iPROMO 2012 Tarasov
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iPROMO 2012 Tarasov

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Доклад Тараса Тарасова на конференции iPROMO 2012

Доклад Тараса Тарасова на конференции iPROMO 2012

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iPROMO 2012 Tarasov iPROMO 2012 Tarasov Presentation Transcript

  • íË ÒӈˇθÌ˚ı ÍÂÈÒ‡àÎË Í‡Í Ô˂Θ¸ ÒÓÚÌË, Ú˚Òfl˜Ë, ÏËÎÎËÓÌ˚.
  • ëÓÚÌË
  • Sociality Rocks!
  • Sociality Rocks!
  • Sociality Rocks!• çÓθ ‚ χÍÂÚËÌ„• 2000+ Û˜‡ÒÚÌËÍÓ‚• 10.000+ ÒӈˇθÌ˚È Óı‚‡Ú• ë‡Ï˚ÈÒ„ÏÂÌÚ ·Ẩ ̇ ˚ÌÍ ‚ Ò‚ÓÂÏ ÛÁ̇‚‡ÂÏ˚È
  • ä‡Í ˝ÚÓ ·˚ÎÓ Ò‰Â·ÌÓ?
  • ä‡Í ˝ÚÓ ·˚ÎÓ Ò‰Â·ÌÓ?• éÔ‰ÂÎÂÌË ˆÂ΂ÓÈ ‡Û‰ËÚÓËË Ë ÏÂÒÚ Ó·ËÚ‡ÌËfl• ÉÛÔÔ˚ ‚ Facebook, VKontakte, Linked In• Twitter, Í‡Í ÓÒÌÓ‚ÌÓÈ ÌÓ‚ÓÒÚÌÓÈ Í‡Ì‡Î• Picasa, ‚Ò β·flÚ ‡ÒÒχÚË‚‡Ú¸ Ò·fl ̇ ÙÓÚÓ• Youtube, ·Óθ¯Â ˜ÂÏ ÙÓÚÓ Î˛·flÚ ÚÓθÍÓ ‚ˉÂÓ
  • ìÓÍË
  • ìÓÍË• VKontakte, Ì ‡·ÓÚ‡ÂÚ• Linked in ‡·ÓÚ‡ÂÚ Ì‡ ÛÁ̇‚‡ÂÏÓÒÚ¸ Ë ÔÂÒÚËÊ• Twitter, ‡·ÓÚ‡ÂÚ Ì‡ „ÂÌÂ‡ˆË˛ Îˉӂ• îÓÚÓ„‡ÙËË ÓÚ΢Ì˚È ÂÚÂ̯ËÌ ËÌÒÚÛÏÂÌÚ• ÇˉÂÓ „ÂÌÂËÛÂÚ ‚Á˚‚ÌÓÈ Ú‡ÙÙËÍ• èÂËӉ˘ÌÓÒÚ¸ Ó·ÌÓ‚ÎÂÌËÈ ÍËÚ˘̇
  • í˚Òfl˜Ë
  • èÚ˘ËÈ ÉÓÓ‰ÓÍ
  • èÚ˘ËÈ ÉÓÓ‰ÓÍ
  • èÚ˘ËÈ ÉÓÓ‰ÓÍ• ÉÓ‰ ‡Á‡·ÓÚÍË• Ñ‚‡ ÏÂÒflˆ‡ ̇ ˚ÌÍ• óÂÚ͇fl ÙÓÍÛÒËӂ͇ ̇ ÛÁÍÛ˛ ˆÂÎÂ‚Û˛ „ÛÔÔÛ• 700.000+ Û˜‡ÒÚÌËÍÓ‚• 200.000+ ÔÓÒ¢‡˛Ú ÔËÎÓÊÂÌË Âʉ̂ÌÓ• 80.000+ ÛÌË͇θÌ˚ ÔÓÒÂÚËÚÂÎË• íÓÔ 10 ÒÂ‰Ë Ò‡Ï˚ı ÔÓÔÛÎflÌ˚ı• çÓθ ‚ χÍÂÚËÌ„
  • åËÎÎËÓÌ˚
  • éÚÍ˚ÚÍË Ì‡ ÒÚÂÌÛ
