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Savvy Media & PR: The New Media
 

Savvy Media & PR: The New Media

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Presentation looking at the intersection of Social Media, New Media and PR that come together to create "New PR" and what it means for the Nonprofit sector.

Presentation looking at the intersection of Social Media, New Media and PR that come together to create "New PR" and what it means for the Nonprofit sector.

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    Savvy Media & PR: The New Media Savvy Media & PR: The New Media Presentation Transcript

    • Ash Shepherd | Project Strategist
      Savvy Media & PR: The New Media
    • NPower Northwest
      NPower NW focuses technology on mission in a way that advances individual nonprofits and the sector as a whole.
      “We are motivated by mission and inspired by potential”
      Technology Strategy & Planning
      Websites & Web Applications
      Network Support
      Collaboration Systems
      Database Systems
      Training
      Social Media Strategy & Planning
    • Technology Waiter
      “How am I suppose to do all of this, I already don’t have enough time to do my job(s)?”~Previous Participant~
      I provide the menu and recommendations

      You pick a couple items to try and go from there
    • Don’t Overeat the Technology
    • Road Map
      • Defining PR & New Media
      • Real Value
      • Integrating Efforts
      • Learning To Share
      • Tools
      • Wrapping It All Up
    • Format For The Day
      Keeping it “Our Training”
    • Defining PR & New Media
      Where we’ve come from & where we’ve arrived
    • Traditional PR
      What is Traditional PR all about?
    • Traditional PR: The Process
      Make a pitch to Media
      Their Needs
      Vetted
      ?
      ?
      ?
      ?
      ?
      ?
    • New Media
      What is New Media all about?
    • New Media: The Process
    • The New PR Model
      Secondary support to relationship
    • Not The Silver Bullet…But
      No one channel will reach everyone
      New Media: Fastest growing & can’t be ignored
    • Major Differences
      Broadcasting is out -> Engagement is in
      The community shares ownership
      More direct relationship with folks
      Traditional media solicits you instead
    • Questions
    • Real Value
      What realistically is the value
    • Does It Work
      What sort of results can I expect?
    • Wave 5 Report
      Wave 5: The Socialization of Brands
      37,600 respondents
      53 countries
      Since 2006
    • Wave 5 Report
      Those that have affiliated with a brand online
      Source: Universal McCann , Wave 5 Report
    • Wave 5 Report
      Impact on feeling more positive and loyal
      Source: Universal McCann , Wave 5 Report
    • Idealware Decision Guide
      Social Media Decision Makers Guide
      Survey (460)
      Discussion Groups (6)
      Case Study Analysis (273)
      Facebook Survey (271)
      Twitter Survey (69)
    • Idealware Decision Guide
      Source: http://www.idealware.org/topics/social-media
    • Idealware Decision Guide
      Source: http://www.idealware.org/topics/social-media
    • Idealware Decision Guide
      Source: http://www.idealware.org/topics/social-media
    • Reactions
      Any
      Surprises?
      Already
      Knew?
    • Integrating Your Efforts
      All the activity staying focused on the mission
    • Layers of Strategy
    • Strategic Communication Plans
      “House of Balloons”
    • Strategic Communication Plans
      “House of Balloons”
    • Strategic Communication Plans
      **Important: Website is still the cornerstone of online communications
    • Setting Your Context | Activity
      What Are Your Organizations Goals?
      • 3 Overall Communications
      • 3 Online Communication Goals
      10 Min
      If you know the official goals please use them
      If unsure, then create what you think is most appropriate
    • Setting Your Context | Activity
      Are Your Goals SMART???
    • Didn’t Know Your Goals?
      What Might This Tell You?
      Organization has not established them?
      Not sharing them in a way that EVERYONE knows them?
      You should pay better attention in staff meetings?
    • Editorial Calendar
      • See “Big Picture”
      • See how various channels relate
      • Become Proactive vs. Reactive
      • Whatever system you use, just makeit one you WILL USE
    • Integrate Platforms
      Let Technology Work For You
      Most platforms are built to share with each other
      • Facebook Tabs
      • Widgets on Website/Blog
      • RSS Feeds
    • Power in Sharing
      Getting the word out
    • The Mighty Share
      More likely to buy/support when recommended
      • Sharing is at the foundation of new media
      • Facebook has seen more visits than Google
      • 51.1 million visitors in October 2010
      • Average user 130 friends
      • 700 Billion minutes/month
      Source: http://www.briansolis.com/2010/11/google-and-the-rise-of-facebook/
    • Tips To Make It Shareable
      Make It Easy
    • Tips To Make It Shareable
      It’s Not About You
      Keep it focused on the community and issues
      not just your organization
    • Tips To Make It Shareable
      Make It Timely
      Give people a reason (and the impact) for acting in “Real-Time”
      If I “Like” this what will that mean?
    • Tips To Make It Shareable
      Tell Them What To Share
      Provide the content and snippets that are ready to share
      • Sample Twitter Post
      • YouTube videos
      • Direct Request to “share this post”
    • Building Your Toolbox
      The Key To Becoming More Efficient
    • Social Media Press Release
      Sharable
      Twitter pitch
      Images
      Videos
      Tags
    • Media Contact
      Help A
      Reporter Out
      Journalist Find You
      Listed As Expert
      Experts for your news
      Free
    • Listening Dashboard
      Relevant Topics
      Brand Mentions
      Fans and Supporters
      Real-Time
    • Management Dashboard
      Multiple Platforms
      Monitor key terms
      Overlap with Mobile
      Schedule Posts
      Analytics
    • Wrapping It All Up
      If you only remember a few things
    • Major Takeaways
      Can’t ignore the momentum of new media
      Real value possible, but be realistic
      The right tools can increase impact
      Not “Likeable” offline = Not “Likeable” online
    • Help Us Achieve Our Mission
      Feel free to use me as a resource if you have questions in the future
      Overall Questions???
      Ash Shepherd | Project Strategist| ashs@npowernw.org