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The IDEO process – a 5 Step Method 
1. Understand 
2. Observe 
3. Visualize 
4. Evaluate & Refine 
5. Implement
Step 1: Understand 
The market 
The client 
The technology 
Are they really constraints?
Step 2: Observe 
What confuses? 
What is hated? 
What is not satisfied?
Step 3: Visualize 
How will our solution solve the problem? 
Do a roll play 
Write a story board 
Build a prototype
Step 4: Evaluate & Refine 
Plan on several prototypes
Step 5: Implement 
Commercialize 
Market
The IDEO process – a 5 Step Method 
1. Understand 
2. Observe 
3. Visualize 
4. Evaluate & Refine 
5. Implement
Did you hear me speak ? 
Frank@FrankSchwabSpeaks.com 
http://www.FrankSchwabSpeaks.com
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The IDEO Process

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Transcript of "The IDEO Process"

  1. 1. The IDEO process – a 5 Step Method 1. Understand 2. Observe 3. Visualize 4. Evaluate & Refine 5. Implement
  2. 2. Step 1: Understand The market The client The technology Are they really constraints?
  3. 3. Step 2: Observe What confuses? What is hated? What is not satisfied?
  4. 4. Step 3: Visualize How will our solution solve the problem? Do a roll play Write a story board Build a prototype
  5. 5. Step 4: Evaluate & Refine Plan on several prototypes
  6. 6. Step 5: Implement Commercialize Market
  7. 7. The IDEO process – a 5 Step Method 1. Understand 2. Observe 3. Visualize 4. Evaluate & Refine 5. Implement
  8. 8. Did you hear me speak ? Frank@FrankSchwabSpeaks.com http://www.FrankSchwabSpeaks.com
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