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Welcome To Long John Silvers Final

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  • 1. A2 Group
    Mr. VishalMhatre
    Mr. VikasShirke
    Mr. AshishMhatre
    Mr. Manish Pawar
    Mr. YashAmle
    Mr. SwapnilKhadye
  • 2. Welcome to Long John Silvers
    Feel Good with Seafood…
  • 3. Introduction
    Case AnalysisCase: Long John SilverTopic: Consumer Behaviour
    Long John Silver's is the largest quick-service seafood restaurant chain in the United States.
    The chain's more than 1,200 units, located in 36 states.
    On the growing consumer demand for quick service sea food, we are opening LJS’s in Mumbai.
  • 4. Why in Mumbai?
    On our official site we received Indian customer request to open LJS’s in Mumbai.
    In Mumbai people are fond of sea food and there is need for quick service Sea food Joint.
    Our promise, to provide each guest great tasting, reasonably priced fish, chicken and seafood in a fast and friendly manner on his every visit.
  • 5. Location
    Colaba, near Regal Cinema Mumbai
    Approx 10,000 sq.ft area
    Two Storey store
  • 6. Segmentation
    • South Mumbai
    • 7. Income level : 20,000 + per month
    Target Audience
    • Age Group : 5 to 35 years.
    • 8. Sea food lovers
  • LAYOUT(Ground)
  • 9. LAYOUT(First Storey)
  • 10. Pre- Launch Promotions
    Media coverage including News Papers,T.V, Radio and Web Sites.
    Hoardings
    Advertised as –
    ‘MUMBAI HERE WE COME’
    Be Good with ‘SEA FOOD’
    * Long John Silver now in Mumbai
  • 11. GRAND LAUNCH
    • Times of India selected to help introduce LONG John Silver to Indian consumers and Launch India’s first SEA food Joint.
    • 12. Our store inauguration ceremony by our brand ambassador, SachinTendulkar (as he is a local Boy, mass appeal and loves Sea Food)
  • 13. Thank You