The NextGen Way of Marketing to the NextGen -- Global Youth Marketing Forum Mumbai Feb 10, 2010 Ashok Lalla

The NextGen Way Of Marketing To The NextGen
Global Youth Marketing Forum
Mumbai, February 10, 2010

Yes, it’s the digital way and …

It’s as simple as a, b, c…

A
Anywhere, anytime, anything.

B
Build on ideas, not apps.

C
Contextualize, don’t generalize.

D
Don’t communicate,
but join conversations.

E
Exchange before you engage.

F
Focus on the social,
not functional.

G
Grow trust before you sell.

H
Hi- touch is what makes
hi-tech work.

I
Invite, involve… then inform.

J
Join communities,
don’t build them.

K
KISSS
Keep it simple, short & social.

L
Learn the lingo of abbrs.

M
Make friends before you make customers.

N
Never lie. They’re young,
not stupid.

O
Observe, listen, learn, participate.

P
Proud is good. Loud is not.

Q
Question the status quo.
Keep evolving.

R
Real and human works.
Every time.

S
Socialize. Don’t sell.

T
Tweet & greet. 140 characters is the new ‘hello’.

U
U-tals are the future,
not portals.

V
V is me+. Make it here &
you’re home.

W
Websites are passé. Reach them wherever, whenever, whatever.

X
X-factor. Find yours.

Y
Why? The one question gen y always has. Have answers.

Z
Z isn’t the last word. That’s the prerogative of the youth.

They are
Don’t market to them. Get into their world and live alongside them.

Ashok lalla
President – digital
Euro rscg
Ashok.lalla@eurorscg.com
www.twitter.com/ashoklalla

by Ashok Lalla