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Online Tool Utilization for Nonprofits

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Presentation given at a PDXTech4Good monthly meetup looking at a range of online tools nonprofits and other do-gooders should be aware of.

Presentation given at a PDXTech4Good monthly meetup looking at a range of online tools nonprofits and other do-gooders should be aware of.

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  • 1. Ash Shepherd | NPower Northwest
    Online Tool Utilization
  • 2. Agenda
    • 5:30 - Networking
    • 3. 6:00 - Presentation
    • 4. 6:30 - 7:15 Group Discussion
    • 5. 7:15-7:30 Networking
  • Road Map
    • Bulk E-Mail
    • 6. Photo Editing
    • 7. Video Editing
    • 8. Collaboration
    • 9. You Didn’t Know You Needed
    • 10. Social Media
  • Format For The Day
    Keeping it “Our Meetup”
  • 11. Bulk Email
    Get it there in style
  • 12. Outlook vs. Bulk Email Solution
    • May be illegal: CAN-SPAM law
    • 13. Potentially get “Blacklisted”
    • 14. Junk folder anyone
    • 15. No metrics
    • 16. Your personal email gets all the replies
    Why you should not use your local email client for bulk emailing
  • 17. Popular Tools
    Many more worth checking out…
  • 18. Decision Points
  • Photo Editing/Storage
    Sharing those red eye free images
  • 21. Why You Should Care
    • Most editing needs very basic
    • 22. Easy to share across geographic boundaries
    • 23. Open access to who and how images added
  • Popular Tools
  • 24. Popular Tools
  • 25. Decision Points
  • Video Editing
    Info
  • 29. Why You Should Care
    • Most editing needs are basic
    • 30. Easily share finished products
    • 31. Shared work/storage location for collaboration
  • Popular Tools
    True Video Editors
    Video Variations (i.e. image to video, etc.)
    Most computers (PC & Mac) come with a good basic video editor but there may be reason for you to edit store online
  • 32. Decision Points
    • Downloadable (some don’t let you download, only share)
    • 33. Feature Sets
    • 34. Size Restrictions
    • 35. File Formats
  • Online Collaboration
    Getting Folks Together
  • 36. Why You Should Care
    • Central location for all information
    • 37. Version Control
    • 38. Group Accountability
    • 39. Calendars/Task List/Etc.
  • Popular Tools
  • 40. Decision Points
    • Pricing Structure (per person vs. per project)
    • 41. Data ownership
    • 42. Feature set focus (agile vs. social)
    • 43. Will group actually use it
  • New To You
    Things you didn’t know you could use
  • 44. Frontline SMS
    • SMS with large groups
    • 45. Anywhere a mobile signal (no internet required)
    • 46. Open Source
    • 47. Stores all info
  • Square
    • Accept credit card via mobile
    • 48. Direct to bank account
    • 49. Competitive rates
  • Care2 Petition Site
    • Start your own petition
    • 50. Sharable widget
    • 51. Real-Time Update
    • 52. Public Listing
  • Ge.tt | File Sharing
    • Free account
    • 53. Email, Facebook & Twitter share
    • 54. Dead Simple
  • Volunteer Spot
    • Online signup forms
    • 55. Online scheduling tools
    • 56. Add & product supported
  • Social Media
    Info
  • 57. Listening Dashboard
    Relevant Topics
    Brand Mentions
    Fans and Supporters
    Real-Time
  • 58. Management Dashboard
    Multiple Platforms
    Monitor key terms
    Overlap with Mobile
    Schedule Posts
    Analytics
  • 59. Enterprise Solutions
  • 60. Enterprise | Thrive by SmallAct
  • 61. Enterprise | Thrive by SmallAct
    Advanced Features
  • 62. Emerging Tools/Platforms
  • 63. Group Discussion
    Taking the conversation forward
  • 64. Unconference Style
    • Areas of interest
    • 65. Expand on topics covered
    • 66. New topics: video editing, event registration, etc.
    • 67. Find your spots and discuss
    • 68. Touch base as large group quickly near end
  • Major Takeaways
    Relationships are (still) at the core of everything
    Real value possible, but be realistic
    The right tools can increase impact
    Not “Likeable” offline = Not “Likeable” online
