The Ideo Process

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The IDEO process – a 5 Step Method 1. Understand 2. Observe 3. Visualize 4. Evaluate & Refine 5. Implement
Are they really constraints? ‏ Step 1: Understand The market The client The technology
Step 2: Observe What confuses? What is hated? What is not satisfied?
Step 3: Visualize Do a roll play Write a story board Build a prototype How will our solution solve the problem?
Step 4: Evaluate & Refine Plan on several prototypes
Step 5: Implement Commercialize Market
The IDEO process – a 5 Step Method 1. Understand 2. Observe 3. Visualize 4. Evaluate & Refine 5. Implement