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Here We Go, CSOs!

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How to market your campus student organization.

How to market your campus student organization.

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  • 1. HERE WE GO, CSOS! How to Market Your Campus Student Organization Ashley Watson Graduate Assistant University Division
  • 2. WHAT ORGANIZATION DO YOU REPRESENT? WHAT IS YOUR PURPOSE?
  • 3. INCLUDE A PURPOSE WITH EVERYTHING YOU DO! Are you trying to…  gain awareness?  Recruit?  Fundraise? This will add focus to your marketing campaign
  • 4. REMEMBER: DON’T JUST PROMOTE YOUR ORGANIZATION, BUT PROMOTE THE WHY
  • 5. BRANDING  Create a brand for your organization and stay true to it  Consistency and repetition is everything  Everyone uses school colors, so think outside the box  Slogans, fonts, colors  Be unique and you’ll be REMEMBERED
  • 6. CREATE AN IDENTITY Start internally Be prepared to answer questions like:  “What do you do?” “How can I join?”  “What type of people join your organization?”  “Are there any requirements to join?”  “How will I benefit by joining your organization?”  Make sure members are on the same page, so you can clearly communicate information to those outside the organization.
  • 7. FUNDRAISING  Relevant to your organization  Know what your strengths are and maximize efforts  Dance team could have a dance clinic to teach local students  Ask local businesses to get involved  Including local businesses will help with networking in the community  Business pays for group’s t-shirt, in exchange for placing their logo on the back  Businesses will give back 10% of their business on a certain day to your club if you promote students go to their business
  • 8. NETWORKING Getting people to talk about your organization will bring awareness.
  • 9. SOCIAL MEDIA-PRIVATE  Private Facebook for members  Good for communication within group  Not everyone on Facebook? Try a group text  Find out what everyone has in common and use that medium.
  • 10. SOCIAL MEDIA-PUBLIC  Facebook  https://www.facebook.com/SalukiShakers  Twitter- Sending out short messages  Don’t be afraid to use visual content  Pictures are more likely to drive traffic to your account/tweet  Want more people to attend meetings or join your org? Tweet at them.  Create an engaging account  Create posts that your audience will want to share  https://twitter.com/USIBaseball  Instagram- Org is very visual?  Designate a social media chair to post pictures of meetings/ events
  • 11. SOCIAL MEDIA-STAY RELEVANT  Develop a common hashtag to get people talking.  Make sure everyone uses the SAME hashtag so you can track what people are saying about your org.  #USIbb  https://twitter.com/search?q=%23usibb&src=typd  Create “Guests”.  Have different members of your organization take control of your social media for a week.  Creates new and engaging content
  • 12. DON’T DO IT ALONE!  Do you have a faculty sponsor? They can help you promote and develop processes  Appoint chairs.  Social Media Chair. Fundraising Chair. Etc.

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