Acknowledgement I’d like to thank Mrs. Sanjeevani Ayachit, our internal guide for her guidance and feedback during this project. During my internship, I worked with a lot of people and would like to thank them for their inputs during my work period. Mrs. Priyadarshini Rao, Mr. Jaydeep Shetty, Mr. Imran Khan, Ms. Rajul Jain, Ms. Neha Kudalkar
Priyadarshini Rao • Studied Fashion Design from SNDT, Mumbai and specialized in textile design from Sophia Polytechnic, Mumbai • Started her label in1996 • Classic styles- trying to give an Indian feel to the more contemporary and modern styles. • Natural colour palettes •Natural fabrics- silk, linen, cottons
The Brand•The brand is called Mineral because it caneffortlessly move into the direction the companywants to mould it into.•Eg- From womens wear it can easily translate intohome products etc. Also its pure in its nature andform.•No More Seasons- the clothing is not season bound.It has classic/clean lines and something that is notnecessarily driven by seasons.•Target consumer is aged between 25 and 40 years.•Products- Women’s wear, bags, accessories•Focus is mainly on tops and dresses
The Design Project • Dresses for girls (age group 4-10) •Using fabrics with meterage less than 40m • CMT shouldn’t go over Rs. 200/- • Should be in sync with the Spring Summer line •Price points Rs.899/- and 1299/-
Sales Report Conclusion • SS Juhu is a more upmarket store than SS Andheri, so different styles sell at the two stores. Eg. Dressier styles sell at Juhu •Sobo Central in South Bombay has not been able to attract customers as much as the Oberoi Central has been, mostly because South Bombay clients look for more exclusivity. •Mineral is a top wear brand and they have hardly been able to sell any bottom wear in the 2 months that they have been in the market.