10 Digital Engagement Trends which will define Social Marketing success in 2010

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10 Digital Engagement Trends which will define Social Marketing success in 2010 -- By Ashok Lalla, President - Digital, Euro RSCG India

10 Digital Engagement Trends which will define Social Marketing success in 2010 -- By Ashok Lalla, President - Digital, Euro RSCG India

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  • 1. 10 digital engagement trends which will define social marketing success in 2010
  • 2. #1.high touch, not high tech being the game changer.
  • 3. #2.15 mega pixels of fame becoming the next 15 minutes of fame.
  • 4. #3. community co-creating brands rather than marketers creating a brand community.
  • 5. #4.people as media rather than websites as media.
  • 6. #5.emotions & interactions rather than impressions & transactions.
  • 7. #6.conversing through message seeding rather than advertising through media placements.
  • 8. #7.précis marketing adding more to precision marketing.
  • 9. #8.multi-link collaboration rather than one-to-one.
  • 10. #9.show & share rather than conceal & control.
  • 11. #10.tweet & greet rather than feet on street.
  • 12. Ashok lallaPresident – digital euro rscgindiaashok.lalla@eurorscg.comwww.twitter.com/ashoklalla