  • 69. Help Us Achieve Our Mission
    Feel free to use me as a resource if you have questions in the future
    Overall Questions???
    Ash Shepherd | Project Strategist| ashs@npowernw.org
  • 70. Metrics Basics | Facebook Page
  • 71. Metrics Basics | Twitter
  • 72. Metrics | Advanced
    It all depends on your specific goals
  • 73. Nonprofit Communication Trends
    Describes 2011 Marketing/Communication Plan
    Source: http://nonprofitmarketingguide.com/2011trends
  • 74. Layers of Strategy
  • 75. Strategic Communication Plans
    “House of Balloons”
  • 76. Strategic Communication Plans
    “House of Balloons”
  • 77. Strategic Communication Plans
    **Important: Website is still the cornerstone of online communications
  • 78. Questions
  • 79. Setting Your Context | Activity
    What Are Your Organizations Goals?
    • 3 Overall Communications
    • 80. 3 Online Communication Goals
    10 Min
    If you know the official goals please use them
    If unsure, then create what you think is most appropriate
  • 81. Setting Your Context | Activity
    Are Your Goals SMART???
  • 82. Didn’t Know Your Goals?
    What Might This Tell You?
    Organization has not established them?
    Not sharing them in a way that EVERYONE knows them?
    You should pay better attention in staff meetings?
  • 83. Editorial Calendar
    • See “Big Picture”
    • 84. See how various channels relate
    • 85. Become Proactive vs. Reactive
    • 86. Whatever system you use, just makeit one you WILL USE
  • Scalable Strategic Process
  • 87. Does It Work
    What sort of results can I expect?
  • 88. Nonprofit Communication Trends
    Nonprofit Communication Trends Report 2011
    780 respondents
    December 2010
    Web Survey
    Source: http://nonprofitmarketingguide.com/2011trends
  • 89. Nonprofit Communication Trends
    What Scares you about your work in 2011?
    Source: http://nonprofitmarketingguide.com/2011trends
  • 90. Nonprofit Communication Trends
    What Excites you about your work in 2011?
    Source: http://nonprofitmarketingguide.com/2011trends
  • 91. Nonprofit Communication Trends
    Ranking of tools for 2011
    Source: http://nonprofitmarketingguide.com/2011trends
  • 92. Nonprofit Communication Trends
    Combining Very & Somewhat Important
    Source: http://nonprofitmarketingguide.com/2011trends
  • 93. Wave 5 Report
    Wave 5: The Socialization of Brands
    37,600 respondents
    53 countries
    Since 2006
  • 94. Wave 5 Report
    Those that have affiliated with a brand online
    Source: Universal McCann , Wave 5 Report
  • 95. Wave 5 Report
    Impact on feeling more positive and loyal
    Source: Universal McCann , Wave 5 Report
  • 96. Idealware Decision Guide
    Social Media Decision Makers Guide
    Survey (460)
    Discussion Groups (6)
    Case Study Analysis (273)
    Facebook Survey (271)
    Twitter Survey (69)
  • 97. Idealware Decision Guide
    Source: http://www.idealware.org/topics/social-media
  • 98. Idealware Decision Guide
    Source: http://www.idealware.org/topics/social-media
  • 99. Idealware Decision Guide
    Source: http://www.idealware.org/topics/social-media
  • 100. Reactions
    Any
    Surprises?
    Already
    Knew?
  • 101. Social Media 101
    How do you define “Social Media”?
  • 102. Power of the Recommend
    More likely to buy/support when recommended
    By friends & family
    Not this guy
  • 103. The Mighty Share
    Facebook has seen more visits than Google
    What does this fundamentally mean?
    Sharing is at the foundation of new media
  • 104. The Mighty Share
    • 51.1 million visitors in October 2010
    • 105. Average user 130 friends
    • 106. 700 Billion minutes/month
    Source: http://www.briansolis.com/2010/11/google-and-the-rise-of-facebook/
  • 107. Engagement
    What does “Action” mean
    Give people a reason (and the impact) for acting in “Real-Time”
    If I “Like” this what will that mean?
  • 108. Real-Time
    News is now and in the hands of individuals
  • 109. Community Focus
    It’s Not About You
    Keep it focused on the community and issues
    not just your organization
  • 110. Questions