PubCon NOLA: Online Marketing Tools and Resources

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Whether you’re a guru or grandpa, it’s hard to keep up with search & social media’s evolving landscape. This deck breaks down all of the necessary tools you need to create a successful online …

Whether you’re a guru or grandpa, it’s hard to keep up with search & social media’s evolving landscape. This deck breaks down all of the necessary tools you need to create a successful online marketing campaign. www.ThunderSEO.com @SemplicitaMrkt

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  • 1. www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA Presented by Ashley Ward |March 18, 2014 Don’t Be A Fool– Use These Tools bit.ly/PubConNOLA DOWNLOAD this presentation online  marke+ng   tools
  • 2. www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA thunderseo.com/blog @semplicitamrkt FIRST OFF – Who Am I? linkd.in/ashleyward90 ASHLEY WARD Social Media Specialist follow along on Twitter!
  • 3. www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA social   media   tools  
  • 4. www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA Social Media Management schedule  posts   monitor  engagement   track  brand  keywords   report  analy6cs       help me!
  • 5. www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA Discover Who Is Really Interacting With You detailed demographics
  • 6. www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA Use Hootsuite To Monitor Brand Mentions
  • 7. www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA Track Your Social Progress  track  your  website  traffic   monitor  how  many  clicks               each  link  receives    customize  your  link  name   bit.ly/isreallyfun  include  your  UTM   parameters  
  • 8. www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA  track  how  many  visits  you  receive  from  sources  using  acquisi6on      analyze  how  many  visits  you  receive  from  social  networks    examine  your  main  referral  sources  
  • 9. www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA content   tools   2
  • 10. www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA Bla, bla, bla, bla bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla bla, bla bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla bla, bla bla, bla, bla, bla, bla bla, bla bla, pubcon, bla, bla, bla, bla, bla bla, bla bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla bla, bla bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, blala, bla bla, bla, bla, bla, bla, bla, bla, bla, bla bla, bla bla, bla, bla bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, nola, bla, bla, bla, bla bla, bla bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla bla, bla bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla bla, bla bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla bla, bla bla, bla, bla, bla, bla, bla, hungover, bla, bla, bla, bla, bla bla, bla bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bl, bla, bla bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla bla, bla, bla, bla, bla, bla, surfboardt, bla, bla, bla, bla, bla, bla, bla, bla, bla, Bla, bla bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla!
  • 11. www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA Never Run Out of Content Ideas
  • 12. www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA    create  and  answer  ques6ons  for  your  industry      get  blog  ideas  from  ques6ons  being  asked    a@ract  your  specific  demographic   Find Content Through Questions Question Answer
  • 13. www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA    track  and  measure  what  people  are  saying  about  your  brand      receive  a  real-­‐6me  feed  to  follow     Stay Ahead of The Game
  • 14. www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA PHOTOS
  • 15. www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA
  • 16. www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA
  • 17. www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA
  • 18. www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA
  • 19. www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA crea6ve  commons  gives  you   photos  to  use,  without  the   lengthy  copyright  fee    collect  and  compare  data,   as  well  as  enjoy  access  to   their  popular  image  library   Accompany Content With Compelling Photos (without the copyright fees)! !
