Social Marketing 2010 Trends To Watch Out For Ashok Lalla

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Social Marketing 2010: Trends to Watch Out For

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  • good piece of info...specially new meaning of words like OTS & ROI
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Social Marketing 2010 Trends To Watch Out For Ashok Lalla

  1. 1. Social Marketing 2010: 10 trends to watch out for<br />
  2. 2. #1.brands adopting the new www & reaching out to consumers whatever, whenever, wherever they are. <br />
  3. 3. #2.brands discovering their Unique Social Personality (usP) and making it the basis of consumer interactions. <br />
  4. 4. #3. creating brand momentum by focusing on the moments, instead of trying to be momentous.<br />
  5. 5. #4.Brand Tweetology – the art of creating consumer-brand chemistry 140 characters at a time.<br />
  6. 6. #5.recognition that the social media of the future is people. Not websites, applications or widgets.<br />
  7. 7. #6.encouraging conversations through emotional appeal, not chasing conversions through sales spiel.<br />
  8. 8. #7.Opportunity to socialize (OTS) & return on Involvement (ROI) becoming the new measures of success.<br />
  9. 9. #8.Sociability Quotient becoming the new marketing currency of brands.<br />
  10. 10. #9.Digital moving from peripheral to central in marketing planning.<br />
  11. 11. #10.convergence of traditional marketing wisdom with social marketing smarts. <br />
  12. 12. Ashok lallaPresident – digital euro rscgindiaashok.lalla@eurorscg.comwww.twitter.com/ashoklalla<br />

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