Ash Shepherd | NPower Northwest<br />Online Tool Utilization<br />
Agenda<br /><ul><li>5:30 - Networking
6:00 - Presentation
6:30 - 7:15 Group Discussion
7:15-7:30 Networking</li></li></ul><li>Road Map<br /><ul><li>Bulk E-Mail
Photo Editing
Video Editing
Collaboration
You Didn’t Know You Needed
Social Media</li></li></ul><li>Format For The Day<br />Keeping it “Our Meetup”<br />
Bulk Email<br />Get it there in style<br />
Outlook vs. Bulk Email Solution<br /><ul><li>May be illegal: CAN-SPAM law
Potentially get “Blacklisted”
Junk folder anyone
No metrics
Your personal email gets all the replies</li></ul>Why you should not use your local email client for bulk emailing<br />
Popular Tools<br />Many more worth checking out…<br />
Decision Points<br /><ul><li>Pricing Structure
Integration
Metrics</li></li></ul><li>Photo Editing/Storage<br />Sharing those red eye free images<br />
Why You Should Care<br /><ul><li>Most editing needs very basic
Easy to share across geographic boundaries
Open access to who and how images added</li></li></ul><li>Popular Tools<br />
Popular Tools<br />
Decision Points<br /><ul><li>Storage
Cost
File Formats
Access/Sharability</li></li></ul><li>Video Editing<br />Info<br />
Why You Should Care<br /><ul><li>Most editing needs are basic
Easily share finished products
Shared work/storage location for collaboration</li></li></ul><li>Popular Tools<br />True Video Editors<br />Video Variatio...
Decision Points<br /><ul><li>Downloadable (some don’t let you download, only share)
Feature Sets
Size Restrictions
File Formats</li></li></ul><li>Online Collaboration<br />Getting Folks Together<br />
Why You Should Care<br /><ul><li>Central location for all information
Version Control
Group Accountability
Calendars/Task List/Etc.</li></li></ul><li>Popular Tools<br />
Decision Points<br /><ul><li>Pricing Structure (per person vs. per project)
Data ownership
Feature set focus (agile vs. social)
Will group actually use it</li></li></ul><li>New To You<br />Things you didn’t know you could use<br />
Frontline SMS<br /><ul><li>SMS with large groups
Anywhere a mobile signal (no internet required)
Open Source
Stores all info</li></li></ul><li>Square<br /><ul><li>Accept credit card via mobile
Direct to bank account
Competitive rates</li></li></ul><li>Care2 Petition Site<br /><ul><li>Start your own petition
Sharable widget
Real-Time Update
Public Listing</li></li></ul><li>Ge.tt | File Sharing<br /><ul><li>Free account
Email, Facebook & Twitter share
Dead Simple</li></li></ul><li>Volunteer Spot<br /><ul><li>Online signup forms
Online scheduling tools
Add & product supported</li></li></ul><li>Social Media<br />Info<br />
Listening Dashboard<br />Relevant Topics<br />Brand Mentions<br />Fans and Supporters<br />Real-Time<br />
Management Dashboard<br />Multiple Platforms<br />Monitor key terms<br />Overlap with Mobile<br />Schedule Posts<br />Anal...
Enterprise Solutions<br />
Enterprise | Thrive by SmallAct<br />
Enterprise | Thrive by SmallAct<br />Advanced Features<br />
Emerging Tools/Platforms<br />
Group Discussion <br />Taking the conversation forward<br />
Unconference Style<br /><ul><li>Areas of interest
Expand on topics covered
New topics: video editing, event registration, etc.
Find your spots and discuss
Touch base as large group quickly near end</li></li></ul><li>Major Takeaways<br />Relationships are (still) at the core of...
Help Us Achieve Our Mission<br />Feel free to use me as a resource if you have questions in the future<br />Overall Questi...
Metrics Basics | Facebook Page<br />
Metrics Basics | Twitter<br />
Metrics | Advanced<br />It all depends on your specific goals<br />
Nonprofit Communication Trends<br />Describes 2011 Marketing/Communication Plan<br />Source:  http://nonprofitmarketinggui...
Layers of Strategy<br />
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Online Tool Utilization for Nonprofits

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Presentation given at a PDXTech4Good monthly meetup looking at a range of online tools nonprofits and other do-gooders should be aware of.

