12 ways for travel brands to make social media work smarter in 2012

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This was the presentation I made at EyeForTravel's India Distribution Summit, held in Mumbai in October 2011.

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12 ways for travel brands to make social media work smarter in 2012

  1. 1. 12 Ways For Travel Brands To MakeSocial Media Work Smarter in 2012
  2. 2. Recognize that travel itself is the ultimate SOCIAL media.
  3. 3. Express yourself through the voice &face of your own people & partners.Social is about people. Not entities.
  4. 4. Make your customers your media and your brand will travel farther than you can imagine.
  5. 5. Make the core building blocks of your business the focus of your Social Media story. Food. Rooms. Activities. Rituals.
  6. 6. Stories. That’s what travel is about. And Social Media too.Tell them. Create them. Invite them.
  7. 7. A picture tells a thousand words. Andtravels across geography & language. Show & Tell.
  8. 8. Focus on sharing & spreading warmth and speak with a smile. Influence will follow.
  9. 9. Socialize. Don’t sell. Tell the little things you would tofriends. After you return from a trip.
  10. 10. Friends.Treat your audience as friends. Not customers.For that, you have advertising.
  11. 11. Stay tuned in.Be receptive. And responsive. Be grateful for praise. And thankful for criticism.
  12. 12. Build the mythology around your brand.Through the eyes and words of your guests. Your employees.
  13. 13. Measure. Iterate. Evolve.And focus on Life beyond the Like.
  14. 14. 1. Recognize travel is the ultimate Social Media. 2. Remember Social is about people. Not entities. 3. Make your customers your media. 4. Make the soul of your business focus of your story.5. Stories. That’s what travel & Social Media is all about. 6. A picture tells a thousand words. Show and tell. 7. Share & spread warmth. Speak with a smile. 8. Socialize. Don’t sell. 9. Treat your audience as friends. Not customers. 10. Stay tuned in. Be receptive. And responsive. 11. Build the mythology around your brand.12. Measure. Iterate. Evolve. Focus on Life beyond the Like.
  15. 15. Integrate. With the rest of the Marketing mix.Importantly, with your CRM systems, so you ‘recognize’ your customers, even in the Social stream.
  16. 16. @ashoklallaGlobal community ofDigital & Brand folks from 35+ countries

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