GTA Cluster Marketing

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GTA Cluster Marketing

  1. 1. GTA Cluster Marketing Plan “ Automotives” By: Ashley Spigelman
  2. 2. Overview <ul><li>What is a Cluster? </li></ul><ul><li>GTA Automotive Clusters </li></ul><ul><li>German Automotive Clusters </li></ul><ul><li>Recap of Articles from Blog </li></ul>
  3. 3. What is a Cluster? <ul><li>Is a group of interconnected companies </li></ul><ul><li>Clusters arise to increase productivity </li></ul><ul><li>Michael Porter introduced a model that allows analyzing why some nations are more competitive than others are, and why some industries within nations are more competitive than others are </li></ul>
  4. 4. GTA Automotive Clusters <ul><li>GTA is the second largest automotive cluster </li></ul><ul><li>Three major auto manufacturers – General Motors, Ford and Daimler Chrysler </li></ul><ul><li>Six assembly plants in the GTA </li></ul><ul><li>700 + part manufacturers </li></ul><ul><li>GTA automotive companies employee 50,000 -/+ workers </li></ul><ul><li>Produce more than 1 million cars, trucks & minivans per year </li></ul><ul><li>GTA has dozens of plants producing a diverse amount of auto parts </li></ul>
  5. 5. Germany Automotive Cluster <ul><li>Germany is the largest automotive market in Europe </li></ul><ul><li>67 factories of automobile and engine manufacturers </li></ul><ul><li>194 direct suppliers </li></ul><ul><li>Car manufacturers and suppliers employ 200,000+ workers </li></ul>
  6. 6. Design Studio Article <ul><li>Design City and Motorcity Europe announced design workshop </li></ul><ul><li>Open to: students, graduates, design professionals and non-designers </li></ul><ul><li>Price is dependant upon course chosen </li></ul>
  7. 7. Quest for a Cure Article <ul><li>Land Rover assisting in raising money to find a cure for cancer </li></ul><ul><li>Founded in 2002 by group of fireman – non profit organization </li></ul><ul><li>Takes place in Quebec – 8 hr adventure race </li></ul>
  8. 8. Honda is Sponsor of TBJ Article <ul><li>Toronto Blue Jays are partnered with Honda </li></ul><ul><li>Honda cars will be displayed at Roger Centre’s events and all TBJ’s baseball games </li></ul><ul><li>Honda’s logo and poster of a car will also be display in the outfield at the Windows Restaurant </li></ul>
  9. 9. Toronto’s Car Show Article <ul><li>Toronto hosts the International Car Show every year </li></ul><ul><li>Located downtown Toronto @ Metro Convention Centre </li></ul><ul><li>There is a cost for admission & all is welcome </li></ul><ul><li>Viewing of new cars, concept cars, and purchase car products </li></ul>
  10. 10. Automotive Industries Association of Canada Article <ul><li>AIA = Nation Trade Association </li></ul><ul><li>Employs 400,000+ </li></ul><ul><li>Composed of companies who: manufacture, distribute, install auto replacement parts, accessories, tools and equipment </li></ul><ul><li>AIA also represents manufacturers, wholesalers, machine shops, retail, auto collision shops and body shops </li></ul>
  11. 11. Thank you!

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