The "Would-Be-Official" Jimmy John's Digital Marketing Campaign

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Check out this Jimmy John's Campaign, with refined social media and extra digital marketing to boost the company to the next level of awesome.

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The "Would-Be-Official" Jimmy John's Digital Marketing Campaign

  1. 1. The “Would-Be-Official”Jimmy John’sDigital Marketing Strategy<br />AshlieForchione, 2011<br />New Media Driver’s License Final Project<br />
  2. 2. You Talkin’ to ME?<br />Hitting the JJ’s Target Market<br /> Who are they?<br /> What do they want?<br /> How can we give it to them?<br />
  3. 3. Strengths<br />Weaknesses<br />Threats<br />Opportunities<br />
  4. 4. The Freaky Good Idea<br />Use established JJ’s subculture<br />Create a viral buzz<br />Goals<br />
  5. 5. Bada Bing! Mama Approved AdWords<br />Increase traffic to webpage, blog, etc.<br />Sponsor relevant keywords:<br />“Jimmy Johns”<br />“Jimmy Johns menu”<br />“Jimmy Johns locations”<br />“Jimmy John’s hours”<br />
  6. 6. Bada Bing! SEO<br />Content,<br />Content,<br />Content!<br />& Easy Access.<br />
  7. 7. Bada Bang! Social Media<br />YouTube<br />Twitter<br />Blog<br />Foursquare<br />
  8. 8. Google Analytics<br />&<br />YouTube Insight<br />Keeping Track of All Those Numbers<br />
  9. 9. Your Buck for The Bang<br />SEO Strategy: Essentially Free!*<br />AdWords Campaign : $238,352.4-291,319.2 Annually<br />YouTube : Essentially Free!*<br />Twitter : Essentially Free!*<br />Blog : Essentially Free!*<br />Foursquare : Essentially Free!*<br />*Cost of maintenance not included.<br />
  10. 10. Capiche?<br />Contact: ashlie.forchione@gmail.com I amforchione I ashlieforchione.com<br />

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