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Online Tool Utilization for Nonprofits

  1. 1. Ash Shepherd | NPower Northwest<br />Online Tool Utilization<br />
  2. 2. Agenda<br /><ul><li>5:30 - Networking
  3. 3. 6:00 - Presentation
  4. 4. 6:30 - 7:15 Group Discussion
  5. 5. 7:15-7:30 Networking</li></li></ul><li>Road Map<br /><ul><li>Bulk E-Mail
  6. 6. Photo Editing
  7. 7. Video Editing
  8. 8. Collaboration
  9. 9. You Didn’t Know You Needed
  10. 10. Social Media</li></li></ul><li>Format For The Day<br />Keeping it “Our Meetup”<br />
  11. 11. Bulk Email<br />Get it there in style<br />
  12. 12. Outlook vs. Bulk Email Solution<br /><ul><li>May be illegal: CAN-SPAM law
  13. 13. Potentially get “Blacklisted”
  14. 14. Junk folder anyone
  15. 15. No metrics
  16. 16. Your personal email gets all the replies</li></ul>Why you should not use your local email client for bulk emailing<br />
  17. 17. Popular Tools<br />Many more worth checking out…<br />
  18. 18. Decision Points<br /><ul><li>Pricing Structure
  19. 19. Integration
  20. 20. Metrics</li></li></ul><li>Photo Editing/Storage<br />Sharing those red eye free images<br />
  21. 21. Why You Should Care<br /><ul><li>Most editing needs very basic
  22. 22. Easy to share across geographic boundaries
  23. 23. Open access to who and how images added</li></li></ul><li>Popular Tools<br />
  24. 24. Popular Tools<br />
  25. 25. Decision Points<br /><ul><li>Storage
  26. 26. Cost
  27. 27. File Formats
  28. 28. Access/Sharability</li></li></ul><li>Video Editing<br />Info<br />
  29. 29. Why You Should Care<br /><ul><li>Most editing needs are basic
  30. 30. Easily share finished products
  31. 31. Shared work/storage location for collaboration</li></li></ul><li>Popular Tools<br />True Video Editors<br />Video Variations (i.e. image to video, etc.)<br />Most computers (PC & Mac) come with a good basic video editor but there may be reason for you to edit store online<br />
  32. 32. Decision Points<br /><ul><li>Downloadable (some don’t let you download, only share)
  33. 33. Feature Sets
  34. 34. Size Restrictions
  35. 35. File Formats</li></li></ul><li>Online Collaboration<br />Getting Folks Together<br />
  36. 36. Why You Should Care<br /><ul><li>Central location for all information
  37. 37. Version Control
  38. 38. Group Accountability
  39. 39. Calendars/Task List/Etc.</li></li></ul><li>Popular Tools<br />
  40. 40. Decision Points<br /><ul><li>Pricing Structure (per person vs. per project)
  41. 41. Data ownership
  42. 42. Feature set focus (agile vs. social)
  43. 43. Will group actually use it</li></li></ul><li>New To You<br />Things you didn’t know you could use<br />
  44. 44. Frontline SMS<br /><ul><li>SMS with large groups
  45. 45. Anywhere a mobile signal (no internet required)
  46. 46. Open Source
  47. 47. Stores all info</li></li></ul><li>Square<br /><ul><li>Accept credit card via mobile
  48. 48. Direct to bank account
  49. 49. Competitive rates</li></li></ul><li>Care2 Petition Site<br /><ul><li>Start your own petition
  50. 50. Sharable widget
  51. 51. Real-Time Update
  52. 52. Public Listing</li></li></ul><li>Ge.tt | File Sharing<br /><ul><li>Free account
  53. 53. Email, Facebook & Twitter share
  54. 54. Dead Simple</li></li></ul><li>Volunteer Spot<br /><ul><li>Online signup forms
  55. 55. Online scheduling tools
  56. 56. Add & product supported</li></li></ul><li>Social Media<br />Info<br />
  57. 57. Listening Dashboard<br />Relevant Topics<br />Brand Mentions<br />Fans and Supporters<br />Real-Time<br />
  58. 58. Management Dashboard<br />Multiple Platforms<br />Monitor key terms<br />Overlap with Mobile<br />Schedule Posts<br />Analytics<br />
  59. 59. Enterprise Solutions<br />
  60. 60. Enterprise | Thrive by SmallAct<br />
  61. 61. Enterprise | Thrive by SmallAct<br />Advanced Features<br />
  62. 62. Emerging Tools/Platforms<br />
  63. 63. Group Discussion <br />Taking the conversation forward<br />
  64. 64. Unconference Style<br /><ul><li>Areas of interest
  65. 65. Expand on topics covered
  66. 66. New topics: video editing, event registration, etc.
