Dazhi client introduction (updated)[1]

Company Introduction June 1, 2010

Objectives
Open new channel s to reach passive seekers - increase candidate pool
Significantly reduce unqualified applicant numbers-increase ad spend ROI
Build an opt-in database for future outbound distributions on mobile channel – candidate pipelining
Establish (client) as a progressive, forward thinking employer – Employer Branding

Mobile Phone Market “ China has over 230 million people who use their cellular phones to surf the internet and it’s growing at 12 million per month. 50 per cent of the total number of netizens in the country!” CNNIC (China Internet Network Information Center) Mid-Aged Educated Spending Power > 10,000 8,000 -10,000 5,000 -10,000 3,000 -5,000 1,000 -3,000 < 1,000 5% 9% 29% 42% 12% 3% Mobile Internet Users (Millions) 2007 2008 2009 2010 2011 2012 47 99 149 194 245 245

Mobile Internet Users Mid-Aged Educated Spending Power > 10,000 8,000 -10,000 5,000 -10,000 3,000 -5,000 1,000 -3,000 < 1,000 5% 9% 29% 42% 12% 3% Mobile Internet Users (Millions) 2007 2008 2009 2010 2011 2012 47 99 149 250 345 425

Brands Using Mobile

Mobile Promotion Plan Mobile Phone Database SMS Click-Thru To Mobile Career Website Click-Thru To Mobile Career Website

Mobile Promotion Plan Banner Ads Text Ads China Mobile Publisher Portals Mobile Search Text Ads

Dazhi Mobile Site Job Description Application Homepage

Screening Process Hires Career Website Visitors Online Applicants Received Resumes Screened by Dazhi Screened by Client

Screening Metrics 884 619 111 50,000 222 371 complete the online (pre-screening) questions using their mobile phone. 1.8% asked to submit their resume and decide to do so. 70% of the applicants are perceived as qualified candidates for client 60% of those candidates pass the telephone interview conducted by Dazhi. 60% of those candidates pass the interview and are hired by Client 50%

Company : Hewitt Associates Objective: To maximise the candidate pool from attendees at NBMBAA conference. Solution: Job seekers who saw recruitment advertisements were encouraged to text HEWITT2 to 88000 from their mobile devices. They were then sent a text message with a link to a mobile optimized page with a list of Hewitt job openings Company : AT&T Objective: Hiring Sales Staff Solution: Passive opt in , followed by SMS response. Measurement: 30% increase in response vs email/Job Board. Over 80% click-through to job listings and application. Case Studies

DAZHI “ 大志 “ means “high aims, big ambitions” and leads mobile based recruitment in China by providing:
Highly targeted advertising
A far superior user experience &
A more targeted response than any other offering in the market
The Service offers:
A revolutionary approach and unique combination of mobile based recruitment advertising and online/offline candidate processing
A robust technical mobile platform to facilitate recruitment
A proven international team of industry experts
Dazhi Mobile has developed the first mobile based recruitment platform for the China (PRC) market . Dazhi Summary

www.dazhi.mobi

Ashley Steinhausen
CEO & Founder
[email_address]
M: +852 9647 8179

Dazhi client introduction (updated)[1]

by ashleysteinhausen on Jun 26, 2010

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Dazhi client introduction (updated)[1] — Presentation Transcript