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10 Digital Engagement Trends which will define Social Marketing success in 2010
 

10 Digital Engagement Trends which will define Social Marketing success in 2010

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10 Digital Engagement Trends which will define Social Marketing success in 2010 -- By Ashok Lalla, President - Digital, Euro RSCG India

10 Digital Engagement Trends which will define Social Marketing success in 2010 -- By Ashok Lalla, President - Digital, Euro RSCG India

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    10 Digital Engagement Trends which will define Social Marketing success in 2010 10 Digital Engagement Trends which will define Social Marketing success in 2010 Presentation Transcript

    • 10 digital engagement trends which will define social marketing success in 2010
    • #1.high touch, not high tech being the game changer.
    • #2.15 mega pixels of fame becoming the next 15 minutes of fame.
    • #3. community co-creating brands rather than marketers creating a brand community.
    • #4.people as media rather than websites as media.
    • #5.emotions & interactions rather than impressions & transactions.
    • #6.conversing through message seeding rather than advertising through media placements.
    • #7.précis marketing adding more to precision marketing.
    • #8.multi-link collaboration rather than one-to-one.
    • #9.show & share rather than conceal & control.
    • #10.tweet & greet rather than feet on street.
    • Ashok lallaPresident – digital euro rscgindiaashok.lalla@eurorscg.comwww.twitter.com/ashoklalla