  67. 67. Find your spots and discuss
  68. 68. Touch base as large group quickly near end</li></li></ul><li>Major Takeaways<br />Relationships are (still) at the core of everything<br />Real value possible, but be realistic<br />The right tools can increase impact<br />Not “Likeable” offline = Not “Likeable” online<br />
  69. 69. Help Us Achieve Our Mission<br />Feel free to use me as a resource if you have questions in the future<br />Overall Questions???<br />Ash Shepherd | Project Strategist| ashs@npowernw.org<br />
  70. 70. Metrics Basics | Facebook Page<br />
  71. 71. Metrics Basics | Twitter<br />
  72. 72. Metrics | Advanced<br />It all depends on your specific goals<br />
  73. 73. Nonprofit Communication Trends<br />Describes 2011 Marketing/Communication Plan<br />Source: http://nonprofitmarketingguide.com/2011trends<br />
  74. 74. Layers of Strategy<br />
  75. 75. Strategic Communication Plans<br />“House of Balloons”<br />
  76. 76. Strategic Communication Plans<br />“House of Balloons”<br />
  77. 77. Strategic Communication Plans<br />**Important: Website is still the cornerstone of online communications<br />
  78. 78. Questions<br />
  79. 79. Setting Your Context | Activity<br />What Are Your Organizations Goals?<br /><ul><li>3 Overall Communications
  80. 80. 3 Online Communication Goals</li></ul>10 Min<br />If you know the official goals please use them<br />If unsure, then create what you think is most appropriate<br />
  81. 81. Setting Your Context | Activity<br />Are Your Goals SMART???<br />
  82. 82. Didn’t Know Your Goals?<br />What Might This Tell You?<br />Organization has not established them?<br />Not sharing them in a way that EVERYONE knows them?<br />You should pay better attention in staff meetings?<br />
  83. 83. Editorial Calendar<br /><ul><li>See “Big Picture”
  84. 84. See how various channels relate
  85. 85. Become Proactive vs. Reactive
  86. 86. Whatever system you use, just makeit one you WILL USE</li></li></ul><li>Scalable Strategic Process<br />
  87. 87. Does It Work<br />What sort of results can I expect?<br />
  88. 88. Nonprofit Communication Trends<br />Nonprofit Communication Trends Report 2011<br />780 respondents<br />December 2010<br />Web Survey<br />Source: http://nonprofitmarketingguide.com/2011trends<br />
  89. 89. Nonprofit Communication Trends<br />What Scares you about your work in 2011?<br />Source: http://nonprofitmarketingguide.com/2011trends<br />
  90. 90. Nonprofit Communication Trends<br />What Excites you about your work in 2011?<br />Source: http://nonprofitmarketingguide.com/2011trends<br />
  91. 91. Nonprofit Communication Trends<br />Ranking of tools for 2011<br />Source: http://nonprofitmarketingguide.com/2011trends<br />
  92. 92. Nonprofit Communication Trends<br />Combining Very & Somewhat Important<br />Source: http://nonprofitmarketingguide.com/2011trends<br />
  93. 93. Wave 5 Report<br />Wave 5: The Socialization of Brands<br />37,600 respondents<br />53 countries<br />Since 2006<br />
  94. 94. Wave 5 Report<br />Those that have affiliated with a brand online<br />Source: Universal McCann , Wave 5 Report<br />
  95. 95. Wave 5 Report<br />Impact on feeling more positive and loyal<br />Source: Universal McCann , Wave 5 Report<br />
  96. 96. Idealware Decision Guide<br />Social Media Decision Makers Guide<br />Survey (460)<br />Discussion Groups (6)<br />Case Study Analysis (273)<br />Facebook Survey (271)<br />Twitter Survey (69)<br />
  97. 97. Idealware Decision Guide<br />Source: http://www.idealware.org/topics/social-media<br />
  98. 98. Idealware Decision Guide<br />Source: http://www.idealware.org/topics/social-media<br />
  99. 99. Idealware Decision Guide<br />Source: http://www.idealware.org/topics/social-media<br />
  100. 100. Reactions<br />Any<br />Surprises?<br />Already<br />Knew?<br />
  101. 101. Social Media 101<br />How do you define “Social Media”?<br />
  102. 102. Power of the Recommend<br />More likely to buy/support when recommended<br />By friends & family<br />Not this guy<br />
  103. 103. The Mighty Share<br />Facebook has seen more visits than Google<br />What does this fundamentally mean?<br />Sharing is at the foundation of new media<br />
  104. 104. The Mighty Share<br /><ul><li>51.1 million visitors in October 2010
  105. 105. Average user 130 friends
  106. 106. 700 Billion minutes/month</li></ul>Source: http://www.briansolis.com/2010/11/google-and-the-rise-of-facebook/ <br />
  107. 107. Engagement<br />What does “Action” mean<br />Give people a reason (and the impact) for acting in “Real-Time”<br />If I “Like” this what will that mean? <br />
  108. 108. Real-Time<br />News is now and in the hands of individuals<br />
  109. 109. Community Focus<br />It’s Not About You<br />Keep it focused on the community and issues <br />not just your organization<br />
  110. 110. Questions<br />
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