  • «éÚÍ˚ÚÍË Ì‡ ÒÚÂÌÛ - ‰Ó·‡‚¸ Ò‚Ó˛ ÓÚÍ˚ÚÍÛ» - ˝ÚÓ Ò‡ÏÓ ·Óθ¯Ó ÔËÎÓÊÂÌË ‚ ÒӈˇθÌÓÈ ÒÂÚË ÇÍÓÌÚ‡ÍÚÂ.   ë ÔÓÏÓ˘¸˛ “éÚÍ˚ÚÓÍ Ì‡ ÒÚÂÌÛ” ÔÓθÁÓ‚‡ÚÂÎË ÓÚÔ‡‚Îfl˛Ú ‚ËÚۇθÌ˚ ÓÚÍ˚ÚÍË ‰Û„-‰Û„Û
  • 鷢 ÍÓ΢ÂÒÚ‚Ó ÛÌË͇θÌ˚ı ÔÓθÁÓ‚‡ÚÂÎÂÈ ÔËÎÓÊÂÌËfl:15 700 000 ë‰Ì ÒÛÚÓ˜ÌÓ ÍÓ΢ÂÒÚ‚Ó ÛÌË͇θÌ˚ı ÔÓθÁÓ‚‡ÚÂÎÂÈ: 270 000
  • á̇ÂÏ ÔÓθÁÓ‚‡ÚÂÎÂÈ ‚ ÎˈÓ
  • ÑÂÏÓ„‡ÙËfl ÜÂÌ˘ËÌ˚ åÛʘËÌ˚ 78 % 22 % åÛʘËÌ˚ ÜÂÌ˘ËÌ˚до 18 2.83 % до 18 9.75 %от 18 до 21 2.46 % от 18 до 21 10.4 %от 21 до 24 3.89 % от 21 до 24 15.52 %от 24 до 27 4.23 % от 24 до 27 15.7 %от 27 до 30 2.83 % от 27 до 30 9.86 %от 30 до 35 2.27 % от 30 до 35 7.76 %от 35 до 45 1.55 % от 35 до 45 6.03 %от 45 0.87 % от 45 4.06 %
  • ÉÂÓ„‡ÙËfl 28.5% 65.0% 5.1% 1.4%êÓÒÒËfl ìÍ‡Ë̇ Å·ÛÒ¸ ÑÛ„ËÂ
  • ÇÂÏfl Ë ÏÂÒÚÓ
  • è‡Á‰ÌËÍË - ‚Ò β·flÚ Ô‡Á‰ÌËÍËᇠÓʉÂÒÚ‚ÂÌÒÍË ͇ÌËÍÛÎ˚ 2012 ·˚ÎÓ ÓÚÔ‡‚ÎÂÌÓ ·ÓΠ50 ÏÎÌ ÓÚÍ˚ÚÓÍ
  • çÂÒÍÓθÍÓ ÔËÏÂÓ‚
  • Pringles  •äÓ΢ÂÒÚ‚Ó ÛÌË͇θÌ˚ı ÔÓÒÂÚËÚÂÎÂÈ, ÔÓÒÂÚË‚¯Ëı Á‡·ẨËÓ‚‡ÌÌÓ ÔËÎÓÊÂÌË•‚ ÔÂËÓ‰ Ò 17-31 ‰Â͇·fl 2011 „. – 9 049 816•äÓ΢ÂÒÚ‚Ó ÔÓÒÏÓÚÓ‚ ÔËÎÓÊÂÌËfl ‚ ÔÂËÓ‰ Ò 17-31 ‰Â͇·fl 2011 „. – 23 703 014•äÓ΢ÂÒÚ‚Ó ÓÚÔ‡‚ÎÂÌÌ˚ı ·ẨËÓ‚‡ÌÌ˚ı ÓÚÍ˚ÚÓÍ – 3 908 389
  • 儇ÙÓÌ•äÓ΢ÂÒÚ‚Ó ÛÌË͇θÌ˚ı ÔÓÒÂÚËÚÂÎÂÈ, ‚ ÔÂËÓ‰ Ò 03-17 flÌ‚‡fl 2012 „. – 6 313 140•äÓ΢ÂÒÚ‚Ó ÔÓÒÏÓÚÓ‚ ÔËÎÓÊÂÌËfl ‚ ÔÂËÓ‰ Ò 03-17 flÌ‚‡fl 2012 „. - 13 354 341•äÓ΢ÂÒÚ‚Ó ÓÚÔ‡‚ÎÂÌÌ˚ı ·ẨËÓ‚‡ÌÌ˚ı ÓÚÍ˚ÚÓÍ – 2 737 110
  • ÖÒÎË Ç‡Ò ÌÂÚ ‚ àÌÚÂÌÂÚÂ, Á̇˜ËÚ Ç˚ Ì ÒÛ˘ÂÒÚ‚ÛÂÚÂ. ÅËÎÎ ÉÂÈÚÒ
  • ÖÒÎË Ç‡Ò ÌÂÚ ‚ ëӈˇθÌ˚ı ëÂÚflı, Á̇˜ËÚ Ç˚ Ì ÒÛ˘ÂÒÚ‚ÛÂÚÂ.
  • taras@tarasov.biz