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The IDEO Process
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The IDEO Process

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  • 1. The IDEO process – a 5 Step Method 1. Understand 2. Observe 3. Visualize 4. Evaluate & Refine 5. Implement
  • 2. Step 1: Understand The market The client The technology Are they really constraints?
  • 3. Step 2: Observe What confuses? What is hated? What is not satisfied?
  • 4. Step 3: Visualize How will our solution solve the problem? Do a roll play Write a story board Build a prototype
  • 5. Step 4: Evaluate & Refine Plan on several prototypes
  • 6. Step 5: Implement Commercialize Market
  • 7. The IDEO process – a 5 Step Method 1. Understand 2. Observe 3. Visualize 4. Evaluate & Refine 5. Implement
  • 8. Did you hear me speak ? Frank@FrankSchwabSpeaks.com http://www.FrankSchwabSpeaks.com

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