  • 20. www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA Reverse Image Search To Check Your Photos! reverse  image  search  to  check  where   your  image  originally  came  from     discover  how  the  image  is  being   used,  if  modified  versions  of  the   image  exist,  or  if  there  is  a  higher   resolu6on  version  
  • 21. www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA DELETE DELETE DELETE   DELETE! DELETE DELETE DELETE! DELETE DELETE DELETE! DELETE DELETE DELETE DELETE  
  • 22. www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA project   management   3
  • 23. www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA No Organization=Stressed Employees
  • 24. www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA Stressed Employees=Unproductivity
  • 25. www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA Stressed & Unproductive Employees=Office Fires
  • 26. www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA Keep Your Team Organized & Efficient  manage  several  campaign  to-­‐do’s  from  one  place    track  employee  hours  spent  on  each  project    share  projects  and  documents  with  clients  
  • 27. www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA Organize Illustrations, Campaigns and Tasks
  • 28. www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA I Will Use Google Before Asking Dumb Questions
  • 29. www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA EVERYTHING stay  organized  with   Google  Calendar   stay  connected  with   Google  Alerts   stay  on  top  of  everything   with  Google  Drive  so many options!  stay  up-­‐to-­‐date  with   Google  Sites  
  • 30. www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA TOOL   USE   PRICING   sprout  social   social  monitoring   $40/mo,  $60/mo,  $100/mo  per  user,     hootsuite   social  monitoring   basic-­‐free,  pro-­‐  $8.99,  enterprise   bit.ly   short  links   free   google  analy6cs   tracking   free   quora    content  development   free   inboxq    content  development   free    content  idea  generator    content  development   free   flikr      photos   varies   sum  all    photos   currently  beta  stage,  no  fee   basecamp   project  management   $20-­‐$150  monthly  or  $3,000  annual   trello   project  management   Free     trackur   tracking   Basic-­‐  $97,  Premium-­‐  $197,  Ul6mate-­‐  $447   rafflecopter     social  contests   Basic-­‐  $7.99,  Business-­‐  $59.99   source  metrics   e-­‐commerce  tracking   Quote   ONLINE MARKETING OPTIONS
  • 31. www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA http://bit.ly/ pubcontools
  • 32. www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA bit.ly/PubConNOLA DOWNLOAD this presentation thunderseo.com/blog @semplicitamrkt linkd.in/ashleyward90 ASHLEY WARD   Q&A Social Media Specialist
  • 33. www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA           Facebook  developer-­‐  h@ps://developers.facebook.com/products     Hootsuite-­‐    h@p://spinnakr.com/blog/brand-­‐marke6ng/2013/02/the-­‐15-­‐cutest-­‐startup-­‐spirit-­‐animals-­‐of-­‐all-­‐6me/     the  office-­‐  h@p://throughtwoblueeyes.wordpress.com/tag/the-­‐office-­‐gifs/     Flikr-­‐  h@p://www.flickr.com/photos/ama@hews/265648198/sizes/m/”     Sum  All-­‐  h@p://sum.al/TEHW       Sum All logo-­‐  h@p://www.prweb.com/releases/2012/5/prweb9520493.htm       inlatest.com-­‐  h@p://inlatest.com/20101101196/promoted-­‐tweets     Social  Media  Delivered-­‐  h@p://www.socialmediadelivered.com/2012/05/18/top-­‐20-­‐social-­‐media-­‐management-­‐tools/     Drunk  In  Love  Beyone-­‐  h@p://www.2dopeboyz.com/2013/12/13/beyonce-­‐drunk-­‐in-­‐love-­‐jay-­‐z/       Beyonce-­‐  h@p://thedistantlife.tumblr.com/post/60628528041       Boho  Bedroom-­‐  h@p://www.pinterest.com/pin/188377196887919100/       Elegant  Bedroom-­‐  h@p://media-­‐cache-­‐ec0.pinimg.com/originals/01/81/68/0181685503da86b1cf7d584192ddc71a.jpg       Bart  Simpson-­‐  h@p://sharp-­‐developer.net/Fun/Bart-­‐Ques6on.aspx       Office  Space-­‐  h@p://aidthoughts.org/?p=887       Office  Space  Stapler-­‐   h@p://www.nbcbayarea.com/blogs/prop-­‐zero/Jerry-­‐Brown-­‐Stapler-­‐Printer-­‐Ballot-­‐Ini6a6ve-­‐Pe66ons-­‐Circulators-­‐Signature-­‐ Gathering-­‐144679465.html       Office  Space  Fire-­‐  h@p://k6sma6cs.wordpress.com/2008/03/22/office-­‐space-­‐by-­‐judge-­‐1999/       Image Source