts and Grains are combined in various ways
      • Single malt, single cask, vatted malt, blended whisky
  • 10. Surveys/Opinions
    • Do you appreciate good Whisky?
  • 11. Surveys/Opinions
    • How often do you drink Whisky?
  • 12. Surveys/Opinions
    • Ice?
  • 13. Surveys/Opinions
    • Water?
  • 14. Surveys/Opinions
    • Favorite types of Whisky
  • 15.
      • Scotch whisky
      • Irish Whiskey
      • American Whiskey
      • Canadian Whiskey
      • Indian Whisky
    • The different types of whiskies/whiskeys are:
  • 16. Whisky In India
    • Made from various distilled spirits from predominantly molasses but nowadays barley malt is also used.
    • Some of the famous Indian whiskies are : Royal Challenge, Bagpiper, Antiquity
  • 17. Contd..
    • The largest quantity of Whisky is produced in India
    • 90% of the "whisky" consumed in India is molasses based
    • The sub-continent was the largest global market for whisky, in all its variants, last year, according to a new report from Canadean .
    • The report said that whisky, or whiskey, consumption in India reached around 52 million cases in 2002.
    • It is 20 per cent higher than that of the US, the second-largest market.
  • 18. Contd…
    • In India Generally Blended Whiskey are served.
    • While 92 million cases of whisky were sold in India in 2008, a mere 35,000 cases of this was malt. The bright side of this is that it means there is huge potential for growth.
  • 19.
    • Whiskey is served in the following ways:
    • Up
    • On the rocks
    • Neat
    • With Mixers
    • Whiskey is generally served in an old fashioned glass
  • 20.  
  • 21.
    • 4th largest selling Whisky in the world
    • Market leader with 60% market share
    • Smart Pack won a Silver at the 2005 Flexible Packaging Achievement Awards and also got special Citations at 18th DuPont Awards for Innovation in Packaging
    Brand Highlights Type: Blended Grain Whisky Company Name: USB Group Place of Origin: India
  • 22.
    • India’s favorite whisky.
    • Constant innovations in packaging, marketing, promotions
    • and consumer events has helped maintain leadership.
    USP:
    • Superior whisky blended with scotch and selected Indian malts matured in Scotch Oak cask.
    • In the Scotch oak cask the blend goes though a unique Subtraction-Addition-Processing method.
    • Firstly the oak wood cask ensures bad congeners are removed from the malt spirit giving it a woody finish and a golden glow
    • Subsequently it releases Tannin and polphenols, which imparts aroma and colour.
    • Finally good congeners add to the smoothness of No.1 giving it a faintly sweet character
    Blend :

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