Building your brand

458 views
398 views

Published on

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
458
On SlideShare
0
From Embeds
0
Number of Embeds
37
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • * IADIE Branding Worksheet
  • Building your brand

    1. 1. The Art ofTellingYOUR Story 1(c)The InternationalAssociation of Design Industry Entrepreneurs, 2010
    2. 2. 2  ReviewCurrent Brand (if exists)  Brainstorm Ideas  Build Participation  Establish Basis for Brand Process (c)The InternationalAssociation of Design Industry Entrepreneurs, 2010
    3. 3. DEFINITION:  The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. WHAT ELSE?  It’s your personality.  It’s the promise you make to the world.  It’s a lifestyle.  It can be a company’s most valuable asset. 3(c)The InternationalAssociation of Design Industry Entrepreneurs, 2010
    4. 4.  Pricing  Distribution  Quality  Presence  Awareness  Reputation  Image  Benefits  Position Salience  Preference  Share of Market  CustomerCommitment 4(© The InternationalAssociation of Design Industry Entrepreneurs, 2010
    5. 5. 5(c)The InternationalAssociation of Design Industry Entrepreneurs, 2010
    6. 6. THE OBVIOUS…  Your website  Your business cards  Your logo  Your business name  Your elevator pitch  Your brochures THE NOT-SO OBVIOUS…  Your headshot  Your e-mail signature  Your vehicle  Your external AND internal communications  Your social media presence  Your phone/voice mail greeting  Your estimates & invoices  The way you look & act.  The way youARE. 6(c)The InternationalAssociation of Design Industry Entrepreneurs, 2010
    7. 7. 7  Brand Position  Brand Promise  Brand Personality  Brand Story  Brand Associations  *See IADIE BrandingWorksheet (c)The InternationalAssociation of Design Industry Entrepreneurs, 2010
    8. 8.  (Refer back to our first month’s curriculum.)  Your vision statement(s) answers this question: “What are we building?” and “What do we want to be?”  Focus is on the future  Guides the mission and business plan  Should be a memorable and engaging expression of hope and inspiration. 8(c)The InternationalAssociation of Design Industry Entrepreneurs, 2010
    9. 9.  What’s your mission?  Why are you in business?  Who do you serve? 9(c)The InternationalAssociation of Design Industry Entrepreneurs, 2010
    10. 10.  What is your belief system?  What fuels you?  What are you passionate about?  What will keep you excited, happy and driven, even on those tough days? 10(c)The InternationalAssociation of Design Industry Entrepreneurs, 2010
    11. 11.  Look at long term, and short term goals.  What do you want to accomplish? 11(c)The InternationalAssociation of Design Industry Entrepreneurs, 2010
    12. 12.  What words best describe the value you offer?  Your personality? 12(c)The InternationalAssociation of Design Industry Entrepreneurs, 2010
    13. 13.  For what are you known?  Where do you excel?  Build on that! 13(c)The InternationalAssociation of Design Industry Entrepreneurs, 2010
    14. 14.  What is your reputation in the market place?  Survey your customers and your S.O.I. 14(c)The InternationalAssociation of Design Industry Entrepreneurs, 2010
    15. 15.  Go back to your SWOT Analysis.  What could you improve?  What should you avoid?  What are people in your market likely to see as weaknesses?  What factors lose you sales? 15(c)The InternationalAssociation of Design Industry Entrepreneurs, 2010
    16. 16.  Identify your target audience.  Who is your customer?  Create a customer profile. 16(c)The InternationalAssociation of Design Industry Entrepreneurs, 2010
    17. 17.  Why are you the best choice?  What unique value do you bring to your customers? 17(c)The InternationalAssociation of Design Industry Entrepreneurs, 2010
    18. 18.  Create a “Brand Binder” or shared file!  Become an ambassador of your brand.  Share it with your team.  Create a habit of consistent brand execution. 18(c)The InternationalAssociation of Design Industry Entrepreneurs, 2010
    19. 19.  Assess where you are:  Use the Survey  Brand Experience Checklist  Get clear about where you want to go.  Do it!  Implement one step at a time.  Create a habit around checking in on your brand. (c)The InternationalAssociation of Design Industry Entrepreneurs, 2010 19
    20. 20. Tune into Ignite. Inspire.Thrive on Design Biz Radio, Wednesdays at 11am Central! (c) 2010- InternationalAssociation of Design Industry Entrepreneurs 20 www.designbizradio.com

    ×