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The NextGen Way of Marketing to the NextGen -- Global Youth Marketing Forum Mumbai Feb 10, 2010 Ashok Lalla
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The NextGen Way of Marketing to the NextGen -- Global Youth Marketing Forum Mumbai Feb 10, 2010 Ashok Lalla

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NextGen Way of Marketing to NextGen_ A Keynote Presentation by Ashok Lalla, President - Digital, Euro RSCG at the Global Youth Marketing Forum (Mumbai, Feb 2010)

NextGen Way of Marketing to NextGen_ A Keynote Presentation by Ashok Lalla, President - Digital, Euro RSCG at the Global Youth Marketing Forum (Mumbai, Feb 2010)

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  • 1. The NextGen Way Of Marketing To The NextGen
    Global Youth Marketing Forum
    Mumbai, February 10, 2010
  • 2. Yes, it’s the digital way and …
  • 3. It’s as simple as a, b, c…
  • 4. A
    Anywhere, anytime, anything.
  • 5. B
    Build on ideas, not apps.
  • 6. C
    Contextualize, don’t generalize.
  • 7. D
    Don’t communicate,
    but join conversations.
  • 8. E
    Exchange before you engage.
  • 9. F
    Focus on the social,
    not functional.
  • 10. G
    Grow trust before you sell.
  • 11. H
    Hi- touch is what makes
    hi-tech work.
  • 12. I
    Invite, involve… then inform.
  • 13. J
    Join communities,
    don’t build them.
  • 14. K
    KISSS
    Keep it simple, short & social.
  • 15. L
    Learn the lingo of abbrs.
  • 16. M
    Make friends before you make customers.
  • 17. N
    Never lie. They’re young,
    not stupid.
  • 18. O
    Observe, listen, learn, participate.
  • 19. P
    Proud is good. Loud is not.
  • 20. Q
    Question the status quo.
    Keep evolving.
  • 21. R
    Real and human works.
    Every time.
  • 22. S
    Socialize. Don’t sell.
  • 23. T
    Tweet & greet. 140 characters is the new ‘hello’.
  • 24. U
    U-tals are the future,
    not portals.
  • 25. V
    V is me+. Make it here &
    you’re home.
  • 26. W
    Websites are passé. Reach them wherever, whenever, whatever.
  • 27. X
    X-factor. Find yours.
  • 28. Y
    Why? The one question gen y always has. Have answers.
  • 29. Z
    Z isn’t the last word. That’s the prerogative of the youth.
  • 30. They are
    Don’t market to them. Get into their world and live alongside them.
  • 31. Ashok lalla
    President – digital
    Euro rscg
    Ashok.lalla@eurorscg.com
    www.twitter.com/ashoklalla

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