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Market research on Indian Express
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Market research on Indian Express

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Transcript

  • 1.  
  • 2. Indian EXPRESS Behind in the
  • 3. MARKETING RESEARCH ON
    • The Indian EXPRESS
  • 4. RESEARCH OBJECTIVE
    • Is the sales of
    • The Indian EXPRESS down?????
    • (in Mumbai)
  • 5. PRODUCT INFORMATION
    • The Indian Express
    • The Indian EXPRESS is an INDIAN
    • based newspaper owned by
    • Ramnath Goenka.
    • Started
    • Indian Express By Chennai based
    • 1931 Veradharajulu Naidu.
  • 6. PRODUCT INFORMATION
    • Indian Express (in 1999)
    • Northern Edition Southern Edition
    • (Indian Express) (The New Indian Express)
    • The Indian EXPRESS
  • 7. INDIAN EXPRESS GROUP
    • The Indian Express Group also owns other newspapers in India such as :
    • Financial Express.
      • Loksatta.
        • Jansatta.
          • Screen.
            • The Sunday Express.
  • 8. INDIAN EXPRESS GROUP
    • There’s more than just empowering the journalism when it comes to the group.
    • The group hosts some of the most popular premier events in India which serve as a platform to identify, promote and reward the talent in various fields.
  • 9. Which English Newspaper do you read?
  • 10. What is so special about this newspaper?
  • 11. Which English newspaper will you prefer if your favorite one is not available?
  • 12. Please rate the performance of following newspaper from 1 to 5. (1 being the highest & 5 being the least) No of People
  • 13. What are the attributes which you want in a newspaper?
  • 14. Have you ever read The Indian Express newspaper?
  • 15. If YES,Did you liked reading it?
  • 16. If NO, What are the attributes to be improved in this newspaper?
  • 17. Please rate the Indian Express on the scale of 1 to 3. (1 being the highest & 3 being the lowest) Ratings No of People
  • 18. How many The Indian EXPRESS newspaper do you purchase & how many are sold in comparison to others per day? Newspapers No of Units
  • 19. GRIEVANCES
    • Less Entertainment & Sports News.
    • Less technological development news.
    • Job classifieds are not so well published.
    • No health related issues/guidance mentioned.
    • Size & layout of newspaper.
  • 20. Conclusion
    • Yes! The sales of The Indian EXPRESS is down due to the absence of the said attributes.
  • 21. Sources of data
    • Manual Survey conducted
    • Data collected from sample size of 60 people.
    • Web Sites
    • www.indianexpress.com
    • www.google.com
  • 22.
    • THANK YOU