The Future Of Digital For Brands

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Keynote presentation on 'The Future Of Digital For Brands' made at the World Brand Congress by Ashok Lalla, President - Digital, Euro RSCG.

The presentation covers 11 Themes for 2011 that will shape the future of digital for brands,

Published in: Business, News & Politics

The Future Of Digital For Brands

  1. 1. Let’s Look AtThe Past…
  2. 2. Drawing upon the discussions underway amongst 350+ Marketing, Brand and Digital folks spread across 6 continents on my LinkedIn Group on…
  3. 3. ThatWill ShapeThe Future Of Digital For Brands
  4. 4. http://bit.ly/gs4LEr
  5. 5. http://www.jonessoda.com/
  6. 6. http://bit.ly/fhTKKq
  7. 7. http://www.eurorscglondon.co.uk/
  8. 8. http://www.letscolorproject.com/
  9. 9. digital add-on CRM events ATL brand
  10. 10. http://bit.ly/fRQvLV
  11. 11. http://www.jaagore.com/
  12. 12. http://tcktcktck.org/
  13. 13.  Humanizing Brands  Crowdsourcing Public Opinion  PuttingThe ‘Social’ Into Social Media Marketing  360°Wraparound Brand Experiences  Digital Agencies Going Non-Digital  Focus on Reality & Authenticity  Discovering Life Beyond The ‘Like’  Communities Seeded Around Causes & Consumer Context  The MoveTo Divergence  Social Commerce  Digital DejaVu
  14. 14. Ashok Lalla President – Digital Euro RSCG ashok.lalla@eurorscg.com @ashoklalla Join my Group

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