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The Rules of 'The Game': 6 tips for successful outreach
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The Rules of 'The Game': 6 tips for successful outreach

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How seduction techniques can help you to become an content outreach expert. …

How seduction techniques can help you to become an content outreach expert.
Danny will discuss 6 key approaches for successful seduction and illustrate how these can be used to maximise your outreach strategy.
The presentation will show you how to achieve the right mindset for successful outreach as well as key takeaway tools that you can put into action in your next outreach campaign.


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  • Good Morning Brighton SEO.When you saw the description of this presentation on either the website or on one of the leaflets on the way in – the word seduction would probably have triggered some ideas in your headI can imagine you probably thought of the following:- Pick up artists- Magic tricks - One night stands
  • Easy Tricks for Unlocking Links
  • More seductionbooks than is healthy…
  • Like Publishers outreaching you to ask for content!!
  • There are 6 fundamentals of ‘life long seduction’.Even if I only have your attention for just one of these concepts – I promise you will not view outreach and seduction in the same way, ever again.
  • Number 1- VulnerabilityLet’s say you have been attending a weekly Yoga session and you have started chatting to someone you are attracted to. Now, you get on but you’re not sure if they feel the same way about you.You’ve got two options:-Carry on as normal; and hope they ask you out. But keeping you safe from failure.Or: -Ask them out; making yourself vulnerable to potential failure.It’s easy to stay safe and take option 1, and I am sure we have all taken this option many times.However let’s consider the consequences of option 2 – making yourself vulnerable.You ask and they can say Yes or No.Worst case scenario is they say No – but at least you now know the truth and can progress forward with other relationships.If they say yes – you quickly move towards a potential meaningful relationship.As you can see, choosing option 2 actually opens up more options for meaningful relationships.
  • I have an awesome book here which is our bible at Neomam for creating great ideas – Its called Contagious, by Jonah Berger.
  • “Thanks for your honesty xxxxx and taking the time to look at and review our work. I really appreciate your feedback and will feedback your opinions to my team and please come and get your book from me later on ”
  • 2. Honest CommunicationGEORDIE SHORE
  • In outreach this is applicable in so many ways.
  • 3. AffinityImagine Alex – they are a successful business owner, love fine wine and the opera.
  • Affinity in outreach is crucial  
  • 4. Overcoming FearEvery one of your in this room will have an internal dialogue running right now
  • When it comes to outreach:Our internal dialogue will try the same tricks.Such asThe Guardian doesn’t link to infographics -> Wrong we got an insurance site featured in the Guardian after on the team outreached them without my knowledge.2. The SEO/content marketing community will rip our work apart -> wrong – everyone is usually supportive and can help to share content far and wide.3. No decent publisher will link to a PayDayLoan site -> again wrong we got an infographic for a paydayloan site featured in Wired and Discovery.
  • 5. RejectionYou’re back in the bar and you see an attractive person and you pluck up the courage to start a conversation with them.
  • Like in Dating – you just don’t know what is going on in the minds of publishers or bloggers your approach.
  • 6. Confidence By allowing yourself to be vulnerableBeing honest in your communicationIdentifying affinities Challenging your fearsAnd accepting rejection as part of the process You will be on the track to build confidence in short chunks that will set you on the way to becoming an expert.I want to leave you with my favourite Quote:“If you do what you’ve always done, you will get what you’ve always gotten”Tony Robbins
  • I want to leave you with my favourite Quote:“If you do what you’ve always done, you will get what you’ve always gotten”Tony Robbins
  • Transcript

    • 1. The Rules of „The Game‟ 6 tips for successful outreach @dannyashton
    • 2. Expectations
    • 3. Life Long Seduction
    • 4. Applied to content outreach
    • 5. •Vulnerability •Honest Communication •Affinity •Overcoming Fear •Rejection •Confidence 6 Fundamentals of Life Long Seduction
    • 6. 1. Vulnerability
    • 7. 1. Vulnerability
    • 8. 2. Honest Communication
    • 9. 2. Honest Communication
    • 10. 3. Affinity
    • 11. 3.Affinity
    • 12. 4. Overcoming Fear
    • 13. 4. Overcoming Fear
    • 14. 5. Rejection
    • 15. 5. Rejection
    • 16. 6. Confidence
    • 17. 6. Confidence “If you do what you‟ve always done, you will get what you‟ve always gotten” - Tony Robbins
    • 18. Extra Reading http://amzn.to/15PM0bF @dannyashton @neomammalian